大学六级-376及答案解析.doc
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1、大学六级-376 及答案解析(总分:703.00,做题时间:90 分钟)一、BPart Writing(总题数:1,分数:106.00)1.食品安全的现状 2. 造成食品安全问题的原因 3. 我们应该如何应对 B On Food Safety Issues/B(分数:106.00)_二、BPart Reading (总题数:1,分数:70.00)B Ways to Take It to the Next Level/BNo matter what youre doing, there comes a time when you are going to want to take things
2、up a notch. Maybe its your career - even if things are going along fine right now, ultimately youd like to get a promotion, increase your client base, or reach a larger audience. Or maybe its a hobby that you think youd like to turn into a career.Getting started with anything can be a struggle, but
3、once you reach a certain level of success, it can be hard to figure out how to make whatever it is you do truly remarkable. The things we do have a way of developing their own inertia, and if were not careful, we get carried along in the routine without ever realizing the full potential of what we a
4、nd our lives can be.How can you shake things up a bit? What do you have to do to take your project, your career, your product, or your life to the next level? Read on.B1. Build Your Brand/BThe strength of your brand is how well you are associated with whatever you do. When people hear the word“ life
5、hack“, they think of personal productivity, and when they hear“ personal productivity“ they think of lifehack. Its a pretty strong brand. Some people have equally strong brands: when you hear about permission marketing, chances are you think of Seth Godin.How strongly is your name linked with what y
6、ou do? What could you do to link them more strongly? Some things to consider:B Traditional marketing:/B Commercials, print ads, billboards, bus wraps - anything that gets your name and message in peoples faces. There are a few problems, though: people might mistake your message, linking you with the
7、 wrong specialty; people tend to tune out a lot of advertising as a survival mechanism; people often respond negatively to blatant (炫耀的) branding efforts; its quite expensive.B blogging:/B A blog is a conversation with your audience, and can help build up a loyal following that actually cares about
8、what you do.B Word-of-mouth:/B Hard to create and hard to fake, but very effective. Seek out people with a great deal of influence and focus on convincing them of your value. If Seth Godin wrote on his blog that you were the best web writer he knew of, we can bet that within the day your career woul
9、d be at the next level (maybe the level after that, even!).B2. Build Your Audience/BMake a concerted effort to increase the number of people who know about you. Branding is part of this, but its not all of it. Give something away, find a new outlet, tell everyone you meet what you do, hand out cards
10、 wherever you go, show up at conferences and exhibitions, go to your kids class rooms and talk about what you do (and make it interesting enough that they tell their parents). Make yourself useful so people have a compelling reason to pay attention.B3. Increase Your Output/BGive your audience, whoev
11、er that is, more of what they expect from you. Double, triple, or sextuple your output. If youre a writer, write twice as much. If youre an actor, get into more plays. If youre a filmmaker, pledge to produce four short films this year instead of one. Make a painting a day. Aim to top your sales quot
12、as by 50% every month. Do whatever it takes to make yourself more productive. Learn to do whatever you do in half the time - then halve it again.B4. Improve Your Output/BMake whatever you make twice as well. Improve the quality of your work until people have no choice but to stop and gape (目瞪口呆). Cr
13、eate standards for your output, and aim to top them every single time. Take classes, read book, follow a mentor, practice twice as much, commit yourself to doing what it takes to master your craft or profession.B5. Expand Your Niche (合适的位置、职业)/BDo what you do now but with a wider outlook. If you wri
14、te about dogs, start writing about pets in general. If you sell widgets, get into the widget case business. If youre a musician, learn how to produce. Think about the people whose needs you arent meeting, and figure out how to meet them. Dont try to create a new niche altogether, just look for ways
15、to complement and leverage (影响)the work youre already doing.B6. Restrict Your Niche/BOr, do the opposite. Focus yourself on a narrow part of your niche until youre the only one doing it. If you write about sports, write about baseball, then write about left-handed pitchers. If you make household app
16、liances, make appliances for college students (and then for left-handed college students, maybe). If you paint landscapes, paint trees. If you do marketing consulting, offer viral marketing techniques that work with teenage boys. Become the person people have to go to when they have very specialized
17、 needs, because youre the only one that does it.B7. Cross-Develop/BFigure out how to use what you know in an entirely different way. If you coach little leaguers, write a book about coaching. If you offer one-on-one organization coaching, work with a developer to create home organization software. I
18、f youre a TV camera operator, tutor middle scholars in video podcasting. Find a new way to challenge yourself and put your knowledge to the test - while developing new knowledge and skills.B8. Expand Your Network/BYour audience are the people who buy, read, or otherwise use your product; your networ
19、k are the people that help you make it, market it, or distribute it. Focus on building strong relationships with a variety of people both in and out of your profession. Dont try to fake it - strong relationships have to be genuine or they wont last. Join a social networking site like Linked In and w
20、ork it like mad. Go to trade shows, conferences, and exhibitions and talk to every exhibitor and every presenter. Make a list of 20 people in your field you want to know and e-mail them introductions. Build relationships with your l0 best clients. Build relationships with someone from your top compe
21、titors (ff thats legal). Join a professional organization and run for an office.Obviously these are not all exclusive - you can and sometimes have to do more than one at the same time. And theyre not ail necessary - some even contradict others. But all of them shake up your routines and make people
22、pay attention to you, whether those people are potential clients, potential customers, or potential partners.None of these are keys to instant success. All of them require hard work and time to show any effect. If youre ready to take it to the next level - and youre ready to put in the work and comm
23、itment that entails - then go through the list and ask yourself how each item could help get you there.(分数:70.00)(1).According to the author, the brand you use apparently reveals your social status and personalities.(分数:7.00)填空项 1:_(2).Traditional strategy of making oneself advertised may sometimes
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- 大学 376 答案 解析 DOC
