剑桥商务英语中级-148及答案解析.doc

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1、剑桥商务英语中级-148 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：7.00)AManagement TraineesFor this exciting position in the leisure industry we are seeking management trainees to develop excel-lent buying skills. Possibly a new graduate, the successful applicant may have experienc

2、e with a big national retailer, but must certainly possess excellent negotiation and communication skills.BMarketing ExecutiveThis important position has recently been created by one of the countrys leading clothes manufactruers. It is an outstanding opportunity for a graduate with two years experie

3、nce in design or magazine publishing. The successful candidate will be given responsibility for a major, recently launched brand. It would be an advantage to have experience of promotional activities. Excellent fringe benefits on offer.CProduct ManagerThis company has at present about 30% of the mar

4、ket and a turnover of more than 500 million. The person appointed will have responsibility for a long-established product which is a household name. Experience in the insurance market is necessary and a background in accountancy would be helpful.DGroup product ManagerThis is a rare opportunity to wo

5、rk at a senior level for a market leader in the food industry, located in the north of the country. The person appointed will report directly to the Marketing Director and take full responsibility for a turnover in excess of 80 million and a team of three managers. Applicants need to have a minimum

6、of five years experience in product management. A market research qualification would be an advantage.（分数：7.00）(1).To get this job it is not necessary to have work experience.（分数：1.00）填空项 1:_(2).Such a high-ranking position does not come up very often.（分数：1.00）填空项 1:_(3).Experience in advertising wo

7、uld be helpful in this job.（分数：1.00）填空项 1:_(4).This job would probably suit somebody who has worked in the purchasing department of a large chain of stories.（分数：1.00）填空项 1:_(5).Three years experience would not be enough for this job.（分数：1.00）填空项 1:_(6).For this job it would be useful if you have stu

8、died how to carry out surveys into consumer attitudes.（分数：1.00）填空项 1:_(7).In this job you would take charge of a product which has been on the market for many years.（分数：1.00）填空项 1:_三、PART TWO(总题数：1，分数：5.00)Foreign Exchange TradingWithout foreign exchange trading, international trade itself could not

9、 exist. In former times trade was based on barteringgoods were exchanged for other goods. The introduction of precious metals (i.e., gold and silver) to pay for goods can be considered the forerunner of the foreign exchange market. The Greeks and Romans commonly used gold as a medium of exchange. Mo

10、st world trade continued to be based on gold until the nineteenth century. But then industrialization in Western Europe and the United States had boosted world trade to such an extent that gold reserver were no longer adequate to meet the requirements. Governments introduced a par value of their res

11、pective local currencies in gold. Thus, the currencies were related to one another through a system called the gold standard. The gold standard system determined the value of all currencies based on gold (8) The system worked well until World War I, when trade was interrupted. After the war, currenc

12、ies fluctuated widely in terms of gold and, thus, in relation to each other. The value of currencies was meant to be regulated by supply and demand (the market mechanism), but speculators often interfered with this mechanism. So in an effort to create more stable exchange markets, some countries, no

13、tably the United States, England, and France, returned to the gold standard (9) By 1971 it was the only country whose currency remained convertible into gold, and se, by declaring the dollar inconvertible, the gold standard was finally abolished.In 1944 toward the end of World War , the Western indu

14、strialized nations realized that foreign trade would be necessary to quickly and effectively heal the wounds of war. To create a calm and stable foreign exchange market, the United States government called for a conference in the summer of 1944. It was held in Bretton Woods, New Hampshire (10) The B

15、retton Woods Agreement stipulated that all member countries would express the value of their currencies in gold. However, only the United States dollar was convertible into gold, at the price of 35 an ounce.Central banks of the member countries were required to intervene in the foreign exchange mark

16、ets to keep the value of their currencies within 1 percent of the par value. This intervention was achieved by buying or selling foreign exchange or gold. A given currency could, therefore, never rise above nor fall below fixed points, which are called intervention points. These are the prices beyon

17、d which the central bank intervenes (11) The system of fixed early 1970s. At that time a number of countries devalued their currencies. This meant that their currencies were now worth less in terms of gold. England in 1967, France in 1969, and the United States in 1971 and 1973, devalued their curre

