Agritourism and Alternative Ag -Our Diversity is Delicious.ppt

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1、Agritourism and Alternative Ag - Our Diversity is Delicious,James A. Maetzold,Agritourism and Alternative Ag - Our Diversity is Delicious 7th Annual National Value-Added Ag Conference June 16-17, 2005 Indianapolis, IN by James A. Maetzold Natural Resources Conservation Service United States Departme

2、nt of Agriculture 202-720-0132 jim.maetzoldusda.gov,Take Home Points,Definitions Tourism Trends Challenges Economic Impacts Leader Roles agritourism marriages Opportunities Agritourism Niches NRCS Resource Material,Keeping the family on the farm and the farm in the family,Goal,As Times Change need t

3、o use resources differently! And Agritourism Visitors are looking for many alternatives. You need to give them choices to keep them coming!,ALTERNATIVE ENTERPRISES,Marketing what you produce differently!New Enterprise(s) Value added,AGRITOURISM,Inviting the public onto your farm or ranchA set of act

4、ivities that occur when people link travel with the products, services and experiences of agricultureAgritourism is selling the Agricultural Experience,AGRITOURISM (Continued),Products/Services Agrieducation Agritainment Nature Tourism Consumptive Non-consumptive,SOME TRENDS,Tourism TrendsNational S

5、urvey on Recreation and the Environment, and Tourism Industry Association of America,AGRITOURISM 2000-01 (NSRE Survey),63 million people visited farms(over 16 years)(20 million school children not counted) Spend an average of $45.00/person Travel an average of 80 miles Enjoy rural scenery 86 % Learn

6、 Food Source 71 % Watch/Participate 64 % Pet a Farm Animal-low 11 % Hay Ride/Corn Maze -low 4 %,OTHER RURAL SURVEYS (TIA and NASS Surveys),Dining 70 % Shopping 58 % Go to Beach/River/Lake 44 % Visit Historical Sites 41%Culture -93 million travelers or 64 percent of the population (TIA),Outdoor Recre

7、ation (NSRE Survey 2000-01),1982-2000 Number% Increase 2000 Bird watching 236 71m Hiking 196 73m Backpacking 166 23m Snow-mobiling 108 67m Walking 91 179m,Outdoor Recreation (NSRE Survey 2000-01),1982-2000 Number% Increase 2000 Off-road driving 89 28m Primitive camping 82 32m Developed camping 76 53

8、m Downhill skiing 67 18m Swimming/riverlake/ocean 64 78m,Outdoor Recreation (NSRE Survey 2000-01),1982-2000 Number% Increase 2000 Motor boating 53 51 Cross-country skiing 51 8 Bicycling 49 84 Sightseeing 40 114 Picnicking 38 117 Horseback riding 36 22 Fishing 21 73 Hunting 13 24 Outdoor team sports

9、9 17 Sailing -.9 11,Tourist Characteristics,Adventure and experiences Shorter vacations Closer to home More family trips Packages Heritage and culture Returning to “roots” Food trendslocal, fresh, diet change Dining and Shopping,What Does This Data Tell Us!,Enjoy the landscapefarm, rural, nature Enj

10、oy water based activity Learn/Authentic/History/Culture Experiencesell the agricultural experience Hiking/Walking Shopping/Dining Family activity,Agritourism Challenges,Insurance State activities State laws passed Industry sources Marketing Partnerships Other entrepreneurs Tourism organizations Lack

11、 of knowledge/experience Join new organizations Local/State/National Organization,Local Leaders Roles,Forming partnerships w/tourism & business Workshops Field days Facilitate marketing groups/events Identify public needs/interests Consumer/institutions/public ag connection Markets Education of publ

12、ic Innovative leaders,Economic Impact,$936 reduction in taxes (each taxpayer)due to tourism (TIA-2002) HawaiiAgritourism Income- $32 million in 2003 Vermont Agritourism Income- $20 million in 2002 New YorkAgritourism Income- $211 million in 1999 Agritourism Entrepreneurs Employment examples,Agritour

13、ism Potential,Fastest tourism growth area Two-thirds of activity in fall Room for expansion rest of year Educationneed and role Anything goesplastic to natural Listen to your customers Remove blinders, think broadly, be different,Agritourism Enterprise Diversification,Agritourism Enterprises,Petting

14、 Farm/ Feeding,EducationHeritage,FairsFestivals Weddings,Mazes Corn/BaleTrees,HauntedHouse/Woods,PYO Pump kins,B&B Dining,Cattle Drives,Value-Added Products/Services,Unguided,Tours School/Seniors,Parties Pony/Hayrides/Food,Pig Races,Chuck Wagon Camping,Classes/Lessons,Road Signs,Media,Schools/Organi

15、zations,Festivals,Directories/Internet,Referrals,CVB Member,Marketing,Guided,Crafts/Food/Fudge/Bakery,Income Producing Opportunities,Fairs Festivals Events,Horses Petting Farm Goats,Wildlife Fee Hunting & Fishing,Dining CSA Institutions,Education Schools Tours Events,Farm Market Bakery Ice Cream Fud

16、ge,Farm Stays B&B Bed and Bale,Product Processing Cow/Goat Preserves,Income Producing Opportunities,Nature Hike/Bike Plants Birding Animals,Miniature Golf Theme Park,Heritage Machinery People Community,Arts & Crafts,Corn Maze Haunted Woods/House Bale Mtns,Specialty Products Organic Natural,Pick Your

17、 Own Produce/Fruits Flowers,Rent Cow Tree Flowers Garden,NRCS RESOURCE MATERIAL,Resource Manual Taking the First Step-Resource Evaluation Guide Four Information Sheets Three Technical Notes Directory of People Success Stories CD contains above plus funding sources/resources/business planning guide B

18、rochure www.nrcs.usda.gov/technical/RESS/altenterprise,Tips for Getting Started and Staying on Track,1. Assess Your Resources Get Informed Find Out What Other Entrepreneurs Are Doing Consult Potential Customers Research The Market For Your Products Network Get Help Develop A Business and Marketing Plan Create a Financial Plan Start Small, Learn From Your Experience, and Expand the Business,