专业八级-6及答案解析.doc
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1、专业八级-6 及答案解析(总分:100.00,做题时间:90 分钟)一、BPART LISTENIN(总题数:1,分数:10.00)ANSWER SHEET ONE BAdvertising Media in America/B In the United States, there are many media for advertising. The oldest kind is the newspaper. (1) _ ads it carries help (1) _ people seek jobs, houses or services. Magazines may run unu
2、sually attractive ads in color. Magazines like Time and Readers Digest are good for national advertising due to their (2) _. Highly specialized, (2) _ (3) _ magazines appeal to a wide variety of interests, such (3) _ as sports, boating and dress-making. They are read by a limited but (4) _ audience.
3、 (4) _ Radio is a favorite choice to advertisers because it has an audience (5) _. Radio advertising can be used for national (5) _ and local campaigns. (6) _ radio is used for larger (6) _ campaigns. Yet its use has declined since the (7) _ of (7) _ television, which, as a major medium, can combine
4、 the powerful selling features of the newspaper, the radio and the (8) _. (8) _ (9) _ advertising includes in-store banners, window (9) _ posters, leaflets and other printed matters. Other modes of advertising include direct-mail advertising (which involves sending advertising materials by mail to l
5、ists of (10) _ customers), outdoor advertising, and so forth. (10) _(分数:10.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_二、BSECTION B/B(总题数:1,分数:5.00)(1).When visiting companies, Kevins objective is to _.(分数:1.00)A.improve staff productivityB.identify problem areasC.retrai
6、n weak managementD.manage the company(2).Difficulties at Criterion Glass stemmed from lack of attention to _.(分数:1.00)A.competitors designsB.quality of merchandiseC.consumer demandD.craftsmanship of product(3).Kevin blames his early business difficulties on _.(分数:1.00)A.inexperience with new compani
7、esB.lack of knowledge of the financial sectorC.bad advice from established organizationsD.lack of advice(4).He defends his unusual personal style by saying that _.(分数:1.00)A.it is important in business to make a strong impressionB.image and ability are equally importantC.most business people are too
8、 serious and traditionalD.his business ideas are more important than his appearance(5).His final advice to people starting in business is to _.(分数:1.00)A.make every effort to prevent mistakesB.find the best sources of informationC.maintain a positive attitude at all timesD.take risks三、BSECTION C/B(总
9、题数:2,分数:5.00)(1).US. embassies in East Africa were attacked with bombs in _.(分数:1.00)A.1989B.1990C.1998D.1999(2).Gujrat is notorious for _ in Pakistan.(分数:1.00)A.training terroristsB.human smugglingC.drug tradeD.suicide bombing(3).Ghailani is a(n) _ by nationality.(分数:1.00)A.TanzanianB.PakistaniC.Af
10、ghanD.IraqiIQuestions 9 to 10 are based on the following news. At the end of the news item, you will be given 10 seconds to answer each question. Now listen to the news./I(分数:2.00)(1).The Messenger spacecraft was originally scheduled to be launched on _.(分数:1.00)A.MondayB.SundayC.TuesdayD.Wednesday(
11、2).Which planet is the spacecraft expected to orbit?(分数:1.00)A.MarsB.VenusC.MercuryD.Jupiter四、BPART READING (总题数:5,分数:5.00)1.It can be inferred from the passage that the author _ Brad Rodu.(分数:1.00)A.is dissatisfied withB.is suspicious ofC.is sympathetic withD.is supportive of2.Which of the followin
12、g statements is NOT true according to the passage?(分数:1.00)A.Quite a big percentage of Americans are cigarette smokers.B.Americans are well informed of the danger from smoking.C.Smokers of cigarettes may die of cancer.D.The campaign against smoking succeeds in preventing Americans from smoking.3.The
13、 author seems to consider it to be _ for those Swedish smokers to switch to smokeless tobacco.(分数:1.00)A.valuableB.pointlessC.uselessD.irrational4.Which of the following seems to be NOT true of smokeless tobacco?(分数:1.00)A.lethalB.addictiveC.safeD.non-combustible5.The following advantages of smokele
14、ss tobacco are listed EXCEPT that _.(分数:1.00)A.it is an effective substitute for ordinary smokingB.it has no side effectsC.it avoids second-hand smokeD.it can prevent a fire from bursting out五、BTEXT B/B(总题数:4,分数:4.00)6.According to this lecture, what areas of human sensation have not yet been accoun
15、ted for in media communication?(分数:1.00)A.touch, taste, and hearingB.touch, taste, and smellC.smell, hearing, and soundD.touch, taste, and sight7.What is one trend attributed to technological innovation in media communication?(分数:1.00)A.science fictionB.historical fictionC.realismD.news development8
16、.What invention incorporated the principles of light and radio radiation?(分数:1.00)A.satellite communicationB.X-rayC.the laser beamD.continuous wave9.What is indicated as a possible future development in television?(分数:1.00)A.wall-size projectionB.mini-projectionC.color projectionD.true-size projecti
17、on六、BTEXT C/B(总题数:4,分数:4.00)10.By referring to those encouraging parasitism, the author intends to show that the current welfare policy is _.(分数:1.00)A.partialB.incompleteC.misguidedD.unscientific11.The author accuses the welfare officials of being _.(分数:1.00)A.selfishB.egoisticC.self-importantD.sel
18、f-conscious12.What might be “the very nature of society“ (Para. 1) in the authors mind?(分数:1.00)A.equalityB.harmonyC.competitivenessD.fairness13.At the very beginning, the author seems to suggest that _.(分数:1.00)A.America is still not an affluent countyB.America has not done enough for those underpr
19、ivilegedC.some people do not uphold the stated principleD.America has a wrong idea of welfare七、BTEXT D/B(总题数:3,分数:3.00)14.The author of this passage is most probably _.(分数:1.00)A.AmericanB.BritishC.ChineseD.Australian15.From the passage we might get the hint that _.(分数:1.00)A.the future television w
20、ill have advanced transmission techniquesB.there will be more types of televisionC.the future television will be more entertainingD.the future television will be more interactive16.The new era of television is brought about by _.(分数:1.00)A.modern technologiesB.computer technologiesC.television techn
21、ologiesD.the combination of TV and computer technologies八、BTEXT E/B(总题数:4,分数:4.00)17.It can be inferred from the passage that _.(分数:1.00)A.all the ideas “new“ to us are actually oldB.some “new“ ideas can make money without having to be commercializedC.all “new“ ideas first appeared in the form of a
22、patentD.some “new“ ideas may not bring economic reward to their originators18.“A dead patent“ is one that _.(分数:1.00)A.no longer wins moneyB.has expiredC.is plagiarizedD.is violated19.An inventor can generally make a big profit if he _ his or her invention.(分数:1.00)A.publishesB.keeps secretC.patents
23、D.sells20.Which of the following does NOT characterize a normal patent?(分数:1.00)A.some extension of life spanB.some duration of validityC.some form of rewardD.some kind of monopoly九、BPART GENERAL (总题数:10,分数:10.00)21.Jane Eyre is well-known figure created by _.(分数:1.00)A.Charlotte BronteB.Emily Bront
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