18、ncies, This caused an almost unprecedented turbulence in the foreign exchange markets. In addition, countries such as West Germany and Holland revalued their currencies (increased the par value of their currencies in terms of gold). Intervention by central banks became very costly. Foreign currency

19、and gold reserves were drained (12) A This meant the values of different currencies could be compared in terms of one another.B At this conference, both the International MONETARY Fund (IMF) and the International Bank for Reconstruction and Development were established.C The Greeks and Romans common

20、ly used gold as a medium of exchange.D It is not surprising, then, that the world saw a return to such payment.E Except for a brief period in the early 1930s, the United States stayed on the gold standard.F Countries had to buy their own currency with gold and foreign exchange in order to keep its v

21、alue above the minimum intervention point, as agreed a Bretton Woods.G This is called the system of fixed exchange rates.（分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、PART THREE(总题数：1，分数：6.00)Department Store MagicFor most of the 20th century Smithsons was one of Britains most successful department

22、stores, but by the mid-1990s, it had become dull. Still profitable, thanks largely to a series of successful advertising campaigns, but decidedly boring. The famous were careful not to be seen there, and its sales staff didnt seem to have changed since the store opened in 1908. Worst of all, its cus

23、tomers were buying fewer and fewer of its own brand products, the major part of its business, and showing a preference for more fashionable brands.But now all the has changed, thanks to Rowena Baker, who became Smithsons first woman Chief Executive three years ago. Since then, while most major retai

24、lers in Britain have been losing money, Smithsons profits have been rising steadily. When Baker started, a lot of improvements had just been make to the building, without having any effect on sales, and she took the bold decision to invite one of Europes most exciting interior designers to develop t

25、he fashion area, the heart of the store. This very quickly led to rising sales, even before the goods on display were changed. And as sales grew, so did profits.Baker had ambitious plans for the store from the start, Were playing a big game, to prove were up there with the leaders in our sector, and

26、 we have to make sure people get that message. Smithsons had fallen behind the competition. It provide a traditional service targeted at middle-aged, middle-income customers, whod been shopping there for years, and the customer base was gradually contracting. Our idea is to sell such an exciting var

27、iety of goods that everyone will want to come in, whether they plan to spend a little or a lot. Bakers vision for the store is clear, but achieving it is far from simple. At first, many employees resisted her improvements because they just wouldnt be persuaded that there was anything wrong with the

28、way theyd always done things, even if they accepted that the store had to overtake its competitors. It took many long meetings, involving the entire workforce, to win their support. It helped when they realised that Baker was a very different kind of manager from the ones they had known.Bakers staff

29、 policies contained more surprises. The uniform that had hardly changed since day one has now disappeared. Moreover, teenagers now get young shop assistants, and staff in the sports departments are themselves sports fans in trainers. As Baker explains, How can you see jeans if youre wearing a black

30、suit? Smithsons has a new identity, and this needs to be made clear to the customers. Shes also given every sales assistant responsibility for ensuring customer satisfaction, even if it means occasionally breaking company rules in the hope company profits.Rowena Baker is proving successful, but the

31、Citys big investors havent been persuaded. According to retail analyst, John Matthews, Money had already been invested in refurbishment of the store and in fact that led to the boost in sales. She took the credit, but hadnt done anything to achieve it. And in my view the companys shareholders are no

32、t convinced. The fact is that unless she opens several more stores pretty soon, Smithsons profits will start to fall because turnover at the existing store will inevitably start to decline.（分数：6.00）(1).According to the writer, in the mid-1990s Smithsons department store（分数：1.00）A.was making a loss.B

33、.had a problem keeping staff.C.was unhappy with its advertising agency.D.mostly sold goods under the Smithsons name.(2).According to the writer, Smithsons profits started rising three years ago because of（分数：1.00）A.an improvement in the retailing sector.B.the previous work done on the store.C.Rowena

34、 Bakers choice of designer.D.a change in the products on sale.(3).According to Rowena Baker, one problem which Smithsons faced when she joined was that（分数：1.00）A.the number of people using the store was falling slowly.B.its competitors offered a more specialised range of products.C.the stores prices

