[考研类试卷]考研英语(阅读)模拟试卷10及答案与解析.doc
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1、考研英语(阅读)模拟试卷 10 及答案与解析Part ADirections: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. (40 points)0 The Shape of Theme ParkThink of theme parks and you think of roller coasters. The secret checking of the seat restraints, the stomach-sickening climb and
2、 the visceral thrill of the drop are the hallmarks of a park visit. But as a metaphor for the industry, the roller coaster is all wrong. Making money from theme parks is a hard thing, not a thrilling rush. And coasters are not where the best chance of revenue growth lies.This weeks July 4th celebrat
3、ions marked the beginning of the summer season for Americas theme parks. Around the world, another year of moderate growth is expected: global attendance grew by 2.2% in 2006. Growth is slowest in the mature markets of North America and Europe, though the prospects look better in Asia. Scope to rais
4、e entry prices is limited by competition. At $ 300m or more, the economics of building a new park are “ brutal“, says Raymond Braun of Economic Research Associates, a consultancy.In response, operators are concentrating on improving the customer experience, making greater use of their facilities and
5、 turning parks into multi-day destinations. Stronger theming helps to make a park more distinctive. Greater interactivity is also important. The “Men in Black“ ride at Universal Studios in Orlando, Florida, in which passengers shoot at animatronics aliens, is a good example of what industry types li
6、ke to call an “immersive“ experience. Discovery Cove, another Florida park, takes that term literally, charging visitors premium prices to swim with dolphins and other animals.Packing more people into parks risks turning visits into a series of queues interrupted by rides, rather than the other way
7、round. “Queuing is a big nuisance“, says Mark Fisher of Merlin Entertainments. One answer is to break up the boredom by putting entertainers into the queue. Another is to offer ride-reservation systems or special tickets that let people book a place in line without having to queue. Getting people th
8、rough the park more efficiently is one way to increase the use of facilities. Extending the season is another. Tivoli, a park in the heart of Copenhagen, introduced a ten-day Halloween season in 2006 to sit alongside its summer and Christmas openings. “We used to be a seasonal business and now we ar
9、e more or less a full-year business,“ says the parks chief executive.As squeezing growth out of existing parks becomes harder, operators are also looking to new markets. In-door city-based attractions, which are cheap to build and easy to get to, have plenty of potential, even in mature markets. Eme
10、rging markets look promising, too. Asias top ten parks recorded attendance growth of 4. 4% in 2006, much of it driven by Hong Kong Disneylands first full year of operation. As consumers in developing markets become wealthier, the industry will look a lot more thrilling.1 Roller coasters seem an inap
11、propriate metaphor for theme parks in that_.(A)coasters are no long the best thrilling hallmarks of a park visit(B) coasters avail nothing for raising the turnover of theme parks(C) earning profit from theme parks is anything but a thrilling rush(D)making-money from theme parks is hardly tougher tha
12、n rolling coasters2 From Paragraph 2, it can be inferred that_.(A)Independence Day marks the beginning of peak season for theme parks(B) mature markets of North America and Europe are slowly losing the edge(C) theme parks in Asia produce larger revenue than their American counterparts(D)theme parks
13、can hardly expect a jump in entry prices due to the competition3 According to Paragraph 3, an “immersive“ experience_.(A)brings the functions of facilities into full play(B) drives visitors under the surface of liquid(C) provides more chances to interact with animals(D)gives customers deeper on-spot
14、 involvement4 The park of Tivoli is cited to show that_.(A)a prolonged season proves an efficient way to tackle queuing(B) extended business-hours alleviate the inconvenience of queuing(C) holiday seasons can be scheduled alongside to avoid queuing(D)a full-year business helps minimize the ill-effec
15、t of queuing5 In the authors opinion, the real driving force for the industry lies in_.(A)further exploration of new markets(B) the booming indoor-based attractions(C) full-year operation of emerging markets(D)wealthier customers in developing countries5 Lego Toy Is in the Action in the BusinessWhen
16、 recruiting at British universities, PricewaterhouseCoopers, one of the Big Four auditing firms with its headquarters in the New York City, presents candidates with an unusual exercise. They are asked to build a tall and sturdy tower using the smallest possible number of snap-together Lego bricks. S
17、imilarly, at Google Games, a recruiting event first staged by the search-engine giant in April, candidates are invited to build Lego bridgesthe stronger the better.In each case, the company is trying to convey the idea that it offers a creative, fun working environment. “It was as much advertising a
18、s a way of trying to get recruits,“ says Brett Daniel, a student at the University of Illinois at Urbana-Champaign who built the Google Games weakest bridge.A Danish firm, based in Billund, Denmark, has embraced the corporate use of its colored plastic bricks. As part of a scheme called “ Serious Pl
19、ay“ it is certifying a growing number ofprofessional Lego consultants, now present in 25 countries. They coach managers by getting them to build “metaphorical abstractions“ of such things as corporate strategy, says Legos Jesper Jensen, who runs the scheme. Hisham E1-Gamal of Quest, a management con
20、sultancy based in Cairo that offers Serious Play workshops, says demand for the two-day, $7, 000 courses is booming.Firms in crisis, such as those corrupted by scandal or in the pains of a takeover, tend to be most receptive to the idea of Lego workshops, says Francois de Boissezon of Imagics, a con
21、sultancy based in Brussels. The results can be embarrassing, particularly for senior managers. Tsai Yu-Chen of UGene Mentor, a Serious Play consultancy based in Taipei, says a common exercise is modeling, but not naming, “the people you hate most“. One chief executive was modeled as a figure so fat
22、that he blocked a hallway, suggesting he was clogging up the company.Lego workshops are effective because child-like play is a form of instinctive behavior not regulated by conscious thought, says Lucio Margulis of Juego Serio, a consultancy in Buenos Aires. This produces “Eureka“ moments: a perfect
23、ionist who realizes the absurdity of frustration over an imperfect Lego construction; the owner of a firm with dismal customer relations who models headquarters as a fort under siege; or an arrogant boss who depicts his staff as soldiers headed into battle. Even in the office, it seems, Lego has a p
24、art to play.6 In the opening paragraph, the author introduces his topic by_.(A)posing a contrast(B) making a comparison(C) stating a phenomenon(D)illustrating a hypothesis7 PricewaterhouseCoopers and Google Games incorporate Lego workshops into their recruitments mainly to_.(A)check whether the cand
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