[考研类试卷]考研英语(二)模拟试卷66及答案与解析.doc
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1、考研英语(二)模拟试卷 66 及答案与解析一、Section I Use of EnglishDirections: Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D. (10 points) 0 Soft-drink sales have been declining for nine straight years. This is much more than a trend it s a fundamental shift in consumer t
2、astes that【C1】_a major problem for soda makers, no matter how【C2 】_their product combination might be.The latest numbers are astonishing, but not surprising. Sales of soda fell 3%【C3】_volume in 2013, to the lowest levels since 1995,【C4】_to a report from Beverage Digest issued on Monday. That would b
3、e a big【C5】_no matter what, and its more than double 2012 s decline. People are moving away from soda at a(n) 【C6】_rate.At this point, companies like Coca-Cola and Pepsico must be【C7】_not on what theyre doing to save their flagship brands, but on how well theyre【C8 】_those brands decline. Of course
4、thats not easy for companies that are named for those very brands, so theyre still crazily trying to【C9】_how to at least stop the losses, even as they wisely continue to invest in【C10】_like energy drinks, sports drinks, and flavored water.Pepsico took measures such as trying a new bottle design and
5、signing with Beyonce,【C11】_sales have continued to decrease.And the hoped-for savior of the businessdiet drinks with【C12 】_sweetenersare no help. Up until a few years ago, sales of diet sodas were falling at about the same rate as the sugar-filled ones. Now theyre actually falling fester【C13】_consum
6、ers continue to hear about health【C14 】_. Just yesterday, a study was released indicating that consumption of diet soda can【C15】_the risk of cardiovascular disease in older women.But health concerns are not the only problem. If they were, it would seem【C16 】_that energy drinks, sports beverages, cof
7、fee-based beverages, and flavored waters would be taking up the slack. But they are. That s a further【C17】_that what s doing soda in is the increase of【C18】_in the beverage aisle, especially those【C19】_at young people, a growing number of whom think of Coke, Dr. Pepper, Sprite, and PepsiBeyonce notw
8、ithstanding【C20 】_the stuff their grandparents drank in the old days.1 【C1 】(A)makes(B) poses(C) puts(D)offers2 【C2 】(A)diversified(B) expensive(C) strange(D)different3 【C3 】(A)of(B) at(C) by(D)on4 【C4 】(A)relating(B) regarding(C) resulting(D)according5 【C5 】(A)loss(B) drop(C) change(D)rise6 【C6 】(A
9、)earlier(B) steady(C) accelerating(D)hurried7 【C7 】(A)looked(B) divided(C) known(D)judged8 【C8 】(A)dealing(B) managing(C) coping(D)doing9 【C9 】(A)think out(B) come out(C) figure out(D)put out10 【C10 】(A)alternatives(B) combinations(C) products(D)beverages11 【C11 】(A)and(B) but(C) so(D)even12 【C12 】(
10、A)manual(B) human(C) artificial(D)false13 【C13 】(A)while(B) but(C) if(D)as14 【C14 】(A)concerns(B) conditions(C) problems(D)risks15 【C15 】(A)reduce(B) increase(C) change(D)vary16 【C16 】(A)unlikely(B) probable(C) surprising(D)actual17 【C17 】(A)evidence(B) reference(C) indication(D)intention18 【C18 】(A
11、)designs(B) styles(C) odors(D)choices19 【C19 】(A)targeted(B) aimed(C) guided(D)oriented20 【C20 】(A)for(B) by(C) as(D)toPart ADirections: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. (40 points)20 McDonalds, the burger behemoth announced a 5.2% drop in
12、 profits for the first three months of 2014 and a 1.7% decrease in same store sales in the U.S President and CEO Don Thompson emphasized that McDonalds would be focusing on its core products, like its Big Mac, Egg McMuffin, and its famous french fries.Thompson s back-to-basics vow comes in response
13、to the sort of menu creep the chain experienced in 2013, when it rolled out a seemingly endless stream of limited time offers. After all, those special promotions and innovations didnt do much good. Same-store sales slipped by 0.2% in the U.S. last year, and chief operating officer Tim Fenton admitt
14、ed that the fast-food chain “stumbled a bit, in 2013, with too many new products, too fast and we created a lot of complexity.“Thompson said that McDonald s “core products are familiar favorites for our customers. They truly represent McDonalds to all of our customers, and at about 40% of total sale
15、s, they are an incredible business asset for us that requires a constant publicity and promotion.“When McDonalds first got off the ground in the 1940s, it had a nine-item menu made up of hamburger, cheeseburger, soft drinks, milk, coffee, potato chips, and a slice of pie. It built its iconic reputat
16、ion on guaranteeing that these food and beverage items would have the same great taste no matter the McDonald s location at which they were served.But as time goes on, too much menu diversification, which McDonald s has suffered from of late, leads to longer customer wait times in an industry built
17、on speed. “What McDonald s workers do inside those four walls is really impressive. Everyone has their time and place, and their entire job is done in two or three steps,“ says Howard Penney, managing director at Hedgeye Risk Management. Adding more processes that come with a bigger menu, specifical
18、ly the smoothie and espresso machines, has disrupted McDonald s restaurants time and motion. It takes a lot longer to make a smoothie than it does to pour a fountain Coke. “Everything theyve done to become all things to all people has slowed service,“ Penney says. All in all, going back to its roots
19、 could be just what McDonald s needs.21 Why Don Thompson emphasized McDonald s would be focusing on its core products?(A)New products taste awful and weird.(B) Core products are kept quality easily.(C) New products benefit the company little.(D)Core products are praised by customers.22 We can infer
20、from Paragraph 2 that extensive menus bring McDonald s more_.(A)annual earnings(B) fans and customers(C) investment projects(D)turnover declines23 According to the passage, what s the serious problem that McDonald s nowadays faces?(A)Fixed traditional products make customers feel wearied.(B) Varied
21、products cause low-level working efficiency.(C) The making process of fast-food becomes more complicated.(D)The taste is no longer the same among different service sites.24 What s the author s attitude toward McDonald s present situation?(A)Skepticism.(B) Objectiveness.(C) Indifference.(D)Approval.2
22、5 For McDonalds, what is the key point to solve the current problem?(A)Improving products diversity.(B) Building strong brand position.(C) Promoting main products.(D)Scaling back stores.25 What are the roads not taken because students must take out loans for college? For one thing, it appears that p
23、eople with student loans are less likely to start businesses of their own. A new study has found that areas with higher relative growth in student debt show lower growth in the formation of small businesses.The correlation makes sense. People normally have only a certain amount of “debt capacity“. W
24、hen students use up their “debt capacity“ on student loans, they cant commit it elsewhere. Given the importance of an entrepreneurs personal debt capacity in financing a start-up business, student loan debt, which cannot be discharged via bankruptcy, can have lasting effects later in life and may im
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