[专升本类试卷]专升本英语(阅读)模拟试卷20及答案与解析.doc
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1、专升本英语(阅读)模拟试卷 20 及答案与解析一、Part III Reading ComprehensionDirections: In this part there are four passages. Each passage is followed by a number of comprehension questions. Read the passages and choose the best answer to each question. Then, mark your answer by blackening the corresponding letter on th
2、e Answer Sheet.0 The appeal of advertising to buying motives can both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisements have appealed to people s desire for better fuel economy for th
3、eir cars by advertising automotive products that improve gasoline mileage . Some of the products work. Others are worthless and a waste of consumers money.Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters(节食者)with the message that there were
4、fewer calories(热量单位, 卡路里)in every slice. It turned out that the bread was not dietetic(适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.On the positive side, emotional appeals may respond to a consume
5、rs real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If
6、 consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers
7、, but it does not force them to buy the product. Consumers still control final buying decision.1 Advertising can persuade the consumer to buy worthless product by_.(A)stressing their high quality(B) convincing him of their low price(C) maintaining a balance between quality and price(D)appealing to h
8、is buying motives2 The reason why the bread advertisement is misleading is that_.(A)thin slices of bread could contain more calories(B) the loaf was cut into regular slices(C) the bread was not genuine bread(D)the total number of calories in the loaf remained the same3 The passage tells us that_.(A)
9、sometimes advertisements really sell what the consumer needs(B) advertisements occasionally force consumers into buying things they dont need(C) the buying motives of consumers are controlled by advertisements(D)fire insurance is seldom a worthwhile investment4 It can be inferred from the passage th
10、at a smart consumer should _.(A)think carefully about the benefits described in the advertisements(B) guard against the deceiving nature of advertisements(C) be familiar with various advertising strategies(D)avoid buying products that have strong emotional appeal5 The passage is mainly about_.(A)how
11、 to make a wise buying decision(B) ways to protect the interests of the consumer(C) the positive and negative aspects of advertising(D)the function of advertisements in promoting sales5 In the same way that a child must be able to move his arms and legs before he can learn to walk, the child must ph
12、ysiologically be capable of producing and experiencing particular emotions before these emotions can be modified through learning. Psychologists have found that there are two basic processes by which learning takes place. One kind of learning is called “classical conditioning“. This occurs when one
13、event or stimulus is consistently paired with or followed by, a reward or punishment. It is through classical conditioning that a child learns to associates his mother s face and voice with happiness and love, for he learns that this person provides food and comfort. Negative emotions are learned in
14、 a similar fashion.The second kind of learning is called “operant conditioning“. This occurs when an individual learns to do things that produce rewards in his environment and learns not to do things that produce punishments. For example, if a mother always attends to her baby when he cries and cudd
15、les him until he is quiet, she may teach him that if he cries he will get attention from mother. Thus, the baby will learn to increase his crying in order to have his mother more.Every day, we grow and have new experiences. We constantly learn by reading, watching television, interacting with other
16、people, and so forth. This learning affects our emotions. Why is it that we learn to like some people and dislike others? If a person is nice to us, cares about us, we learn to associate this person with positive feelings, such as joy, happiness, and friendliness. On the other hand, if a person is m
17、ean to us, does not care about us, and even deliberately does things to harm us, we learn to associate this person with negative feelings, such as unhappiness, discomfort, and anger.6 The author s main purpose in writing the passage is to _.(A)teach children how to learn to produce and experience ce
18、rtain emotions(B) give the general reader an account of two basic kinds of learning(C) give parents some advice on how to modify their children s emotions through learning(D)discuss with psychologists how positive and negative feelings are produced7 If your jokes often find a ready echo in a person,
19、 you will learn through _that telling jokes to this person is fun, and you will try with greater efforts to be humorous in his presence.(A)classical conditioning(B) neither of them(C) operant conditioning(D)some other sorts of conditioning8 If a child is bitten or startled several times by a dog, he
20、 may learn to associate furry animals with pain or startle and thus develop a fear of furry animals. This is a typical example of learning through_.(A)classical conditioning(B) both of them(C) operant conditioning(D)neither of them9 In the third paragraph, the author is_.(A)discussing how we grow an
21、d have new experiences every day(B) talking about learning to modify emotions through operant conditioning(C) concentrating on learning by reading, watching television, interacting with people, and so on(D)using examples to further illustrate learning through classical conditioning 10 In the followi
22、ng paragraphs the author will most probably go on to discuss_.(A)definitions of positive feelings and negative feelings(B) the third kind of learning(C) further examples of learning through operant conditioning(D)none of the above10 The view over a valley of a tiny village with thatched(草盖的)roof cot
23、tages around a church; a driver through a narrow village street lined with thatched cottages painted pink or white; the sight over the rolling hills of a pretty collection of thatched farm buildingsthese are still common sights in parts of England. Most people will agree that the thatched roof is an
24、 essential part of the attraction of the English countryside.Thatching is in fact the oldest of all the building crafts practised in the British Isles. Although thatch has always been used for cottage and farm buildings, it was once used for castles and churches, too.Thatching is a solitary craft, w
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