[外语类试卷]BEC商务英语(初级)阅读模拟试卷112及答案与解析.doc
《[外语类试卷]BEC商务英语(初级)阅读模拟试卷112及答案与解析.doc》由会员分享,可在线阅读,更多相关《[外语类试卷]BEC商务英语(初级)阅读模拟试卷112及答案与解析.doc(17页珍藏版)》请在麦多课文档分享上搜索。
1、BEC商务英语(初级)阅读模拟试卷 112及答案与解析 一、 PART FOUR 0 Sarah Beatty: At the Forefront of Green Living Green living marketplace is one of the fastest growing and most dynamic sectors today. The eco-friendly or green lifestyle is being embraced by more and more consumers, from personal care products to automobile
2、s to home building and decor and other aspects of living. Sarah Beatty is one of the women at the forefront of the green living movement. She founded Green Depot in November 2005, the largest supplier of environment-friendly building materials on the east coast. How did she start her business? In an
3、 interview with Good Housekeeping magazine, she related: A week before I was due to deliver my first child, my husband and I discovered mold contamination in our newly remodelled home and were told our home may not be a safe living environment. I was shocked and hormonal! At the time there were not
4、many resources for information or nontoxic products out there. My husband owns a traditional building supply company and I had just left my job in TV production, so I suggested we start a satellite business, which ultimately became Green Depot. Since its founding, Sarahs company Green Depot now has
5、stores in Boston, Brooklyn, Newark, Philadelphia with the Manhattan store soon to be com Dieted. Her success is an example that great business ideas can come from ordinary problems in our everyday life. 1 Business contributing to the healthy development of ecosystem is welcomed by many people. ( A)
6、Right ( B) Wrong ( C) Doesnt say 2 Sarah Beatty is the initiator of the green living movement. ( A) Right ( B) Wrong ( C) Doesnt say 3 Finding mold pollution inspired Sarah to start her own business. ( A) Right ( B) Wrong ( C) Doesnt say 4 Non-toxic products were hardly found in peoples daily life.
7、( A) Right ( B) Wrong ( C) Doesnt say 5 The focus of business of her husbands company shifted from building supply to satellite. ( A) Right ( B) Wrong ( C) Doesnt say 6 Sarahs company has functioning branches in Boston, Brooklyn, Newark, Philadelphia and Manhattan. ( A) Right ( B) Wrong ( C) Doesnt
8、say 7 Daily life generates business inspiration. ( A) Right ( B) Wrong ( C) Doesnt say 7 Customer Targeting Finding and keeping loyal and profitable customers is essential. The route to long-term success is to find loyal customers who represent a close strategic fit with the company and are also lik
9、ely to be profitable. Rather than trying to meet the needs of a larger group of people, managers work to attract and keep the right customers. Loyalty-based strategies yield spectacular results for some companies. MBNA, a credit card company, targets specific affinity groups whose members have above
10、-average earning: sports clubs, universities and associations. The company produced Visas and Mastercards for 4,300 such groups, usually with personal logos. MBNAs strategy is hitting the bulls eye: the average balance held by its cardholders is three times the national average. Technology is creati
11、ng unprecedented opportunities to build a loyal consumer base by customising products. Levi-Strauss offers its Personal Pair outlets for women who want a perfectly fitting pair of jeans. A computer picks out exactly the right size and sends the womans specifications to the factory. For an added $ 10
12、 fee, her made-to-measure jeans arrive a few days later. 8 Customers whose demands are in line with the development strategy of a company contribute to its success in the long run. ( A) Right ( B) Wrong ( C) Doesnt say 9 Attracting and retaining a great sum of customers is conducive to the developme
13、nt of a company. ( A) Right ( B) Wrong ( C) Doesnt say 10 Only by adopting the strategies to target loyal customers can companies accomplish more in their future development. ( A) Right ( B) Wrong ( C) Doesnt say 11 MBNAs strategy is to attract 4,300 types of affinity groups as its customers. ( A) R
14、ight ( B) Wrong ( C) Doesnt say 12 The success of MBNA demonstrates that finding the right customers, especially profitable ones, is crucial to business development. ( A) Right ( B) Wrong ( C) Doesnt say 13 Technology paves the way for Levi-Strauss to retain loyal customers. ( A) Right ( B) Wrong (
15、C) Doesnt say 14 In Levi-Strauss customising system, a woman can use a computer to send the measurements that she has taken to the factory. ( A) Right ( B) Wrong ( C) Doesnt say 14 How to Change Careers Successfully Step 1: Spend some quality time selecting a new career. No one knows what you want f
16、rom life better than you. Incorporating E-learning and Internet research into your plan to successfully change careers is not just prudent: it is essential. News, new information and new technology will reach the Internet up to 12 months before brick and mortar environments. E-learning is also more
17、affordable than on-site classroom training. Step 2: Write your future career plan in a special journal, which will help you keep track of your ideas and progress. A major consideration when planning for a successful career change should be based on how your lifestyle will be affected. Will the caree
18、r change support your current or anticipated lifestyle? Career change cannot be considered successful if your new career cannot finance the lifestyle you expect. If you are happy at the end of your career change, if your bills are paid and you have time to enjoy the fruits of your labour, then your
19、career change has been successful. Step 3: Compare your career aspirations with those of a successful professional you admire. Keep your plan for successful career change realistic. If you have decided to become a professional ballerina or baseball player, and you are facing retirement, your chances
20、 of succeeding are nonexistent. Dare to dream not hallucinate. 15 No one can offer you suggestion on what career to follow. ( A) Right ( B) Wrong ( C) Doesnt say 16 It is important to use the Internet when planning a career change. ( A) Right ( B) Wrong ( C) Doesnt say 17 Information on new technolo
21、gy is available on line earlier than by usual means. ( A) Right ( B) Wrong ( C) Doesnt say 18 Journals on career planning offer the tips of career change. ( A) Right ( B) Wrong ( C) Doesnt say 19 Career change affects your lifestyle greatly. ( A) Right ( B) Wrong ( C) Doesnt say 20 That the salary s
22、uffices is a criterion when deciding whether a career change is successful. ( A) Right ( B) Wrong ( C) Doesnt say 21 Keeping your career ambition in line with that of a successful professional is critical to the success of career change. ( A) Right ( B) Wrong ( C) Doesnt say 21 Not Happy with Our Se
23、rvice? You can make a complaint by contacting Royal Mail Customer Services through our website or by speaking with one of our advisors or by writing to us. If you choose to contact us by phone please have the details of your complaint available. For some complaints, you may be required to complete a
24、 “ Loss Damage or Delay“ form which is available online through our website or from Post Offices. Our Customer Services Advisors will let you know the appropriate process to follow. If you are contacting us on behalf of another person, we may ask you to provide proof of that persons consent to your
- 1.请仔细阅读文档,确保文档完整性,对于不预览、不比对内容而直接下载带来的问题本站不予受理。
- 2.下载的文档,不会出现我们的网址水印。
- 3、该文档所得收入(下载+内容+预览)归上传者、原创作者;如果您是本文档原作者,请点此认领!既往收益都归您。
下载文档到电脑,查找使用更方便
2000 积分 0人已下载
下载 | 加入VIP,交流精品资源 |
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 外语类 试卷 BEC 商务英语 初级 阅读 模拟 112 答案 解析 DOC
