BFT（阅读）-试卷9及答案解析.doc

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1、BFT（阅读）-试卷 9 及答案解析(总分：90.00，做题时间：90 分钟)一、Part 1(总题数：1，分数：16.00)Read the article below. Choose the best sentence from the list on the next page to fill each of the gaps. For each gap(1-8)mark one letter(AH)on your Answer Sheet. Do not mark any letter twice. Coca-Cola Classic In May 1985, Coca-Cola ch

2、airman Robert Goizueta announced one of the boldest gambles in marketing history: Coca-Cola would make a significant flavor change in Coke, the worlds best-selling soft drink. 1The idea, according to one of Cokes leading strategists, “was to take all the positive qualities associated with the curren

3、t product, its heritage and so on, and transfer that to an improved tasting product.“ 2Supermarket sales of Coke had slipped behind Pepsi by almost two percentage points, and Pepsi was consistently winning blind taste tests. The advertising campaign for New Coke emphasized improved flavor. Coca-Cola

4、 spent nearly $4 million to taste-test its new product on 200,000 consumers. 3When the brands were not identified, the taste tests of 40,000 people done in 30 communities showed that 55 percent chose the new Coke over the old, and 52 percent chose it over Pepsi. Subjects were not told during any of

5、the tests that the product being tested would take the place of the traditional Coke. During the first month of New Cokes introduction, shipments to Coke bottlers set a record, and more people tried the new product than has ever sampled any new product. 4Consumers began to demand the old Coke. Sales

6、 were dropping rapidly. There was even talk of a class-action suit by a Seattle-based organization, Old Coke Drinkers of America. Coca-Cola headquarters received thousands of protest letters such as, “Dear Chief Dodo: what ignoramus decided to change the formula of Coke?“ Coca-Cola bottlers meeting

7、in Dallas signed a petition demanding that the company restore the traditional formula. 5On July 10, Coca-Cola announced that it would reintroduce the original formula under the name Coca-Cola Classic. Within hours of the announcement, a national phone survey indicated that 68 percent of the people

8、were aware of that move and 66 percent approved of it. The Coca-Cola Classic package was designed only two days before the announcement. 6ABC News covered the story on its “World News Tonight“ report, again on “Nightline“, and on “20/20“. ABC-TV also interrupted its “General Hospital“ soap opera to

9、tell the public that the old Coke was coming back. 7Pepsis first advertising campaign in response to its competitors move stated that Pepsis own better taste had forced Coca-Colas move. The second campaign talked about the confusion of Coke products, emphasizing the split between new Coke and old Co

10、ke. 8By September, Coca-Cola decided to change its approach once more by bringing back the kind of traditional soft-drink advertising that it had been trying hard to get away from. The new ads did not address the differences between the new Coke and Coca-Cola Classic but rather, focused on a return

11、to traditional values.A. Coca-Cola introduced “New Coke“ to the market in an attempt to win back market share from Pepsi.B. Cokes 99-year-old formula would be modified to make it slightly sweeter and less filling.C. The media had given a lot of coverage to what had been labeled the “new Coke failure

12、“.D. PepsiCo, bottlers of Pepsi-Cola, couldnt resist the temptation to poke fun at Coca-Colas misfortune in its advertising.E. The confusion and controversy between the two cola market leaders grew.F. On July 5, Coca-Cola announced that it would bring back the old formula.G. Some of the taste tests

13、were blind, and others had brand names associated with them. H. However, the entire picture changed suddenly.（分数：16.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_二、Part 2(总题数：2，分数：20.00)Read the following passage and answer questions 9-18.1. People have been painting pictures for at lea

14、st 30,000 years. The earliest pictures are painted by people who hunted animals. They used to paint pictures of the animals they want to catch and kill. Pictures of this kind have been found in walls or caves in France and Spain. No one knows why they were painted there. Perhaps painters thought tha

15、t their pictures would help them to catch these animals. Or perhaps human beings have always wanted to tell stories in picture.2. About 5,000 years ago the Egyptians and other people in the east began to use pictures as a kind of writing. They drew simple pictures or signs to represent things and id

16、eas, and to represent the sounds of their language. The signs these people used become a kind of alphabet.3. The Egyptians used to record information and tell stories by putting picture writing and pictures together. When an important person died, scenes and stories from his life were painted and ca

