1、专业八级-6 及答案解析(总分:100.00,做题时间:90 分钟)一、BPART LISTENIN(总题数:1,分数:10.00)ANSWER SHEET ONE BAdvertising Media in America/B In the United States, there are many media for advertising. The oldest kind is the newspaper. (1) _ ads it carries help (1) _ people seek jobs, houses or services. Magazines may run unu
2、sually attractive ads in color. Magazines like Time and Readers Digest are good for national advertising due to their (2) _. Highly specialized, (2) _ (3) _ magazines appeal to a wide variety of interests, such (3) _ as sports, boating and dress-making. They are read by a limited but (4) _ audience.
3、 (4) _ Radio is a favorite choice to advertisers because it has an audience (5) _. Radio advertising can be used for national (5) _ and local campaigns. (6) _ radio is used for larger (6) _ campaigns. Yet its use has declined since the (7) _ of (7) _ television, which, as a major medium, can combine
4、 the powerful selling features of the newspaper, the radio and the (8) _. (8) _ (9) _ advertising includes in-store banners, window (9) _ posters, leaflets and other printed matters. Other modes of advertising include direct-mail advertising (which involves sending advertising materials by mail to l
5、ists of (10) _ customers), outdoor advertising, and so forth. (10) _(分数:10.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_二、BSECTION B/B(总题数:1,分数:5.00)(1).When visiting companies, Kevins objective is to _.(分数:1.00)A.improve staff productivityB.identify problem areasC.retrai
6、n weak managementD.manage the company(2).Difficulties at Criterion Glass stemmed from lack of attention to _.(分数:1.00)A.competitors designsB.quality of merchandiseC.consumer demandD.craftsmanship of product(3).Kevin blames his early business difficulties on _.(分数:1.00)A.inexperience with new compani
7、esB.lack of knowledge of the financial sectorC.bad advice from established organizationsD.lack of advice(4).He defends his unusual personal style by saying that _.(分数:1.00)A.it is important in business to make a strong impressionB.image and ability are equally importantC.most business people are too
8、 serious and traditionalD.his business ideas are more important than his appearance(5).His final advice to people starting in business is to _.(分数:1.00)A.make every effort to prevent mistakesB.find the best sources of informationC.maintain a positive attitude at all timesD.take risks三、BSECTION C/B(总
9、题数:2,分数:5.00)(1).US. embassies in East Africa were attacked with bombs in _.(分数:1.00)A.1989B.1990C.1998D.1999(2).Gujrat is notorious for _ in Pakistan.(分数:1.00)A.training terroristsB.human smugglingC.drug tradeD.suicide bombing(3).Ghailani is a(n) _ by nationality.(分数:1.00)A.TanzanianB.PakistaniC.Af
10、ghanD.IraqiIQuestions 9 to 10 are based on the following news. At the end of the news item, you will be given 10 seconds to answer each question. Now listen to the news./I(分数:2.00)(1).The Messenger spacecraft was originally scheduled to be launched on _.(分数:1.00)A.MondayB.SundayC.TuesdayD.Wednesday(
11、2).Which planet is the spacecraft expected to orbit?(分数:1.00)A.MarsB.VenusC.MercuryD.Jupiter四、BPART READING (总题数:5,分数:5.00)1.It can be inferred from the passage that the author _ Brad Rodu.(分数:1.00)A.is dissatisfied withB.is suspicious ofC.is sympathetic withD.is supportive of2.Which of the followin
12、g statements is NOT true according to the passage?(分数:1.00)A.Quite a big percentage of Americans are cigarette smokers.B.Americans are well informed of the danger from smoking.C.Smokers of cigarettes may die of cancer.D.The campaign against smoking succeeds in preventing Americans from smoking.3.The
13、 author seems to consider it to be _ for those Swedish smokers to switch to smokeless tobacco.(分数:1.00)A.valuableB.pointlessC.uselessD.irrational4.Which of the following seems to be NOT true of smokeless tobacco?(分数:1.00)A.lethalB.addictiveC.safeD.non-combustible5.The following advantages of smokele
14、ss tobacco are listed EXCEPT that _.(分数:1.00)A.it is an effective substitute for ordinary smokingB.it has no side effectsC.it avoids second-hand smokeD.it can prevent a fire from bursting out五、BTEXT B/B(总题数:4,分数:4.00)6.According to this lecture, what areas of human sensation have not yet been accoun
15、ted for in media communication?(分数:1.00)A.touch, taste, and hearingB.touch, taste, and smellC.smell, hearing, and soundD.touch, taste, and sight7.What is one trend attributed to technological innovation in media communication?(分数:1.00)A.science fictionB.historical fictionC.realismD.news development8
