【考研类试卷】MBA（英语）-试卷2及答案解析.doc

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1、MBA（英语）-试卷 2 及答案解析(总分：180.00，做题时间：90 分钟)一、Vocabulary(总题数：21，分数：42.00)1.Section I VocabularyDirections: There are 20 incomplete sentences in this section. For each sentence there are four choices marked A, B, C and D. Choose the one that best completes the sentence and mark your answers on ANSWER SHE

2、ET 1.（分数：2.00）_2.Mark often attempts to escape _ whenever he breaks traffic regulations.（分数：2.00）A.having been finedB.being finedC.to have been finedD.to be fined3.There is some evidence _ dishonesty may ebb and flow.（分数：2.00）A.whyB.howC.whenD.that4.All _ is a continuous supply of the basic necessit

3、ies of life.（分数：2.00）A.what is neededB.the time neededC.for our needsD.that is needed5.The project requires more labor than _ because it is extremely difficult.（分数：2.00）A.has been put inB.have been put inC.being put inD.to be put in6.Chinese farmers are earning _ money per capita today as they did f

4、ifteen years ago.（分数：2.00）A.more than twiceB.as twiceC.twice more thanD.more than twice as much7.Whatever the causes, English is currently more widely spoken and written than any other language（分数：2.00）A.ever wasB.has ever beenC.had ever beenD.would ever be8.Some companies have introduced _ working

5、time with less emphasis on pressure and more on efficiency.（分数：2.00）A.rigidB.limitedC.flexibleD.strict9.Everyone pays the same tax rate, irrespective _ whether they are married or single.（分数：2.00）A.ofB.toC.fromD.with10.The purpose of a _ is to cut down imports in order to protect domestic industry a

6、nd workers from foreign competition.（分数：2.00）A.taxB.tollC.feeD.tariff11.In the darkness, it is difficult for us to _ the tower from the other buildings around it.（分数：2.00）A.distinguishB.divideC.separateD.discover12.There“s something _ her that makes you most willing to take orders from her.（分数：2.00）

7、A.withB.inC.aboutD.for13.According to the weather forecast, which is usually _, it will snow this afternoon.（分数：2.00）A.accurateB.preciseC.exactD.perfect14.Well-trained college graduates, especially those who have a good command of one or two foreign languages, are in great _ in the labor market.（分数：

8、2.00）A.needB.requirementC.searchD.demand15.The president of the company _ why the other members of the committee hadn“t been informed of this important news.（分数：2.00）A.requiredB.acquiredC.inquiredD.requested16.She refused to tell us the _ of the news although we insisted that she should.（分数：2.00）A.s

9、ourceB.beginningC.birthD.origin17.John Dewey believed that education should be a preparation for life, that a person learns by doing, and that teaching must _ the curiosity and creativity of children.（分数：2.00）A.seekB.stimulateC.pursueD.secure18.To _ the world peace has been one of the most crucial f

10、unctions of the United Nations since it was founded in 1945.（分数：2.00）A.sustainB.maintainC.containD.retain19.Mobile telecommunications _ is expected to double in Shanghai this year as a result of a contract signed between the two companies.（分数：2.00）A.potentialB.possessionC.impactD.capacity20.John was

11、 very upset because he was _ by the police with breaking the law.（分数：2.00）A.sentencedB.arrestedC.accusedD.charged21.David likes country life and has decided to _ farming.（分数：2.00）A.go in forB.go back onC.go along withD.go through with二、Cloze(总题数：2，分数：80.00)22.Section II ClozeDirections: Read the fol

12、lowing passage. For each numbered blank there are four choices marked A, B, C and D. choices the best one and mark your answers on ANSWER SHEET 1.（分数：40.00）_In 1999, the price of oil hovered around 16 a barrel. By 2008, it had (21) _ the 100 a barrel mark. The reasons for the surge (22) _ from the d

13、ramatic growth of the economies of China and India to widespread (23) _ in oil-producing regions, including Iraq and Nigeria“s delta region. Triple-digit oil prices have (24) _ the economic and political map of the world, (25) _ some old notions of power. Oil-rich nations are enjoying historic gains

14、 and opportunities, (26) _ major importersincluding China and India, home to a third of the world“s population (27) _ rising economic and social costs. Managing this new order is fast becoming a central (28) _ of global politics. Countries that need oil are clawing at each other to (29) _ scarce sup

