高级写作-5及答案解析.doc

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1、高级写作-5 及答案解析(总分：8.00，做题时间：90 分钟)一、写作题(总题数：2，分数：8.00)1.PART ONEQuestion 1 The bar chart below shows the performance of a company in terms of export and import between 1995 and 1999. Using the information from the chart, write a short report describing the general movements in exports and imports. Wri

2、te 120-140 words.（分数：2.00）_PART TWOQuestions 2-4 Write an answer to one of the questions 2-4 in this part. Write 200-250 words on pages 5 and 6. Write the question number in the box at the top of page 5.（分数：6.00）(1).Question 2 Your company is selecting an agency to handle the advertising. You have b

3、een asked to write a report on which company you recommend. Write the report for your manager, including the following information: which agency you suggest using, why you choose that company, how your company would benefit from it.（分数：2.00）_(2).Question 3 Recently your company is planning to bid fo

4、r hosting an exhibition and now the manager of your company has asked you to write a letter to the organizing committee to introduce your company to them. Write a letter to introduce the details about your company. introducing the department structure and service, introducing previous exhibitions yo

5、u have hosted, expressing your confidence in the success if you are permitted to host it.（分数：2.00）_(3).Question 4 The Managing Director of your company wants to increase staff motivation and you have been asked to do some research into it. Write your proposal, including the following: summarising cu

6、rrent problems with staff motivation, suggesting one or two measures that could be taken, giving reasons for your preferred course of action.（分数：2.00）_高级写作-5 答案解析(总分：8.00，做题时间：90 分钟)一、写作题(总题数：2，分数：8.00)1.PART ONEQuestion 1 The bar chart below shows the performance of a company in terms of export and

7、 import between 1995 and 1999. Using the information from the chart, write a short report describing the general movements in exports and imports. Write 120-140 words.（分数：2.00）_正确答案：(Report on the Companys Import and Export PerformanceIntroductionThis report presents the export and import volumes fr

8、om 1995 to 1999.FindingsBoth import and export volumes over these five years fluctuated between 6.2 and 9 million USD.The import in 1995 was the lowest (6.2 million USD). Later in 1996, it increased to 8 million USD, but dropped to 6.9 in 1997 and reached its lowest at 6.5 million USD in 1998, and t

9、hen back to 8.1 million USD in 1999.The peak export volume, 9 million USD, occurred in 1996 (0. 4 million over the previous year). In 1997, it fell back to 7.9 million USD and hit the lowest (6.2 million USD) in 1998. Finally, in 1999, it came back to 7.1 million USD.ConclusionIt can be seen that th

10、e import and export performance in 1996 was the most outstanding, and that in 1998 was the poorest.)解析：PART TWOQuestions 2-4 Write an answer to one of the questions 2-4 in this part. Write 200-250 words on pages 5 and 6. Write the question number in the box at the top of page 5.（分数：6.00）(1).Question

11、 2 Your company is selecting an agency to handle the advertising. You have been asked to write a report on which company you recommend. Write the report for your manager, including the following information: which agency you suggest using, why you choose that company, how your company would benefit

12、from it.（分数：2.00）_正确答案：(To: Roger BrownFrom: Will SmithDate: Oct. 23, 2009Subject: Advertising AgencyIntroductionWith regard to the advertising agency of our Company for next year, I would like to recommend the New Vision Co., Ltd among the 4 competitors.RecommendationThe New Vision Co., Ltd was est

13、ablished 20 years ago, and has got good reputation among the industry up to now. It also ranks the first both in technical and commercial terms during the careful selection by us and also the Contracting and Procurement Dept. From their pricing quotation, we can see that they give us a favorable pri

14、ce. This is good for us to control budget, and this also shows their drive to have us as their customers. This will be good for our future co-operation. Other than this, it can also provide some value-added services, such as getting favorable prices from the advertising channels due to their long-te

15、rm co-operation with them.ConclusionChanging a new advertising agency is not easy, as we always need them to understand our business, our targeted customers, and our preferred channels. All this will take a lot of time for us to communicate with them, and ensure that they do clearly know what we wan

16、t, and can put it out in their works. However, a new agency can also bring us new ideas, concepts, and inspiration. I have confidence that they can fulfill all our expectations next year.)解析：(2).Question 3 Recently your company is planning to bid for hosting an exhibition and now the manager of your

17、 company has asked you to write a letter to the organizing committee to introduce your company to them. Write a letter to introduce the details about your company. introducing the department structure and service, introducing previous exhibitions you have hosted, expressing your confidence in the su

18、ccess if you are permitted to host it.（分数：2.00）_正确答案：(Dear Mr. Green,I am happy to know that you are organizing an international automobile exhibition now and we are greatly interested in it and would like to host it.Our company, Reliable Co. Ltd., founded in the year 1983, is a professional company

19、 in hosting organizations, organizing conferences and providing supporting businesses. We have a domestic exhibition department and an international exhibition department separately, a development department, a construction department and a design department, to provide all-around services for our c

20、ustomers.Over the thirty years, we have built a long-term co-operation with a lot of famous exhibitions. We have hosted Automobile Asia, Electronic Products Show, and Tour Worldwide, etc. We have boasted of high quality services to our clients. We have provided specially tailored services such as bo

21、oth design, promotional material printing, and showroom decoration for the clients. Our business partners come from the United States of America, Australia, the United Kingdom, Brazil, South Africa and Turkey, etc.Given our rich experience in hosting exhibitions and organizing conferences, we are su

22、re that our co-operation will bring a win-win situation. We ensure there will be a breakthrough and innovations for your trade show.Yours Sincerely,Will Smith)解析：(3).Question 4 The Managing Director of your company wants to increase staff motivation and you have been asked to do some research into i

23、t. Write your proposal, including the following: summarising current problems with staff motivation, suggesting one or two measures that could be taken, giving reasons for your preferred course of action.（分数：2.00）_正确答案：(IntroductionThe aim of this proposal is to analyze the current problems with sta

24、ff motivation and then to propose feasible measures that could be taken.Current problemsIt is found that most of our employees clearly suffer from a lack of motivation as a result of dissatisfaction with one or more areas of their work. The key findings are outlined below:Most of the employees feel

25、undervalued by the company, either on a financial or on a personal level. It is generally felt that the companys competitors offer higher levels of remuneration.There appears to be a breakdown of communication in the company. The confusion has the potential to disrupt production cycles.Measures and

26、Course of actionsWe strongly recommend the following measures:Carry out a review of the current pay scheme involving comparison with similar organizations.Get regular and specific feedback from all staff through both formal appraisals and informal channels of communication. Encourage feedback from s

27、taff and involve employees in decisions that will affect their work.Its suggested that the first step is to take the measures in our south-east branch for a quarter. After that we further the measures throughout the company. By this way we can accumulate experience and avoid serious fluctuation.Possible outcomesBy these measures we can undoubtedly increase the efficiency of staff and they will have a positive impact on the performance of the company.)解析：