REG NASA-LLIS-0975-2001 Lessons Learned Role of Marketing in System Use.pdf

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1、Lessons Learned Entry: 0975Lesson Info:a71 Lesson Number: 0975a71 Lesson Date: 2001-07-26a71 Submitting Organization: HQa71 Submitted by: Wilson HarkinsSubject: Role of Marketing in System Use Description of Driving Event: In the 1995-1996 timeframe the Office of Safety and Mission Assurance (OSMA)

2、began development of a distance learning capability under the umbrella of the Professional Development Initiative (PDI). This distance learning capability eventually evolved from a Safety and Mission Assurance discipline system into the Site for Online Learning and Resources (SOLAR) (http:/solar.msf

3、c.nasa.gov), currently one of NASAs primary distance learning resources. The intent of the initial development effort was to design and implement a prototype system for the Safety and Mission Assurance discipline. Since web-based distance learning was an untried technology within NASA, the developme

4、nt team determined that an extensive marketing campaign was needed to inform the potential users and their supervisors of the availability of the web-based training capability. The marketing plan included an extensive roll-out campaign that visited each of the NASA Centers, the Jet Propulsion Labora

5、tory, White Sands Test Facility and NASA Headquarters after the 1997 release of the prototype system for use. As part of the roll out campaign an informational package was developed that included:1. An information folder that related the web-based distance learning capability to the NASA Strategic P

6、lan and explained the benefits of the system2. Handout information sheets that included:a71 A message from the Associate Administrator for Safety and Mission Assurancea71 Points of Contact at each of the NASA Centersa71 A list of all of the Safety and Mission Assurance training sources including the

7、 web-based distance learning training sitea71 A list of all of the available web-based coursesa71 A series of instructions for first time users on how to access and use the systemProvided by IHSNot for ResaleNo reproduction or networking permitted without license from IHS-,-,-3. A business card with

8、 the training site logo and web address4. A sticker with the training site logo and web addressThe detailed roll out for each facility was coordinated with each Centers PDI Point of Contact. The basic roll out was intended to include a formal overview session with senior Center and Safety and Missio

9、n Assurance management. In addition each sessions with the employees were conducted using formal briefings, hands-on training sessions or both depending on what the Center PDI Point of Contact and management desired. A copy of the information package was provided to each participant of any of the ro

10、ll out sessions. As a part of the tailoring performed at each Center, the PDI Points of Contact also determined the target audience for the roll-outs (safety and mission assurance only or all disciplines) and prepared and distributed announcements, notices and related articles in local publications

11、as appropriate.In addition to the Center focused roll outs we also provided separate focused presentations to groups such as the Procurement Conference, Program/Project Management Initiative and the Headquarters Code Training Points of Contact.Provided by IHSNot for ResaleNo reproduction or networki

12、ng permitted without license from IHS-,-,-refer to D descriptionDAs the graphic indicates, after each of these roll out visits we noted an increase in the number of system users and course completions. The roll outs established the initial user base for the web-based distance learning system and all

13、owed a comprehensive demonstration of the capabilities of the prototype system. The roll outs not only increased the user base, but also established contacts with representatives from other disciplines that attended the roll outs. Several of these contacts wanted to use the systems capability for pr

14、oviding training within their discipline or specialty. In this respect the roll outs also provided the opportunity and impetus to expand the system beyond the safety and mission assurance discipline and into the system now known as SOLAR.Lesson(s) Learned: A targeted roll out campaign for web based

15、information systems are effective in building an initial user base.Recommendation(s): Include a roll out campaign for introduction of web-based information systems.Provided by IHSNot for ResaleNo reproduction or networking permitted without license from IHS-,-,-Evidence of Recurrence Control Effecti

16、veness: N/ADocuments Related to Lesson: N/AMission Directorate(s): N/AAdditional Key Phrase(s): a71 Policy & Planninga71 Training EquipmentAdditional Info: Approval Info: a71 Approval Date: 2001-07-31a71 Approval Name: Eric Raynora71 Approval Organization: QSa71 Approval Phone Number: 202-358-4738Provided by IHSNot for ResaleNo reproduction or networking permitted without license from IHS-,-,-