剑桥商务英语高级-148及答案解析.doc

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1、剑桥商务英语高级-148 及答案解析(总分：100.00，做题时间：90 分钟)一、BInnovation/B(总题数：0，分数：0.00)二、BReading/B(总题数：2，分数：39.00)The two words in each pair below are similar in meaning. Answer the questions to explain the difference between them.Which one uses a product or service and which one buys it?a customer buys a producta

2、consumer uses a product.（分数：18.00）(1).Which one is general and which is specific? competition _ competitor _（分数：3.00）填空项 1:_(2).Which one means to make something different and which means to make a contribution? to differentiate _ to make a difference _（分数：3.00）填空项 1:_(3).Which one emphasises saving

3、 time and money and which one emphasises results? effectiveness _ efficiency _（分数：3.00）填空项 1:_(4).Which means to reach the same level and which means to stay at the same level? catch up with _ keep up with _（分数：3.00）填空项 1:_(5).Which means to keep hold of and which means to keep up? to sustain _ to r

4、etain _（分数：3.00）填空项 1:_(6).Both give you rights, but which one is like a copyright? a patent _ a licence _（分数：3.00）填空项 1:_Complete each sentence by writing the verb in brackets as a noun or adjective.The challenge is to develop an atmosphere that brings out employees creativity. (create)（分数：21.00）(1

5、).Its a very _ product. (innovate)（分数：3.00）填空项 1:_(2).There are leaders and _ in the industry. (follow)（分数：3.00）填空项 1:_(3).Business _ is only possible with innovation. (grow)（分数：3.00）填空项 1:_(4).Big _ on research and development does not always produce big results. (spend)（分数：3.00）填空项 1:_(5).Some goo

6、d innovations have also been commercial _. (fail)（分数：3.00）填空项 1:_(6).Competition is the _ of innovation. (drive)（分数：3.00）填空项 1:_(7).The idea is not only to win new customers but to retain _ ones. (exist)（分数：3.00）填空项 1:_三、BNegotiating/B(总题数：0，分数：0.00)四、BReading/B(总题数：3，分数：40.00)Read the article and d

7、ecide whether the following statements are true (T) or false (F) according to the author. If the information is not given in the article write D doesnt say.In a negotiation, the two parties usually have two concerns. One is about the substance of the negotiation and one is about the nature of the re

8、lationship between the negotiating parties.When a high degree of concern is expressed for the substance of the negotiation and a low degree of concern is expressed for the relationship of the parties, a Defeat behaviour pattern is produced. This pattern is characterised by win-lose corn petition, pr

9、essure, intimidation, adversaria relationships and the negotiator attempting to get as much as possible for him/her. Defeating the other party at any cost becomes the negotiators goal.Interestingly, research shows that males favour the Defeat approach more than females. A testosterone-induced negoti

10、ating style perhaps?When the focus is building a compatible relationship in the hope that the negotiation will be successful, an Accommodate behaviour pattern is produced. This pattern is characterised by efforts to promote harmony, avoidance of substantive differences, yielding to pressure to prese

11、rve the relationship and placing interpersonal relationships above the fairness of the outcome.（分数：10.00）(1).Women prefer a win-win approach to negotiation. _（分数：2.00）填空项 1:_(2).A win-lose situation occurs when the emphasis is on the content not the relationship. _（分数：2.00）填空项 1:_(3).The win-lose ap

12、proach is more likely to be adopted by men than women. _（分数：2.00）填空项 1:_(4).Negotiators who focus on building a relationship are looking primarily for a fair result. _（分数：2.00）填空项 1:_(5).Some people will make concessions just to keep on good terms. _（分数：2.00）填空项 1:_Complete the dialogue using phrase

13、s A-I.A would that be acceptableB would you be willing toC in principleD our position is thisE thats out of the questionF what did you have in mindG Could we meet you half-wayH in returnA Thanks for agreeing to meet me.B Its a pleasure. So, tell me what you are looking for.A U U 6 /U /U. We have a g

14、reat product, but no expertise in bringing products to market.B And if I agree to help you with the marketing.?A U U 7 /U /U, we can offer a percentage of profits.B I see. I would also need a fee for my time; not necessarily the full rate, but something.A OK, but U U 8 /U /Udefer payment for six mon

