[外语类试卷]BEC商务英语(中级)阅读模拟试卷146及答案与解析.doc
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1、BEC商务英语(中级)阅读模拟试卷 146及答案与解析 一、 PART ONE 0 Look at the statements below and the article about time management for teams on the opposite page. Which section of the article(A,B,C or D)does each statement(1-7)refer to? For each statement(1-7), mark one letter(A,B,C or D)on your Answer Sheet. You will ne
2、ed to use some of these letters more than once.Example:0 The supervisor runs the whole team for achieving the goal. Tips on Time Management for TeamsA The key to managing time within a team structure is to establish a solid chain of command. Team leaders act as the gatekeepers of project goals and c
3、an help other team members focus on accomplishing project directives within certain time parameters. Moreover, team leaders can set smaller time frames to complete portions of the project and make sure the overall deadline is achieved for the entire project.B The team should meet frequently to discu
4、ss project goals that have been accomplished as well as those directives that still need to be met. This gives the team a self-checking system to see how long it takes to meet certain deadlines and allow everyone an opportunity to contribute ideas towards increased efficiency and effectiveness. Meet
5、ings should be short and simple and allow for short brainstorming sessions and status reports from each team member.C Assign each task within the team project a specific deadline so that all tasks are not due at one time. This allows team leadership time to check each task for completion before the
6、total team project is due. Moreover, it allows room for errors so that in the event that a particular task is not completed properly or in a timely fashion, other team members can step up and remedy the situation.D The more that you can minimise personal stories and conversations during team time, t
7、he more effectively you can manage your time together. Allow for a few minutes before each meeting for team members to chat and catch up and then call the meeting to order. Require all team members to stay focused during the meeting and specifically request that personal conversations be saved for b
8、reaks or until the meeting is over. 1 Team members should often sit down and have a conversation. 2 To finish the whole project on time, team leaders can set up a specific schedule for parts of the project. 3 The expiry date should be a little flexible for some unexpected mistakes. 4 It is acceptabl
9、e for some workmates to have a conversation before the meeting. 5 Each step of the task needs to have a deadline. 6 Every member should state his/her present progress in the meeting. 7 Meetings should not be distracted by private communications. 二、 PART TWO 7 Read this article below about the import
10、ance of corporate public relations. Choose the best answer from the opposite page to fill each of the gaps. For each gap(8-12), mark one letter(A-G)on your Answer Sheet. Do not use any letter more than once. There is an example at the beginning(0). Corporate Public Relations Corporate public relatio
11、ns is often underestimated by companies. A corporate PR team must work together to provide a variety of resources to a company.(0)G .A corporate PR team must provide experts in their particular field, necessary tools, resources, information, and media relationships. They must be able to provide as m
12、uch information about the company to as many people as possible. Corporate public relations is in charge of finding investors and others that can invest money in your company.【 P1】 _. Most angel investors are looking for different companies to invest in and they will contact some companies that look
13、 promising, but it doesnt hurt to contact them first. Every company wants to increase public awareness about their company, service, or product. Without a good corporate PR team, potential investors could be overlooked and missed. The awareness a corporate PR team raises needs to show the company we
14、ll and build its reputation.【 P2】 _. The more public awareness a person can generate, the better chance you have at increased sales and revenue for the company. The larger the corporation is, the larger the corporate PR team is. A corporate PR team must create effective PR campaigns and implement th
15、em within the organisation.【 P3】 _. Several companies dont create PR campaigns because they dont want to deal the hassle of creating one or the hassle of paying for one. A public relations firm will take care of all your PR needs, but they cost a lot. Utilizing a PR firm will decrease your companies
16、 chances at building an effective PR team within the organization, especially if the PR firm is in charge of handling all the media relations. It is important to create a PR campaign to generate public interest about your company.【 P4】 _. The PR campaign focuses on generating interest for the compan
17、y, service, or product and building upon the reputation of a company.【 P5】_. Every individual on the corporate PR team needs to be trained with excellent written and verbal communication skills since they alone are in charge of the reputation of the company.Example:A A PR campaign needs to identify
18、its target audience and create a campaign that focuses on them.B An excellent PR agent creates press releases and work on contacting the media to create interest in a company, service, or product.C An effective PR campaign takes time, something that most corporations dont have.D A good corporate PR
19、team could identify those investors you may not have been able to find on your own.E It is important to promote the corporate name and build an identity in the marketplace.F A PR campaign is similar to a marketing campaign.G For venture capital, it is extremely important to have a corporate PR team
20、to handle the public attention. 8 【 P1】 9 【 P2】 10 【 P3】 11 【 P4】 12 【 P5】 三、 PART THREE 12 Read the article below about the importance of a name and the questions on the opposite page. For each question(13-18), mark one letter(A, B, C or D)on your Answer Sheet. The Importance of a Name A name canno
21、t make or break a product or company. It was not the name Edsel that doomed Fords ill-fated car brand: the letters IBM, and the words they stand for, were not the critical ingredient in IBMs success. What matters is how well a companys goods or services meet its customers needs. Having said that, ho
22、wever, we contend that a well-chosen name can give a company a decided marketing edge over comparable competitors, and that the branding effect of a strong corporate name can be especially important for service companies. Why? Because in services the company name is the brand name. Services do not l
23、end themselves to individual branding the way tangible products do. Goods can be positioned and marketed with specific, appropriate brand names: Pampers, Alka Seltzer, Black flag. Consumers may be loyal to such brands without ever knowing that the goods came from Procter & Gamble, Miles Laboratories
24、, and American Home Products. Although a service vendor may have a variety of offerings first class, business class, and coach: or checking accounts and loan services consumers tend to perceive all of them as components of a single brand. Think of such business as Avis, Federal Express, and holiday
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