17、rved on the walls of the place where he was buried. Some of these pictures are like modern comic-strip stories. It has been said that Egypt is the home of the comic strip. But, for the Egyptians, pictures still had magic power. So they did not try to make their way of writing simple. The ordinary pe

18、ople could not understand it.4. By the year 1000 BC, people who lived in area around the Mediterranean Sea had developed a simpler system of writing. The signs they used were very easy to write, and there were fewer of them than in the Egyptian system. This was because each sign, or letter, represen

19、ted only one sound in their language. The Greeks developed this system and formed the letters of Greek alphabet. The Romans copied the idea, and the alphabet is now used over the world.5. These days, we can write down a story, or record the information without using pictures. But we still need pictu

20、res of all kinds: drawings, photographs, signs and diagrams. We find them everywhere: in books and newspapers, in the street, and on the walls of the places where we live and work. Pictures help us to understand and remember things easily, and they can make a story much more interesting.Questions 9-

21、13 For questions 9-13, choose the best title for each paragraph from below. For each numbered paragraph(1-5), mark one letter(AG)on the Answer Sheet. Do not mark any letter twice.A. Picture used to record information and tell story.B. Pictures used as writing and language.C. The old pictures of Egyp

22、t.D. People have been painting pictures since long ago.E. Pictures are much more useful these days.F. Pictures developed to a writing system. G Roles pictures played nowadays.（分数：10.00）(1).Paragraph 1: 1（分数：2.00）填空项 1:_(2).Paragraph 2: 1（分数：2.00）填空项 1:_(3).Paragraph 3: 1（分数：2.00）填空项 1:_(4).Paragraph

23、 4: 1（分数：2.00）填空项 1:_(5).Paragraph 5: 1（分数：2.00）填空项 1:_Using the information in the text, complete each sentence 14-10 with a word or phrase from the list below. For each sentence(14-18), mark one letter(AG)on the Answer Sheet. Do not mark any letter twice.A. are of much use in our lifeB. can be use

24、d in many waysC. about 5 000 years ago in EgyptD. helping to hunt these animalsE. write in a simple wayF. the Greek alphabetG. Egypt alphabet（分数：10.00）(1).Pictures of animals were painted on the walls of cave in France and Spain for 1.（分数：2.00）填空项 1:_(2).Peoples use of pictures as a kind of alphabet

25、 can be traced back to 1.（分数：2.00）填空项 1:_(3).The ordinary people cannot understand Egyptians pictures because they didnt 1.（分数：2.00）填空项 1:_(4).The Roman alphabet is developed from 1.（分数：2.00）填空项 1:_(5).In the last paragraph, the author thinks that pictures 1.（分数：2.00）填空项 1:_三、Part 3(总题数：1，分数：14.00)R

26、ead the following article and answer questions 1925. For questions 19-25, choose the correct answer A, B, C or D. The Haunted America Countries are like little homes; they house a nation, hold ideologies and provide shelter and comfort to its people in hopes that the occupants will nurture better id

27、eas for themselves and further flourish humanity. Such are primary desires and goals of most countries on this small planet. America is no exception. For decades, billions of people around the world slept at night on empty stomachs amidst dreadful circumstances, often dreaming of the freedoms and li

28、berties of America, which they likened to a great land, a paradise and a final destination point. The best and brightest of the world gravitated to the great USA in search of golden opportunities; in hordes they came, and en masse they settled. America became the nation which acknowledged greatness

29、and provided the driving force to allow the dreams of small, ordinary people to take form and flourish. Free from restrictions, allowing grand expressions with extraordinary liberties, that no other nation in the history of mankind has been able to match at such a grand scale. But currently, it seem

30、s that this home of the American nation has started to resemble that old mansion, elegantly pristine(质朴的)but known to be haunted, sitting at the end of that dead-end street where ghosts, mysterious apparitions(幽灵)and unexplainable signs have emerged. This planet, like an old street, is already full

31、of such haunted houses, which at times seem abandoned, lifeless and unable to give or receive neighborly warmth; factors so critical for any country on the global scene. Can this badly damaged image of America be fixed today and by whom and at what cost? What must it include a new costume, a new mas

32、k or a new heart? These are very important underlying questions, but the biggest question remains can an entire country be branded to the rest of the world in the same fashion as a breakfast cereal or laundry detergent? The answer is a flat no. Only the branding-circus would come up with such a fake