16、.What invention incorporated the principles of light and radio radiation?(分数:1.00)A.satellite communicationB.X-rayC.the laser beamD.continuous wave9.What is indicated as a possible future development in television?(分数:1.00)A.wall-size projectionB.mini-projectionC.color projectionD.true-size projecti
17、on六、BTEXT C/B(总题数:4,分数:4.00)10.By referring to those encouraging parasitism, the author intends to show that the current welfare policy is _.(分数:1.00)A.partialB.incompleteC.misguidedD.unscientific11.The author accuses the welfare officials of being _.(分数:1.00)A.selfishB.egoisticC.self-importantD.sel
18、f-conscious12.What might be “the very nature of society“ (Para. 1) in the authors mind?(分数:1.00)A.equalityB.harmonyC.competitivenessD.fairness13.At the very beginning, the author seems to suggest that _.(分数:1.00)A.America is still not an affluent countyB.America has not done enough for those underpr
19、ivilegedC.some people do not uphold the stated principleD.America has a wrong idea of welfare七、BTEXT D/B(总题数:3,分数:3.00)14.The author of this passage is most probably _.(分数:1.00)A.AmericanB.BritishC.ChineseD.Australian15.From the passage we might get the hint that _.(分数:1.00)A.the future television w
20、ill have advanced transmission techniquesB.there will be more types of televisionC.the future television will be more entertainingD.the future television will be more interactive16.The new era of television is brought about by _.(分数:1.00)A.modern technologiesB.computer technologiesC.television techn
21、ologiesD.the combination of TV and computer technologies八、BTEXT E/B(总题数:4,分数:4.00)17.It can be inferred from the passage that _.(分数:1.00)A.all the ideas “new“ to us are actually oldB.some “new“ ideas can make money without having to be commercializedC.all “new“ ideas first appeared in the form of a
22、patentD.some “new“ ideas may not bring economic reward to their originators18.“A dead patent“ is one that _.(分数:1.00)A.no longer wins moneyB.has expiredC.is plagiarizedD.is violated19.An inventor can generally make a big profit if he _ his or her invention.(分数:1.00)A.publishesB.keeps secretC.patents
23、D.sells20.Which of the following does NOT characterize a normal patent?(分数:1.00)A.some extension of life spanB.some duration of validityC.some form of rewardD.some kind of monopoly九、BPART GENERAL (总题数:10,分数:10.00)21.Jane Eyre is well-known figure created by _.(分数:1.00)A.Charlotte BronteB.Emily Bront
24、eC.Jane BronteD.Mary Bronte22._ was famous for his Essays.(分数:1.00)A.Francis BeaumontB.Francis BaconC.Ben JohnsonD.John Locke23.On January 1, 1901, the Commonwealth of Australia was born out of _ early colonies.(分数:1.00)A.6B.8C.13D.1524.The Beatles was a(n) _ jazz music band that won a big name in t
25、he 1960s.(分数:1.00)A.AmericanB.CanadianC.AustralianD.British25.In the early period, European settlers resorted to deceit and even war to deal with _ who inhabited the American continent earlier than them.(分数:1.00)A.the BlacksB.the IndiansC.the MexicansD.the Spaniards26.Yoknapatawpha was a place inven
26、ted by _ in his novels including The Sound and the Fury and Absalom, Absalom!(分数:1.00)A.Henry JamesB.John SteinbeckC.Sinclair LewisD.William Faulkner27.Which of the following statements is true?(分数:1.00)A.Larynx is what we sometimes call “Adams apple“.B.The International Phonetic Alphabet uses narro
27、w transcription.C.There are two nasal consonants in English.D.Sounds we make communicate meaning.28.Noah Webster was a _.(分数:1.00)A.novelistB.poetC.lexicographerD.essayist29.Dr. Martin Luther King, _, was assassinated in March 1968.(分数:1.00)A.a white clergymanB.a black clergymanC.a black senatorD.a
28、white senator30.On the Road written by Jack Kerouac was representative of The Beat Generation in the _.(分数:1.00)A.1920sB.1930sC.1950sD.1960s十、BPART PROOFREA(总题数:10,分数:10.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_十一、BPART TRANSLAT(总题数:1,分数:10.00)41.离我们不远站着的一位中年绅士也在眺望远景,
29、他也是中国人,听我儿子讲得挺带劲,就非常自然地与儿子攀谈起来,饶有兴致地论及阿拉斯加在美国版图上所处位置的特殊性,因为该州与美国本土根本不搭界,它一边与俄罗斯的白令海峡相互对望,一边与加拿大毗邻,那地方原属沙俄领土,沙皇时代卖给美国。据说当时沙俄认为那是不毛之地,由爱斯基摩人居住,没有任何价值,美国肯出钱要它,何乐而不为呢!至于美国出于什么动机买下这块“冰天雪地”,那个答案似乎是尽人皆知,不足为奇的,但是那位绅士却特别强调,当时一些远见卓识的政治家,是因为阿拉斯加的地理位置具有战略意义的重要性而买下这块土地的。可是他们却不知道那里还有极大的经济价值,除了有人已经作过金矿的勘探外,地下还埋着丰富
30、的、源源不断的石油宝藏,这怕是当初的卖主绝对预料不到的吧!(分数:10.00)_十二、BSECTION B ENGLI(总题数:1,分数:10.00)42.Of course, making sure its as easy as possible for the media to get their material back to base is usually in the interest of the White House. It not only provides a transcript of every presidential utterance and backgroun
31、d information on every place hes visiting, it also invests a great deal of time and effort in whats known in the trade as “spinning“. A steady stream of administration officials and foreign-policy experts circulates in the pressroom, seeking to cast the Presidents word in the best possible light. Th
