Attitudes to English varieties and English as a lingua franca.ppt
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1、Attitudes to English varieties and English as a lingua franca,For use with Chapter 8 of:Galloway, N. and Rose, H. (2015). Introducing Global Englishes. Routledge. Dr. Heath Rose and Dr. Nicola Galloway,Review of Lecture 7,English in expanding global contexts: Europe dominant role, irrespective of th
2、e multilingual policy of the EU. East Asia and ASEAN great emphasis put on English education. More than a foreign language. ELF rapidly growing field of study. Shift in ELF research from the identification of surface-level features to an exploration of the processes giving rise to such features, fur
3、ther emphasizing the flexibility and hybridity inherent in ELF talk. Many criticisms suggesting that Seidlhofers conceptual gap may still be present. Overall, ELF research is showing how being a NNES does not make them incompetent, but in fact, when it comes to ELF communication, being a NNES can ac
4、tually be a useful asset.,Overview,Introductory activities,Look at the quote from McArthur (1998, p. 3) in the introduction to Chapter 8 (p. 173), then discuss the questions below.While we may not always be consciously aware of them, language attitudes permeate our daily lives (Garrett, 2010, p. 2).
5、 To what extent is this true? Are you familiar with any negative language attitudes expressed through the media?The attitudes expressed in the quote from McArthur may make some speakers feel that their English is inferior. How do you think Scottish or Jamaican speakers would react to these comments?
6、 Have you heard similar remarks in your own context?,Attitudes towards the use of English as an official working language,Look at this commercial that jokes about the possible attitudes of a typical worker in a Japanese company. Why are attitudes worth researching? Are there any factors that influen
7、ce attitudes? How could you research the attitudes of such employees? Would your results have any implications for teaching English?,The importance of language attitudes and factors influencing attitudes,Part 1,Defining attitudes,One of the most distinctive and indispensable concepts in social psych
8、ology. No single definition. Sarnoff (1970, p. 279) describes an attitude as a disposition to react favourably or unfavourably to a class of objects. They are also mental constructs acquired through a variety of factors, including experience.,Attitudes toward language in society (1),People make infe
9、rences about each other based on accents: I wonder where she comes from. I think is the appropriate I love/hate Because they can bias social interaction, language attitudes represent important communicative phenomena worth understanding (Cargile et al., 2006, p. 443). Life opportunities A Pakistani
10、immigrant who moved to Seattle: Most folks just couldnt understand the way my learned British accent commingled with my native Pashtun accent. “Oh, okay! You mean blah blah,” some folks would respond. Others would say, “This guy is not from here.” It embarrassed me (Ismail, 2012). He advocates that
11、immigrants to the USA try to imitate American English.,Attitudes toward language in society (2),Accent reduction classes. Today, more cases of discrimination over English-speaking ability or foreign accents (The Insurance Journal, 2012), e.g. an Indian-born UK customer adviser working in New Delhi w
12、as dismissed for his Indian accent, which wasnt English enough (OMara, 2007, cited in Garrett, 2010). 2. Political level Prestige varieties receive institutional support, e.g. standard American English.,Accent reduction classes,Learn how to lose your accent and speak like an American: TestDEN Accent
13、 Reduction Course YouTube video But even Americans have negative attitudes towards some American varieties: The Boston Globe Class helps locals lose their Boston accent,Attitude change,Subject to change shaped: By their own use (Brumfit, 2001). As contact opportunities increase. Example RP: Changeab
14、le (Lectures 2 and 3). More popular with 1.5 billion speakers outside England than within the country (Morrish, 1999, cited in Garrett, 2010, p.14). The sacking of Zenab Ahmed, a BBC news presenter, who wrote the following to the Daily Telegraph (30 October 2003, cited in Garrett, 2010, p. 14): The
15、BBC has sacked me for sounding too posh. At the moment, the World Service is on a mission to sound classless hence the proliferation of Scottish, Welsh, Irish and Australasian voices. BBC News website (8 October, 1999) Boris Johnson claimed he was sacked as a presenter on BBC Radio 4 because his acc
16、ent was too posh. Cheryl Coles accent is not worth the risk for X Factor, Fox decides Guardian headline, 26 May, 2011). Beal (2010, p. 1) public interest in regional dialects, discussing the BBC Voices project. Do you know of any similar reports in your own context?,Research methods used to investig
17、ate attitudes,Language attitude studies date back to the 1930s (Pear, 1931). Societal treatment. Direct measures. Indirect measures. What methods do you think these approaches use?,1. Societal treatment,Gain insights into the relative status of language varieties. Analyses the treatment given to the
18、m and to their speakers. Tools: Content analysis. Observation. Ethnography. Government policies, job advertisements, and media output. Bookshop analysis (e.g. Lecture 4)? Linguistic landscape studies The language of public road signs, advertising billboards, street names, place names, commercial sho
19、p signs, and public signs on government buildings combines to form the linguistic landscape of a given territory, region, or urban agglomeration (Landry and Bourhis, 1997, p. 25). Highlights attitudes as well as power relations between linguistics groups. Books and websites: Sign Language: Travels i
20、n Unfortunate English from the Readers of The Telegraph (Aurum Press, 2011). The Lonely Planets Signspotting: Funny signs from around the world.,2. Direct measures,Direct questions: Questionnaires. Interviews. Focus groups. Diaries. Perceptual dialectology: A branch of folk linguistics, designed to
21、fill in the missing parts of the language-attitude puzzle (Kuiper, 2005, p. 29) rating languages without exposure to them. Examines peoples (more conscious) beliefs about language use (Jenkins, 2007, p. 75). Drawing speech zones on a blank (or minimally detailed) map, ranking accents (correct/incorr
22、ect; pleasant/unpleasant), and interviewing respondents about the tasks. Useful in explaining attitudes particularly useful in the context of GE, where it is necessary to investigate attitudes towards often unfamiliar varieties of English.,3. Indirect measures,Matched guise technique (MGT) Evaluate
23、audio-taped speakers Told that they are listening to a number of different speakers, although it is one speaker in different guises Attitude-rating scale friendliness, sociability, intelligence, etc. Lambert et al. (1960). Criticisms: Deceptive. Ability to keep vocal characteristics constant. Inabil
24、ity to measure other important variables. Acontextual. Verbal guise technique (VGT) Speech samples provided by authentic speakers of each variety. Participants still think they are rating people rather than language. However, when this method is not contextualised or supported with other more qualit
25、ative methods, it is difficult to see how rating language varieties based on adjectives such as intelligent can really tell us what people think.,Research studies: attitudes towards native and non-native English,Part 2,Attitudes of NESs towards NE,Conclusions,High vitality of both standard American
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