剑桥商务英语初级-84及答案解析.doc

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1、剑桥商务英语初级-84 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：5，分数：5.00)1.Meeting HallMulti-language instant translation system, 4th floor A. Translation is done at the same time. B. Speeches will be translated later. C. You will get translated version right away.（分数：1.00）A.B.C.2.Pre

2、ss a third button so that the alarm is set. A. To set the alarm, you need to press the button three times. B. There are three buttons needed to set the alarm. C. After pressing a third button, you finish setting the alarm.（分数：1.00）A.B.C.3.Boarding times: 30 minutes before departure time for domestic

3、 and 1 hour for international flights. A. You must get to the airport earlier if you are about to go abroad. B. It takes thirty minutes to check in for domestic flights. C. More time is requested for international flights before taking of（分数：1.00）A.B.C.4.If any problem occurs, contact your nearest S

4、orry dealer.Whenever something goes wrong, _. A. call the local maintenance engineer B. contact the seller closest to you C. repair it yourself（分数：1.00）A.B.C.5.Send $ 30 for catalog. Refundable against purchase. A. $30 will be returned if you buy the product. B. Customers should pay $ 30 for the cat

5、alog. C. The money can not be taken back.（分数：1.00）A.B.C.三、PART TWO(总题数：1，分数：5.00)In this Months Magazine A. Mergers and acquisitions B. Making stores more attractive C. Recent moves to senior positions D. Comparing potential suppliers E. The latest developments in information technology F. How to im

6、prove productivity G. CVthis months profile= a top financial manager H. Transferring central control of your business（分数：5.00）(1).The Chief Executive of a newly merged manufacturing company wishes to read about ideas for raising output without increasing costs.（分数：1.00）填空项 1:_(2).A retail chains sen

7、ior management want to find out about relocating managerial authority and responsibility to lower levels in the organization.（分数：1.00）填空项 1:_(3).A recently appointed Purchasing Officer needs to learn what to look for when deciding which firms to buy goods from.（分数：1.00）填空项 1:_(4).A chain that sells

8、computer games would like ideas for improving the design and layout of its outlets.（分数：1.00）填空项 1:_(5).The new Chief Executive of a major electronics manufacturer wants to see if his appointment is mentioned in the magazine.（分数：1.00）填空项 1:_四、PART THREE(总题数：1，分数：5.00)（分数：5.00）(1).There was no change

9、until the end of the period, when computer sales rose sharply.（分数：1.00）填空项 1:_(2).At first computer sales rose sharply, but then fell gradually for the rest of the period.（分数：1.00）填空项 1:_(3).Computer sales showed a dramatic increase for most of the period but dropped slightly towards the end.（分数：1.0

10、0）填空项 1:_(4).Computer sales fell during February but rose again in March to exceed the January sales.（分数：1.00）填空项 1:_(5).Computer sales rose steadily throughout the period.（分数：1.00）填空项 1:_五、PART FOUR(总题数：1，分数：7.00)Mr. R. CliffHomemakers Ltd. 54-59 RiversideCardiff CF 11JWSeptember 27, 2003Dear Mr Cl

11、iff,With reference to our meeting on September 23, I am pleased to tell you that the credit for $8,000 which you have requested has been approved.I know we discussed an overdraft, but I think it would be better if the credit were given in the form of a loan at the current rate of interest which is 1

12、5 percent, and which will be calculated on half-yearly balances.The loan must be repaid by June 2004 and we will hold the 2,000 IBM ordinary shares and $3,000 local government bonds you pledged as security. We agree that the other $3,000 was to be guaranteed by Mr. Y. Morgan, your business associate

13、, and I would appreciate it if you could ask him to sign the enclosed guarantors form, and if you would sign the attached agreement.The money will be credited to your current account and available from September 30th subject to your returning both forms by that time.I wish you luck with the expansio

14、n of your business and look forward to hearing from you very soon.Yours sincerelyEvansManagerEncls.（分数：7.00）(1).The letter is written for Mr. Cliff.（分数：1.00）A.RightB.WrongC.Doesnt say(2).Mr. Evans had met Mr. Cliff before he wrote the letter.（分数：1.00）A.RightB.WrongC.Doesnt say(3).Mr. Cliff was devel

15、oping his business.（分数：1.00）A.RightB.WrongC.Doesnt say(4).Mr. Y. Morgan is Mr. Evanss business partner.（分数：1.00）A.RightB.WrongC.Doesnt say(5).The money that is to be lent is requested to be returned by June 2004.（分数：1.00）A.RightB.WrongC.Doesnt say(6).Mr. Cliff is going to fill in the forms.（分数：1.00）

16、A.RightB.WrongC.Doesnt say(7).Mr. Evans wants Mr. Cliff to sign the agreement.（分数：1.00）A.RightB.WrongC.Doesnt say六、PART FIVE(总题数：1，分数：6.00)A Recipe for SuccessNot many companies can boast of having been in business for more than three and a half centuries. Yuzaburo Mogi, president and CEO of Kikkoma

