[外语类试卷]职称英语(理工类)C级模拟试卷15及答案与解析.doc
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1、职称英语(理工类) C级模拟试卷 15及答案与解析 一、 词汇选项 (第 1-15题,每题 1分,共 15分 ) 下面每个句子中均有 1个词或短语在括号中,请为每处括号部分的词汇或短语确定1个意义最为接近选项。 1 She has got a good job and earns a lot of money. ( A) a great deal of ( B) a large quantity of ( C) a large number of ( D) a great level of 2 At the birthday party, Lily kissed her father to e
2、xpress her thanks for his lovely present. ( A) altitude ( B) attitude ( C) gratitude ( D) latitude 3 I caught sight of her in the crowd. ( A) saw ( B) glanced ( C) stared ( D) skimmed 4 I have heard this tune before, but I dont know the words to the song. ( A) theme ( B) rhyme ( C) melody ( D) lyric
3、 5 Yet in one way they are really so fortunate. ( A) to some extent ( B) in the way ( C) by the way ( D) just then 6 Ive always been cautious about giving people my phone number. ( A) afraid ( B) frightened ( C) careful ( D) rational 7 Because Susie earns a small sum of money every month, she cannot
4、 rent a large apartment/. ( A) department ( B) villa ( C) flat ( D) shed 8 During the office hours, you should focus your mind on your work. ( A) concentrate on ( B) complete ( C) remind ( D) pap for 9 He used to work in a chemical plant, but now he worked in a bank. ( A) factory ( B) forest ( C) br
5、anch ( D) company 10 The truth is that he has just been fired. ( A) situation ( B) condition ( C) error ( D) fact 11 I am very sorry for ringing you late last night. ( A) simply ( B) terribly ( C) eagerly ( D) largely 12 The huge Olympic Park will be built outside the city. ( A) big ( B) wonderful (
6、 C) significant ( D) fantastic 13 Nowadays, we can purchase things on-line. ( A) read ( B) buy ( C) rent ( D) watch 14 Among all the essays, his was picked out as the best one by the professors. ( A) selected ( B) labeled ( C) elected ( D) considered 15 The waitress showed me to the table we have bo
7、oked this afternoon. ( A) invited ( B) told ( C) led ( D) pointed 二、 阅读判断 (第 16-22题,每题 1分,共 7分 ) 下面的短文后列出了 7个句子,请根据短文的内容对每个句子做出判断:如果该句提供的是正确信息,请选择 A;如果该句提供的是错误信息,请选择 B;如果该句的信息文 中没有提及,请选择 C。 15 Communication with Customers Online Until the late 1940s, when television began finding its way into Americ
8、an homes, companies relied mainly on print and radio to promote their products and services. The advent (出现 ) of television brought about a revolution in promoting products and services. Between 1949 and 1951 , advertising on television grew 960 percent. Today the Internet is once again transforming
9、 promotion. By going online, companies can communicate instantly and directly with prospective customers. Promotion on the World Wide Web includes advertising, sponsorships and sales promotions like contests and coupons. In 1996, world wide web advertising revenues reached $ 300 million. Effective o
10、nline marketers do not merely transfer hard-copy ads(平面广告 ) to cyberspace. Successful sites blend promotional and non-promotional information, indirectly delivering the advertising messages. To encourage visitors to their sites and to create and cultivate customers loyalty, companies change informat
11、ion frequently and provide many opportunities for interaction. One of the best online promotion web sites is the Ragu Web site. Here visitors can find thirty six pasta recipes, take Italian lessons, and view an Italian film festival. But they will find no traditional ads. So subtle is the mix of pro
12、duct and promotion that visitors hardly know an advertising message has been delivered. SEGA of America, maker of computer games and hardware, uses its Web site for a variety of different promotions, such as introducing new game characters to the public and supplying Web surfers the opportunity to d
13、own load games. Sega s home page averages 250, 000 visitors a day. To heighten interest in the site, SEGA bought an advertising banner on Netscape, thereby increasing site visits by 15 percent. Online participants in Quaker Oats Gatorade promotion received a free T-shirt in exchange for answering a
14、few questions. Quaker Oats reports that the online promotion created product loyalty and helped the company know its customers better. Now, to target specific Internet users, an increasing number of companies are using “push“ technology which automatically delivers customized (按客户要求制造的 ) news and ot
15、her information to users computers when they log onto the Internet. Although organizations like Nielsen Media Research are developing technologies to enhance audience measurement and tracking, it remains difficult to assess how many times the same person looks at an ad and who that person is. Althou
16、gh online promotions can be glamorous and sophisticated, they are not perfect. For a well-designed marketing mix, industry experts advise companies to use the Internet as a supplement to other advertising media. 16 Internet, like television, has brought great changes to the promotion of products and
17、 services. ( A) Right ( B) Wrong ( C) Not mentioned 17 In 1996, the Ragu Web site earned 2.5 million dollars from advertisement. ( A) Right ( B) Wrong ( C) Not mentioned 18 In order to encourage visitors, companies always use hard-copy advertisements. ( A) Right ( B) Wrong ( C) Not mentioned 19 Nets
18、cape is an influential web site which is visited by millions of people. ( A) Right ( B) Wrong ( C) Not mentioned 20 Nowadays, with advanced technology, advertisements can be sent to each Internet user directly. ( A) Right ( B) Wrong ( C) Not mentioned 21 Besides pasta recipes, the Ragu Web also sell
19、s 36 kinds of pasta. ( A) Right ( B) Wrong ( C) Not mentioned 22 According to experts opinion, online promotion should he replaced by new ways. ( A) Right ( B) Wrong ( C) Not mentioned 三、 概括大意与完成句子 (第 23-30题,每题 1分,共 8分 ) 下面的短文后有 2项测试任务: (1)第 23-26题要求从所给的 6个选项中为第 2-5段每段选择一个最佳标题; (2)第 27-30题要求从所给的 6个选
20、项中为每个句子确定一个最佳选项。 22 Intelligence: a Changed View 1. Intelligence was believed to be a fixed entity(存在,实体 ), some faculty of the mind that we all possess and which determines in some way the extent of our achievements. Its value therefore, was as a predictor of childrens future learning. If they diff
21、ered markedly in their ability to learn complex tasks, then it was clearly necessary to educate them differently and the need for different types of school and even different ability groups within school was obvious. Intelligence tests could be used for streaming(分组 ) children according to ability a
22、t an early age; and at 11 these tests were superior to measures of attainment for selecting children for different types of secondary education. 2. Today, we are beginning to think differently. In the last few years, research has thrown doubt on the view that innate intelligence can ever be measured
23、 and on the very nature of intelligence itself. There is considerable evidence now which shows e great influence of environment both on achievement and intelligence. Children with poor home backgrounds not only do less well in their school work and intelligence tests but their performance tends to d
24、eteriorate gradually compared with that of their more fortunate classmates. 3. There are evidences that support the view that we have to distinguish between genetic intelligence and observed intelligence. Any deficiency in the appropriate genes will restrict development no matter how stimulating the
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- 外语类 试卷 职称 英语 理工类 模拟 15 答案 解析 DOC
