E-Commerce- The Second WaveFifth Annual Edition Chapter .ppt
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1、E-Commerce: The Second Wave Fifth Annual Edition Chapter 1: Introduction to Electronic Commerce,E-Commerce: The Second Wave, Fifth Annual Edition,2,Objectives,In this chapter, you will learn about: What electronic commerce is and how it is poised for a second wave of growth and profitability Why bus
2、iness models have given way to revenue models and the analysis of business processes as key elements of electronic commerce initiatives,E-Commerce: The Second Wave, Fifth Annual Edition,3,Objectives,How economic forces have created a business environment that is fostering a rebirth of electronic com
3、merce How businesses use value chains to identify electronic commerce opportunities How businesses use SWOT analysis to analyze and evaluate business opportunities,E-Commerce: The Second Wave, Fifth Annual Edition,4,Objectives,Why electronic commerce is international by its very nature and what chal
4、lenges arise in doing global electronic commerce,E-Commerce: The Second Wave, Fifth Annual Edition,5,Electronic Commerce: The Second Wave,Electronic commerce (e-commerce) Businesses trading with other businesses and internal processes Electronic business (e-business) Term used interchangeably with e
5、-commerce The transformation of key business processes through the use of Internet technologies,E-Commerce: The Second Wave, Fifth Annual Edition,6,Categories of Electronic Commerce,Five general e-commerce categories Business-to-consumer Business-to-business Business processes Consumer-to-consumer B
6、usiness-to-government Supply management or procurement Departments devoted to negotiating purchase transactions with suppliers,E-Commerce: The Second Wave, Fifth Annual Edition,7,Elements of Electronic Commerce,E-Commerce: The Second Wave, Fifth Annual Edition,8,Categories of Electronic Commerce (Co
7、ntinued),Transaction An exchange of value Business processes The group of logical, related, and sequential activities and transactions in which businesses engage Telecommuting or telework Employee logs in to company computer through Internet instead of traveling to office,E-Commerce: The Second Wave
8、, Fifth Annual Edition,9,Electronic Commerce Categories,E-Commerce: The Second Wave, Fifth Annual Edition,10,The Development and Growth of Electronic Commerce,Electronic funds transfers (EFTs) Also called wire transfers Electronic transmissions of account exchange information over private communicat
9、ions networks Electronic data interchange (EDI) Transmitting computer-readable data in a standard format to another business,E-Commerce: The Second Wave, Fifth Annual Edition,11,The Development and Growth of Electronic Commerce (Continued),Trading partners Businesses that engage in EDI with each oth
10、er Value-added network (VAN) Independent firm Offers connection and transaction-forwarding services to buyers and sellers engaged in EDI,E-Commerce: The Second Wave, Fifth Annual Edition,12,Actual and Estimated Online Sales in B2C and B2B Categories,E-Commerce: The Second Wave, Fifth Annual Edition,
11、13,The Second Wave of Electronic Commerce,Defining characteristics of first wave Dominant influence of U.S. businesses Extensive use of the English language Low bandwidth data transmission technologies Unstructured use of e-mail Overreliance on advertising as a revenue source,E-Commerce: The Second
12、Wave, Fifth Annual Edition,14,The Second Wave of Electronic Commerce (Continued),As second wave begins Future of electronic commerce will be international in scope Language translation and handling currency conversion problem will need to be solved E-mail will be used as an integral part of marketin
13、g and customer contact strategies,E-Commerce: The Second Wave, Fifth Annual Edition,15,Business Models, Revenue Models, and Business Processes,Business model A set of processes that combine to yield a profit Revenue model Used to Identify customers Market to those customers Generate sales to those c
14、ustomers,E-Commerce: The Second Wave, Fifth Annual Edition,16,Focus on Specific Business Processes,Merchandising Combination of store design, layout, and product display knowledge Commodity item Hard to distinguish from the same products or services provided by other sellers Features have become sta
15、ndardized and well known,E-Commerce: The Second Wave, Fifth Annual Edition,17,Focus on Specific Business Processes (Continued),Shipping profile Collection of attributes that affect how easily a product can be packaged and delivered High value-to-weight ratio Can make overall shipping cost a small fr
16、action of the selling price,E-Commerce: The Second Wave, Fifth Annual Edition,18,Advantages of Electronic Commerce,Can increase sales and decrease costs If advertising done well on the Web Can get a firms promotional message out to potential customers in every country Using e-commerce sales support
17、and order-taking processes, a business can Reduce costs of handling sales inquiries Provide price quotes,E-Commerce: The Second Wave, Fifth Annual Edition,19,Advantages of Electronic Commerce (Continued),Increases purchasing opportunities for buyer Negotiating price and delivery terms is easier The
18、following cost less to issue and arrive securely and quickly Electronic payments of tax refunds Public retirement Welfare support,E-Commerce: The Second Wave, Fifth Annual Edition,20,Disadvantages of Electronic Commerce,Perishable grocery products are much harder to sell online Difficult to Calculat
19、e return-on-investment Integrate existing databases and transaction-processing software into software that enables e-commerce Cultural and legal obstacles also exist,E-Commerce: The Second Wave, Fifth Annual Edition,21,Economic Forces and Electronic Commerce,Economics Study of how people allocate sc
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