[考研类试卷]考研英语(二)模拟试卷138及答案与解析.doc
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1、考研英语(二)模拟试卷 138 及答案与解析一、Section I Use of EnglishDirections: Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D. (10 points) 0 Amtrakthe largest railway company in the U.S.was experiencing a declining in ridership.【C1 】_major concerns to Amtrak and its adve
2、rtising agency DDB Needham, were the long-distance western routes【C2】_ridership had been declining【C3】_At one time, trains were the only practical way to【C4】_the vast areas of the west. Trains were fast, very luxurious, and quite convenient【C5】_to other forms of transportation existing at the time.
3、However, times change and the automobile became Americas standard of convenience. Also, air travel had easily【C6】_itself as the fastest method of traveling great distances.【C7】_, the task for DDB Needham was to【 C8】_consumers to consider other aspects of train travel in order to【C9 】_their attitudes
4、 and increase the likelihood that trains would be considered【C10】_travel in the west.Two portions of the total market were targeted: anxious fliersthose concerned with【C11 】_, and travel-lovers those【C12】_themselves relaxed, casual, and interested in the travel experiences as part of【C13】_vacation.
5、The agency then developed a campaign that focused on travel【C14】_such as freedom, relaxation, and enjoyment of the great western outdoors. It【C15】_experiences gained by using the trains and portrayed western train trips as wonderful adventures.Advertisements showed pictures of the beautiful scenery
6、that【C16】_be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among【C17】_oriented TV shows and programs involving nature and America in order to most【 C18】_reach target audiences
7、. Results were【C19】_The Empire Builder, which was focused on in one ad, had a fifteen percent【C20】_in profits on its Chicago to Seattle route.1 【C1 】(A)With(B) The(C) In(D)Of2 【C2 】(A)which(B) where(C) whose(D)that3 【C3 】(A)importantly(B) significantly(C) fundamentally(D)unnoticeably4 【C4 】(A)penetr
8、ate(B) move(C) escape(D)cross5 【C5 】(A)compared(B) recommended(C) turned(D)shown6 【C6 】(A)set(B) claimed(C) established(D)regarded7 【C7 】(A)Whereas(B) However(C) Therefore(D)Moreover8 【C8 】(A)encourage(B) induce(C) stimulate(D)discourage9 【C9 】(A)scold(B) strengthen(C) transfer(D)change10 【C10 】(A)a
9、t(B) for(C) as(D)with11 【C11 】(A)time(B) space(C) cost(D)safety12 【C12 】(A)adjusting(B) viewing(C) making(D)considering13 【C13 】(A)ones(B) theirs(C) their(D)themselves14 【C14 】(A)habits(B) attitudes(C) experiments(D)experiences15 【C15 】(A)involved(B) indicated(C) stressed(D)overlooked 16 【C16 】(A)co
10、uld(B) will(C) shall(D)should17 【C17 】(A)government(B) children(C) family(D)business18 【C18 】(A)sufficiently(B) quickly(C) unquestionably(D)effectively19 【C19 】(A)unseen(B) uncountable(C) useless(D)impressive20 【C20 】(A)expansion(B) change(C) increase(D)lossPart ADirections: Read the following four
11、texts. Answer the questions below each text by choosing A, B, C or D. (40 points)20 New science reveals how your brain is hard-wired when it comes to spendingand how you can reboot it.The choice to spend rather than save reflects a very humanand, some would say, Americanquirk: a preference for immed
12、iate gratification over future gains. In other words, we get far more joy from buying a new pair of shoes today, or a Caribbean vacation, or an iPhone 4S, than from imagining a comfortable life tomorrow. Throw in an instant-access culturein which we can get answers on the Internet within seconds, ha
13、ve a coffeepot delivered to our door overnight, and watch movies on demandand were not exactly training the next generation to delay gratification. “Pleasure now is worth more to us than pleasure later,“ says economist William Dickens of Northeastern University, “We much prefer current consumption t
14、o future consumption. It may even be wired into us. “As brain Scientists plumb the neurology of an afternoon at the mall, they are discovering measurable differences between the brains of people who save and those who spend with abandon, particularly in areas of the brain that predict consequences,
15、process the sense of reward, spur motivation, and control memory. In fact, neuroscientists are mapping the brains saving and spending circuits so precisely that they have been able to stir up the saving and disable the spending in some people. The result: people s preferences switch from spending li
16、ke a drunken sailor to saving like a child of the Depression. All told, the gray matter responsible for some of our most crucial decisions is finally revealing its secrets.Psychologists and behavioral economists, meanwhile, are identifying the personality types and other traits that distinguish save
17、rs from spenders, showing that people who arent good savers are neither stupid nor irrationalbut often simply dont accurately foresee the consequences of not saving. Rewire the brain to find pleasure in future rewards, and youre on the path to a future you really want.In one experiment, neuroeconomi
18、st Paul Glimcher of New York University wanted to see what it would take for people to willingly delay gratification. He gave a dozen volunteers a choice: $ 20 now or more money, from $ 20.25 to $ 110, later. On one end of the spectrum was the person who agreed to take $21 in a monthto essentially w
19、ait a month in order to gain just $ 1. In economics-speak, this kind of person has a “flat discount function“, meaning he values tomorrow almost as much as today and is therefore able to delay gratification. At the other end was someone who was willing to wait a month only if he got $ 68, a premium
20、of $48 from the original offer. This is someone economists call a “steep discounter“, meaning the value he puts on the future (and having money then) is dramatically less than the value he places on today; when he wants something, he wants it now.21 When it comes to spending, new evidence shows that
21、 it_.(A)is a difficult habit to explain(B) can be stopped and restarted(C) is a difficult mental decision(D)is an inherent disposition22 When brain scientists “plumb the neurology of an afternoon at the mail“, they_.(A)spend a whole afternoon watching shoppers going round(B) interview shoppers to as
22、k them embarrassing questions(C) measure the brain activity of people engaged in shopping(D)study current consumption rather than future consumption23 The scientists studying spending habits_.(A)can change peoples buying habits by making them drunk like sailors(B) are still at a loss about what caus
23、es some people to save or spend(C) can change those who spend with abandon into those who save(D)can predict whether people spend or save by controlling peoples memory24 If you are rewarded for saving, you are likely to_.(A)abandon unnecessary purchases(B) demand more rewards(C) become irrational an
24、d stupid(D)care less about the consequences25 Neuroeconomist Paul Glimcher wants to find out_.(A)whether people agree to delay a bigger gratification(B) what makes people postpone satisfaction(C) how steep discounters gratify themselves(D)what creates the flat discount function25 Although Consumers
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