35、 were set at the wrong level.D.customers were unhappy with the service provided.(4).According to the writer, many staff opposed Bakers plans because（分数：1.00）A.they were unwilling to change their way of working.B.they disagreed with her goals for the store.C.they felt they were not consulted enough a

36、bout the changes.D.they were unhappy with her style of management.(5).Baker has changed staff policies because she believes that.（分数：1.00）A.the corporate image can be improved through staff uniforms.B.the previous rules were not fair to customers.C.customers should be able to identify with the staff

37、 serving them.D.employees should share in company profits.(6).What problem does John Matthews think Smithsons is facing?（分数：1.00）A.More money needs to be invested in the present store.B.The companys profits will only continue to rise if it expands.C.The refurbishment of the store is proving unpopula

38、r with customers.D.Smithsons shareholders expect a quick return on their investments.五、PART FOUR(总题数：1，分数：15.00)Catching out the Dishonest CandidateMost personnel managers agree that job interviews are one of the least objective recruitment methods. But the advantages of testing are not going to cha

39、nge the attraction of the interview to employers. The appeal of the interview has everything to do with the (19) factor. Most people believe they are a (20) judge of character and trust their instinctive feelings. We might use some kind of test to aid the (21) process, but we usually pick a candidat

40、e who interviews will, has good (22) and an impressive work record.But (23) the candidate lies or is less than completely honest This can be a serious problem for employers, (24) Alan Conrad, Chief Executive at Optimus Recruitment. The most difficult liars to find out those who (25) half-truths rath

41、er than complete lies. Research (26) that up to 75 per cent of curriculum vitaes are deliberately inaccurate. The most common practice is (27) Interviewers should therefore concentrate on areas of (28) such as gaps between periods of employment and job (29) that seem strange. Focusing on these areas

42、 will force candidates to tell the truth or become increasingly (30) This is usually when people signal their (31) by their body language. Sweat on the upper lip, false smiles and nervous hand movements all (32) discomfort.Conrad does not suggest an aggressive police-style interview technique, but i

43、nsists that (33) inspection of a curriculum vitae is absolutely essential. Only by asking the right questions can you confirm the suitability of the candidate or put pressure on those who are being less than completely honest.（分数：15.00）A.emotionB.feelingC.humanD.personA.reasonableB.sensibleC.substan

44、tialD.normalA.choiceB.selectionC.identificationD.discoveryA.examinationsB.papersC.notesD.qualificationsA.pretendB.thinkC.supposeD.fantasizeA.revealsB.admitsC.exaggeratesD.explainsA.sayB.tellC.informD.talkA.showsB.predictsC.calculatesD.reckonsA.ignoranceB.forgetfulnessC.omissionD.carelessnessA.erroB.

45、incorrectnessC.uncertaintyD.indecisionA.descriptionsB.advertisementsC.interpretationsD.routinesA.untrueB.illegalC.dishonestD.criminalA.annoyanceB.angerC.anxietyD.disappointmentA.indicateB.proveC.presentD.pictureA.immediateB.tightC.nearD.close六、PART FIVE(总题数：1，分数：12.00)Customer care0 Apart from ensur

46、ing that an efficient electricity supply for our00 customers, Nat Electric provides an invaluable service in other areas34 as wee. While our Customer Helpline(charged a local rates)is the35 first point of contact with when you want to make an enquiry and36 we receive a huge number of calls from cust

47、omers-on37 average, there are 50 000 calls a one week. Available 24 hours38 a day, seven days a week, 365 days a year, our Helpline on advisors39 aim at to answer 95 per cent of all calls within 15 seconds. There40 are more than 200 advisors, working in around the dock to41 provide for this service,

48、 backed by a further 80 support staff42 who do handle any necessary paperwork. Although our target43 is to reply to letters within 10 working days, Nat Electric regularly responds with in three to four44 days, and we are especially proud of the standards45 achieved by our customer relations team.（分数：12.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_七、WRITING(总题数：2，分数：10.00)1.PART ONEYou