15、ths?B No, I couldnt really do that.A U U 9 /U /U? A quarter up front, a quarter after three months and the balance after six months.B Id have to think about that.A But, U U 10 /U /U, you would consider it?B Yes, Im sure we can find some middle ground. As to the percentage, what are you offering?A Fi

16、ve percent. U U 11 /U /U?B Thats a lot less than I imagined.A Oh. U U 12 /U /U?B More like 25%.A Im sorry. U U 13 /U /U.（分数：16.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_Match each expression with its definition.（分数：14.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_五、BReading an

17、d Lis(总题数：0，分数：0.00)六、BPART ONE/B(总题数：1，分数：21.00)The approach to Part Three of the Reading Test and the Listening Test is similar: look or listen for key words to direct you to the relevant part of the passage and then choose an answer which is a paraphrase of what is said in the text.PARTTHREERead

18、the article about innovation in the car industry and answer the questions.For each question (1-6), choose the best answer (A, B, C or D).Bosch warns on innovation risk-aversionEuropes car industry is endangering its main selling point by being reluctant to commit money early enough to new technologi

19、cal innovations, according to the head of the worlds largest parts supplier. Bernd Bohr, head of Bosch Auto, the privately-held German group that had $36bn in automotive sales last year, told the Financial Times that suppliers were having to accept more and more of the financial risk for developing

20、new products. The risk for suppliers is higher and the payback time is longer, Mr Bohr said. This could lead to a danger that innovations such as ABS brakes and ESP stability control systems may not be developed in the future. There is a danger that the European car industry loses speed on technolog

21、y, and this is the selling point of the industry . His outspoken comments underline the depth of feeling at the German group, because Bosch is known for being extremely careful in its public statements.Franz Fehrenbach, Boschs chief executive, told the FT last year that if it was a company listed on

22、 the stock market, it may not have accepted the initial high losses when developing diesel pumpswhich went on to become one of the most successful products in the companys 131-year history. Mr Bohr said that developing a product these days took an average of about eight years from developing the ini

23、tial platform to selling the product. Bosch, which invests about 10% of its revenues in research and development, could afford to take a more long-term approach than many suppliers, but Mr Bohr was clear that it had its limits and car-makers needed to be more proactive. He said two possible solution

24、s were to introduce new innovationswhich recently include parking-assistance systemsthrough a whole fleet of cars rather than just in the highest-priced vehicles. Also, suppliers and manufacturers should decide on standards for new technologies much earlier to avoid costly competition.Mr Bohr said B

25、osch was expecting a better year than the difficult 2006, with some growth in Europe, a decline in the US and booming business in India and China. Although Bosch is facing difficulties from low-cost competitors in some areas such as starters, generators and basic brakes, it also benefits from having

26、 a large local presence in China and India.（分数：21.00）(1).The author implies that the car industrys main selling point is A. technological innovations. B. new safety features. C. greater fuel economy. D. quality of its supplier partners.（分数：3.50）A.B.C.D.(2).The problem for suppliers funding innovatio

27、n is that A. there is no guarantee of success. B. technology moves too quickly. C. the return on investment is very slow. D. the competition is too great.（分数：3.50）A.B.C.D.(3).The public statement from Bosch was unusual because A. it implied criticism of other German carmakers. B. it was more extreme

28、 than was expected. C. they dont usually announce their views so strongly. D. it went deeper into the problem than is normal.（分数：3.50）A.B.C.D.(4).Not being listed on the Stock exchange means that Bosch A. finds it difficult to raise funds for development. B. can more easily take risks with its inves

29、tments. C. can invest about 10% of its revenue in R make a difference is to make a contribution or have a noticeable effect）解析：(3).Which one emphasises saving time and money and which one emphasises results? effectiveness _ efficiency _（分数：3.00）填空项 1:_ （正确答案：Efficiency is to do with saving time, mon

30、ey and effort; effectiveness is getting results.）解析：(4).Which means to reach the same level and which means to stay at the same level? catch up with _ keep up with _（分数：3.00）填空项 1:_ （正确答案：When you are behind you have to catch up (reach the same level), then you have to keep up (=stay at the same lev

31、el); finally, you get ahead of the competition.）解析：(5).Which means to keep hold of and which means to keep up? to sustain _ to retain _（分数：3.00）填空项 1:_ （正确答案：You try to retain good employees (=keep hold of); you try to sustain an advantage (=keep up).）解析：(6).Both give you rights, but which one is li