15、plies, and are willing to deal with any government, (30) _ how unpleasant, to do it. In many poor nations with oil, the profits are being lost to corruption, (31) _ these countries of their best hope for development. And oil is fueling enormous investment funds run by foreign governments, (32) _ som

16、e in the West see as a new threat. Countries like Russia, Venezuela and Iran are well supplied with rising oil (33) _ , a change reflected in newly aggressive foreign policies. But some unexpected countries are reaping benefits, (34) _ costs, from higher prices. Consider Germany. (35) _ it imports v

17、irtually all its oil, it has prospered from extensive trade with a booming Russia and the Middle East. German exports to Russia (36) _ 128 percent from 2001 to 2006. In the United States, as already high gas prices rose (37) _ higher in the spring of 2008, the issue cropped up in the presidential ca

18、mpaign, with Senators McCain and Obama (38) _ for a federal gas tax holiday during the peak summer driving months. And driving habits began to (39) _ , as sales of small cars jumped and mass transport systems (40) _ the country reported a sharp increase in riders.（分数：40.00）A.comeB.goneC.crossedD.arr

19、ivedA.coveredB.discoveredC.arrangedD.rangedA.intensityB.infinityC.insecurityD.instabilityA.drawnB.redrawnC.retainedD.reviewedA.fightingB.strugglingC.challengingD.threateningA.andB.whileC.thusD.thoughA.confineB.conflictC.conformD.confrontA.problemB.questionC.matterD.eventA.look forB.lock upC.send out

20、D.keep offA.no matterB.what ifC.only ifD.m spite ofA.abolishingB.deprivingC.destroyingD.eliminatingA.whatB.thatC.whichD.whomA.interestsB.taxesC.incomesD.revenuesA.as many asB.as good asC.as far asD.as well asA.AlthoughB.BecauseC.SinceD.AsA.advancedB.grewC.reducedD.multipliedA.evenB.stillC.ratherD.fa

21、irlyA.askingB.requestingC.callingD.demandingA.changeB.turnC.shiftD.transformA.forB.fromC.acrossD.over三、Reading Comprehensio(总题数：5，分数：50.00)23.Section III Reading ComprehensionDirections: Read the following four passages. Answer the questions below each passage by choosing A, B, C or D. Mark your ans

22、wers on ANSWER SHEET 1.（分数：10.00）_Selling is the direct confrontation between the company and its customer. Management training and material tend to be devoted to “closing the sale”, “effective presentation skills“, “use of visual aids“ , and so on. The one aspect of selling which is often neglected

23、 is “prospecting(寻找可能的顾客)“. In advance of any direct selling activity or, indeed, any promotion, it is important to take time and allocate resources to prospecting for clients. Prospecting identifies buyers and makes the best use of time available for selling. It is the quality, not the quantity, of

24、 prospects that matters. Market segmentation(条块化) will show the market segment most likely to yield buyers, e.g. manufacturing companies with a turnover in excess of 5 million within 50 miles of your offices. Building up a prime prospect file is the most valuable activity a salesperson can do. Once

25、achieved, canvassing(游说顾客) is necessary only to “top up“ the prospect reservoir when the level drops; that is, a prospect is converted to a customer, ceases to be a prime prospect and is replaced by another prime prospect. The prospect file will help only if it is kept up to date and used systematic

26、ally. A follow-up or bring-forward system will force you to plan your time effectively. The selection of prospects can be done at the desk or by telephone. It involves a relatively low cost resource, compared with a field salesperson. The use of computers enables companies to develop a database of p

27、rospects which can be used interactively, depending on sales objectives or changes in strategy. By using a computerized marketing database, you can analyze important factors such as source of prospect/lead, date last called, change in staff. A new sales in a market sector can open the door to acquir

28、ing a number of new prospects in this sector.（分数：10.00）(1).According to the author, in selling people do not attach importance to _.（分数：2.00）A.management training and materialB.effective presentation skillsC.search for possible customersD.successful conclusion of deals(2).The word “prospects“ in the

29、 passage most probably means _.（分数：2.00）A.things that may become very popular in the near futureB.products that may be well received by customersC.managers who try to promote the sales of a productD.people who are expected to buy a product soon(3).One thing that is considered most valuable for a sal

30、esperson to do is _.（分数：2.00）A.establishing a prime prospect fileB.opening a management training courseC.making use of time and money availableD.obtaining sufficient time and resources(4).The following are all the benefits of computerization except _.（分数：2.00）A.enabling companies to develop a databa