33、, superficial, logo-centric-slogan-happy attempt to rebuild a nation painted with banners and billboards. In reality, countries cannot be branded in such a simple process from the past; firstly, nations are already branded over decades and centuries by their histories and cultural interactions and e

34、xportable identities. A global image is not in the hands of a polling company or controlled by a branding agency. Rather, they take form in the minds of the global masses, who paint their own mental picture based on their own interpretation of a nation. Therefore, it demands an awesome force, as the

35、 global public will not be swayed by ad-campaigns, rather by the exuberance(茂盛)of sincere and honest truth and internal fixing leading to an inviting charm. After all, this is how the image of America was built in the first place. As a rule, if it has cost trillions to get where America is on global

36、 public opinion today, then it is easily understandable why it would cost a similar amount to fix the damages. Nations can only hope to improve their domestic issues first, before reflecting out to the world and preaching to the rest of the neighborhood. In commercial terms, American brands have los

37、t their luster at an alarming rate during the last five years, and are now in serious danger of being over-powered by brand new identities arising from all over the newly repositioned world. This super-accelerated nouveau-consumerism has all the making of this global shift increasingly permanent on

38、brand image leadership, a position that the USA once proudly held. The future is clearly drawn out for new countries currently engaged in trying out this global-image-creation-wizardry with full force while the early signs indicate a major world-wide mega branding and global-image-repositioning shif

39、t. How can this great nation housed in America immediately nurture harmony within, balance the out-of-touch extreme ideologies among republicans and democrats, and educate its youth that is currently the lowest among G-8 and slipping into the level of developing countries? It must have a nation that

40、 deeply engages in voting and really takes care of its own people. Most importantly, it needs real guts and must once again re-learn to face the truth and move forward in the good, old-fashioned American style.（分数：14.00）(1).America used to be thought of as _.（分数：2.00）A.a paradise and a final destina

41、tion pointB.a land of freedoms and libertiesC.a land of golden opportunitiesD.all of the above(2).America is now likened to _.（分数：2.00）A.a great landB.an old dead-end streetC.an old haunted mansionD.an abandoned and lifeless planet(3).Countries arent branded by _.（分数：2.00）A.their historiesB.their cu

42、ltural interactionsC.their exportable identitiesD.their banners and billboards(4).The image of America was built _.（分数：2.00）A.by a polling companyB.by a global branding agencyC.through ad-campaigns all over the worldD.through the exuberance of sincere and honest truth and internal fixing(5).Which is

43、 true of the badly damaged image of America?（分数：2.00）A.It can hardly be fixed.B.It would cost trillions to fix it.C.External help is essential to its fixing.D.It could be fixed only through global public opinion.(6).In the newly repositioned commercial world, the USA_.（分数：2.00）A.proudly holds a lead

44、ing positionB.has created brand new identitiesC.has lost its leading positionD.has reshaped its brands(7).Which is NOT mentioned as a problem facing America?（分数：2.00）A.Lack of internal accordance.B.Reduced level of higher education.C.Existence of the old-fashioned American style.D.Inability to give

45、or receive neighborly warmth.四、Part 4(总题数：1，分数：40.00)Read the following text and decide which answer best fits each space. For questions 26-45, mark one letter A, B, C or D on your Answer Sheet. Less education, income linked to obesity in women, not men Women who are better educated and live in hous

46、eholds that are middle-income or above are less likely to be obese than women who are less educated and live in the lowest income households, new government research shows. Among men, there is not a statistically significant【C1】_in obesity based on income and very【C2】_difference based on education,

47、the data show. 【C3】_, about one in three U.S. adults-almost 73 million people-are obese, which is【C4】_30 or more pounds over a【C5】_weight. Extra weight raises the【C6】_of diabetes, heart disease, some types of cancer and other【C7】_. “There is a relationship between obesity and income, but its not a【C

48、8】_story,“ says Cynthia Ogden, an epidemiologist with the National Center for Health Statistics, part of the Centers for Disease Control and Prevention. “When looking at these two【C9】_of socioeconomic status-income and education-their【C10】_is greater on women than men,“ she says. Jennifer Lovejoy, president of the Obesity Society, says that【C11】_-income women may be more likely to become obese because of environmental【C12】_such as lack of access to safe places to do physical activi