32、ke a copyright? a patent _ a licence _（分数：3.00）填空项 1:_ （正确答案：A patent gives the copyright or intellectual ownership of an idea; a licence is a permission to do or sell something.）解析：Complete each sentence by writing the verb in brackets as a noun or adjective.The challenge is to develop an atmospher

33、e that brings out employees creativity. (create)（分数：21.00）(1).Its a very _ product. (innovate)（分数：3.00）填空项 1:_ （正确答案：innovative）解析：(2).There are leaders and _ in the industry. (follow)（分数：3.00）填空项 1:_ （正确答案：followers）解析：(3).Business _ is only possible with innovation. (grow)（分数：3.00）填空项 1:_ （正确答案：gr

34、owth）解析：(4).Big _ on research and development does not always produce big results. (spend)（分数：3.00）填空项 1:_ （正确答案：spending）解析：(5).Some good innovations have also been commercial _. (fail)（分数：3.00）填空项 1:_ （正确答案：failures）解析：(6).Competition is the _ of innovation. (drive)（分数：3.00）填空项 1:_ （正确答案：driver）解析

35、：(7).The idea is not only to win new customers but to retain _ ones. (exist)（分数：3.00）填空项 1:_ （正确答案：existing）解析：三、BNegotiating/B(总题数：0，分数：0.00)四、BReading/B(总题数：3，分数：40.00)Read the article and decide whether the following statements are true (T) or false (F) according to the author. If the information

36、 is not given in the article write D doesnt say.In a negotiation, the two parties usually have two concerns. One is about the substance of the negotiation and one is about the nature of the relationship between the negotiating parties.When a high degree of concern is expressed for the substance of t

37、he negotiation and a low degree of concern is expressed for the relationship of the parties, a Defeat behaviour pattern is produced. This pattern is characterised by win-lose corn petition, pressure, intimidation, adversaria relationships and the negotiator attempting to get as much as possible for

38、him/her. Defeating the other party at any cost becomes the negotiators goal.Interestingly, research shows that males favour the Defeat approach more than females. A testosterone-induced negotiating style perhaps?When the focus is building a compatible relationship in the hope that the negotiation wi

39、ll be successful, an Accommodate behaviour pattern is produced. This pattern is characterised by efforts to promote harmony, avoidance of substantive differences, yielding to pressure to preserve the relationship and placing interpersonal relationships above the fairness of the outcome.（分数：10.00）(1)

40、.Women prefer a win-win approach to negotiation. _（分数：2.00）填空项 1:_ （正确答案：Doesnt say: it does say that fewer women than men like the win-lose approach.）解析：(2).A win-lose situation occurs when the emphasis is on the content not the relationship. _（分数：2.00）填空项 1:_ （正确答案：T）解析：.when a high degree of conc

41、ern is expressed for the substance.(3).The win-lose approach is more likely to be adopted by men than women. _（分数：2.00）填空项 1:_ （正确答案：T）解析：(4).Negotiators who focus on building a relationship are looking primarily for a fair result. _（分数：2.00）填空项 1:_ （正确答案：F）解析：.they place. relationships above the fa

42、irness of the outcome.(5).Some people will make concessions just to keep on good terms. _（分数：2.00）填空项 1:_ （正确答案：T）解析：.yielding to pressure to preserve the relationship.Complete the dialogue using phrases A-I.A would that be acceptableB would you be willing toC in principleD our position is thisE tha

43、ts out of the questionF what did you have in mindG Could we meet you half-wayH in returnA Thanks for agreeing to meet me.B Its a pleasure. So, tell me what you are looking for.A U U 6 /U /U. We have a great product, but no expertise in bringing products to market.B And if I agree to help you with th

44、e marketing.?A U U 7 /U /U, we can offer a percentage of profits.B I see. I would also need a fee for my time; not necessarily the full rate, but something.A OK, but U U 8 /U /Udefer payment for six months?B No, I couldnt really do that.A U U 9 /U /U? A quarter up front, a quarter after three months

45、 and the balance after six months.B Id have to think about that.A But, U U 10 /U /U, you would consider it?B Yes, Im sure we can find some middle ground. As to the percentage, what are you offering?A Five percent. U U 11 /U /U?B Thats a lot less than I imagined.A Oh. U U 12 /U /U?B More like 25%.A Im sorry. U U 13 /U /U.（分数：16.00）填空项 1:_