32、e spinners gravitate most readily towards the television networks and the most important American newspapers. Its not uncommon to see a correspondent composing a dispatch on a personal computer with a White House official at his or her side, should any extra advice or information be required. Despit
33、e, or at times because of, such close attention, relations between the White House and its traveling press corps are seldom on an even keel for long. Ruffled feathers have to be smoothed and confrontations resolved. On such occasions, small gestures can make a big difference.(分数:10.00)_十三、BPART WRIT
34、ING(总题数:1,分数:20.00)43.BDoes Life Depend on Sheer Luck?/B IIn the first part of your writing you should present your thesis statement, and in the second part you should support the thesis statement with appropriate details. In the last part you should bring what you have written to a natural conclusi
35、on with a summary. Marks will be awarded for content, organization, grammar and appropriacy. Failure to follow the above instructions may result in a loss of marks. Write your composition on ANSWER SHEET FOUR./I(分数:20.00)_专业八级-6 答案解析(总分:100.00,做题时间:90 分钟)一、BPART LISTENIN(总题数:1,分数:10.00)ANSWER SHEET
36、ONE BAdvertising Media in America/B In the United States, there are many media for advertising. The oldest kind is the newspaper. (1) _ ads it carries help (1) _ people seek jobs, houses or services. Magazines may run unusually attractive ads in color. Magazines like Time and Readers Digest are good
37、 for national advertising due to their (2) _. Highly specialized, (2) _ (3) _ magazines appeal to a wide variety of interests, such (3) _ as sports, boating and dress-making. They are read by a limited but (4) _ audience. (4) _ Radio is a favorite choice to advertisers because it has an audience (5)
38、 _. Radio advertising can be used for national (5) _ and local campaigns. (6) _ radio is used for larger (6) _ campaigns. Yet its use has declined since the (7) _ of (7) _ television, which, as a major medium, can combine the powerful selling features of the newspaper, the radio and the (8) _. (8) _
39、 (9) _ advertising includes in-store banners, window (9) _ posters, leaflets and other printed matters. Other modes of advertising include direct-mail advertising (which involves sending advertising materials by mail to lists of (10) _ customers), outdoor advertising, and so forth. (10) _(分数:10.00)填
40、空项 1:_ (正确答案:Classified)解析:听力原文1-10 BAdvertising Media in the United States/B Newspapers are the oldest advertising medium in the United States. The newspaper, with its fresh stream of news and features, stimulates a high degree of reader interest every day. Housewives often buy papers for the adver
41、tisements as much as for the editorial content. They use the retail ads as shopping guides. Classified ads provide an important service for those who are seeking a job, an apartment or house, or a special service. Newspapers are useful for both local and national advertising. Magazines are another i
42、mportant medium for advertisers. Many magazines are printed on high-quality paper, which makes it possible to run unusually attractive ads in color. Mass-circulation magazines, such as Time, Newsweek, and Readers Digest, reach millions of readers and are used mainly by national advertisers. There ar
43、e many consumer magazines that are highly specialized. They appeal to a wide variety of interests, such as sports, gardening, boating, dress making, and many others. In addition, a variety of farm, business, trade, and professional magazines are read by a limited, but stable, audience. These special
44、ized publications offer a select market for advertisers. Medical journals, for instance, carry a large amount of advertising for new drugs and equipment. Radio is a particularly appealing medium to advertisers because it has an audience all day long. People at home listen to the radio while they rel
45、ax or prepare meals. Drivers often listen to the radio on the way to or from work. Many people carry transistor radios to picnics, sports events, and other outings. Radio advertising can be used for national and local campaigns. Spot commercials, or brief sales messages on a local station are used t
46、o strengthen the advertisers sales effort in a specific area. Network radio is used for larger campaigns. However, there has been a decline in the use of network radio advertising since the advent of television. Television has been a major advertising medium since it first became available on a network basis in 1948. The great advantage of television advertising is