31、se of prospectsB.securing an annual turnover in excess of 5millionC.using database of prospects interactivelyD.analyzing many important factors(5).Which of the following do you think is the best title for the passage?（分数：2.00）A.A Useful Sales Activity.B.Helpful If Done Systematically.C.An Important

32、but Often Neglected Sales Activity.D.A Newly-created Sales Activity.In 1985, the Coca-Cola company made the decision to change the formula(配方) of its leading soft drink. The change was based on the findings of many market studies. These studies had shown that the general response to the new product

33、was good. However, the change of the traditional. Coca-Cola by New Coke was rejected by the majority of drinkers. In fact, the company had to step back and restart production of the old formula of Coca-Cola. The most important reason why New Coke was rejected was the emotional relationship that exis

34、ted between drinkers and the old soft drink formula, Drinking Coca-Cola had become a tradition for many people over its 99 years of existence. The change made by the company was not only in Coke“s formula but also in the traditional values and memories that it represented to the drinkers. “We had ta

35、ken away more than the product Coca-Cola. We had taken away a little part of them and their past“. The drinkers rejected this “improvement“ because “they believed that Coke stood for traditional value,so they felt betrayed when the product changed completely overnight“. Although a lot of research wa

36、s done by Coca-Cola company, it didn“t show the depth of drinkers“ emotion for the product. The studies took many forms, but none of the tests was able to measure the degree of personal and emotional reactions caused by the disappearance of the old, traditional Coca-Cola. The weakness of the researc

37、h was that it was mainly quantitative in form. The result was only numbers that could not show the deep meaning the product had for many people. A more extensive study focusing on the qualitative aspects of the change would perhaps have been able to demonstrate the close relationship existing betwee

38、n drinkers and product.（分数：10.00）(1).Coca-Cola company changed the formula in 1985 because _.（分数：2.00）A.it was rejected by the majority of drinkersB.its market studies supported the change in the formulaC.it carried out many market research for expansionD.it simply felt the need to make the change(2

39、).According to the Passage, the drinkers rejected New Coke because of _.（分数：2.00）A.late response to the market by Coca-Cola companyB.reproduction of Coca-Cola“s old drink formulaC.strong dislike by Coca-Cola“s regular drinkersD.emotional relationship between drinkers and the old soft drink(3).Coca-C

40、ola product was believed to stand for _.（分数：2.00）A.traditional values and good memoriesB.traditional customs and happy daysC.past honors and efficient managementD.top quality and wonderful taste(4).Which of the following statements is true?（分数：2.00）A.Research by Coca-Cola considered emotional factor

41、s.B.Coca-Cola did not carry out sufficient research.C.Research by Coca-Cola was quantitative rather than qualitative.D.Research by Coca-Cola was both quantitative and qualitative.(5).The author of the article clearly indicates that _.（分数：2.00）A.the weakness of the research could have been removedB.C

42、oca-Cola should have measured the quantitative factors more carefullyC.Coca-Cola should have done a more extensive qualitative studyD.a slower change of the product might have improved the sales of the companyThere are more differences between the United States and Japan than conflicting values duri

43、ng World War II. Cultural and societal differences between the two nations and its peoples shaped beliefs and perceptions and thus interactions within those societies and between them as well. The Japanese media made sure to cast the United States in a negative light during the war. Even afterward,

44、they would distort everything from Ted Kennedy“s car accident and the death of Mary Jo Kopechne to important battles and events. During World War II, newspapers tried to give the public what they wanted for morale. Positive news was widely broadcast, but anything negative was also distorted or hidde

45、n. Sons or husbands who died during World War II were heroes, for sure, but the concept of suicide missions was unknown to the Japanese. The dropping of “warning fliers“ by the United States before the atomic bomb was let go is controversial. Some feel they were fair and that the Japanese denied the

46、ir existence and failed to adequately warn the people. Others think they were a part of psychological warfare, really dropped after Anola Gay flew off to Hiroshima, and merely acting as a doubtful precursor of any future attacks. The war and the role of the Japanese government caused uncertainty and

47、 hatred among the Japanese toward Americans. Any of the few white people living in Japan sometimes had their houses searched - not by the government, but by curious neighbors. “What I never got used to was my home being searched; nothing ever stolen, just investigated frequently,“ said one American

48、woman living in Japan at the time. The Japanese looked upon Americans as crude and immoral, by their standards, as a melting pot without a culture of its own. They also underestimated America“s ability to unite for a cause and develop such a powerful bomb, perhaps because of the broadcasts by the Japanese media. The United States citizens looked down upon the Japanese as well, disgusted