17、n Corp. the worlds leading manufacture of soy sauce is well aware however that the company cant rest on its laurels if its to successfully meet the challenge posed by its thousands of competitors globally. But Mogi the first Japanese person to ever become an MBA from the Columbia Business School in

18、1961 loves a challenge.He learned American management methods through his studies at Columbia, as well as practical marketing know-how thanks to his experience as a product demonstrator, serving soy sauce in supermarkets and at international trade fairs during his summer breaks from his studies at C

19、olumbia, which has been a source of inspiration for him through the years. In 1957, the company established Kikkoman International, Inc. in San Francisco in order to launch full-scale sales and marketing activities in the US. Test kitchens were built and home economists were recruited to come up wit

20、h recipes for American style dishes using soy sauce. The recipes were introduced in newspaper articles, on tiny recipe books.Kikkomans strategy of building a global company that acts locally has contributed greatly to its growth. Kikkoman hires local people to operate its plants outside Japan, and d

21、evelops marketing campaigns that appeal to consumers in overseas markets.The goal is to have consumers identify Kikkomans products as the leading locally made products in its field. “We have seen our soy sauce becoming more and more a part of the American lifestyle,“ Mogi says. Kikkoman has captured

22、 56% of the US market, double that of its nearest competitor, and the company has the top share of the world market.Kikkoman is also a leader when it comes to quality. Its soy sauce is naturally brewed, unlike many of its rival products, which are chemically produced. Kikkomans commitment to high qu

23、ality has made it an unparalleled brand in recent decades, as consumers in the US and other countries have become more health-conscious and aware of the importance of truly natural food.“That is why our soy sauce has established itself as all-purpose seasoning, a dependable ingredient, in kitchens a

24、round the globe,“ Mogi says.（分数：6.00）(1).What has Mogi understood?（分数：1.00）A.A company should be more competitive.B.Successes in the past do not secure success in the future.C.Studying MBA can help a person be successful.(2).Mogi got his practical marketing skills _.（分数：1.00）A.through his MBA course

25、s at Columbia Business SchoolB.as a salesperson at trade fairsC.from his part-time jobs on vacations(3).What is the main purpose of setting up a company in San Francisco?（分数：1.00）A.To obtain market share in the USA.B.To create recipes fit for the American people.C.To sell soy sauce all around the US

26、(4).The company developed rapidly because _.（分数：1.00）A.it was able to adapt to local marketplaceB.its marketing strategy was globalC.its products satisfied customers(5).What does Mogi say about his product in the USA?（分数：1.00）A.The product has conquered America.B.It was unique and popular.C.It has b

27、een influencing the American way of livin(6).What can we conclude about Kikkoman?（分数：1.00）A.The company has made more profit in the USA than in Japan.B.Its leader is far-sighted and enterprising.C.It has planned to move to the US七、PART SIX(总题数：1，分数：12.00)Thomas Alva Edison lit up the world with his

28、invention of the electric (29) Without him, the world might still be a (30) place. However, the electric light was not his only invention. He also (31) the phonograph, the motion picture camera, and over 1,200 other things. About every two weeks he created something (32) Thomas A. Edison was (33) in

29、 Milan, Ohio, on February 11, 1847. Surprisingly, he attended school for only two months. His mother, a former teacher, (34) him a few things, but Thomas (35) mostly self-educated. His natural curiosity led him (36) start experimenting at a young (37) with electrical and mechanical things at home.Wh

30、en he was 12 years old; he got his first job. He (38) a newsboy on a train that ran between Port Huron and Detroit. He set (39) a laboratory in a baggage car of the train so that he could continue his experiments in his spare (40) .（分数：12.00）A.lightningB.lightC.cameraA.darkB.brightC.blindA.boughtB.f

31、oundC.inventedA.newB.oldC.redA.birthB.bornC.existedA.teachingB.teachesC.taughtA.wasB.wereC.areA.inB.toC.onA.yearB.ageC.personA.becameB.becomesC.changedA.downB.outC.upA.timeB.tireC.parts八、PART SEVEN(总题数：1，分数：5.00)MEMOTo: Bill StuartFrom: Kate GrantDate: October 17This is part of the information you n

32、eed about the Global MA Research Center. Ill send you more about it this afternoon.The Global M A Research Center was established jointly by the Institute of World Economics Politics at the Chinese Academy of Social Science (OASS), the China Europe International Business School (CEIBS) and China MA

33、Network in November 2001. It is a non-profit professional research institution specializing in domestic and international MA analysis and research.The Center researches global MA trends and helps domestic enterprises meet the WTO challenge. It provides authoritative research reports and strategic gu

34、idance to the Chinese Government and SOEs. The Center also provides a platform for the Chinese academic community to discuss and promote new ideas./r/n /r/n /r/n GLOBAL M A RESEARCH CENTER/r/n MA probably means:/r/n Merger Acquisition/r/n /r/n /r/n The number of the organizations that establishedthe

35、 Center jointly./r/n 41. _/r/n /r/n /r/n /r/n The Center specializes in:/r/n 42. domestic and _ MA _ and_/r/n /r/n /r/n /r/n The Center aims at helping the enterprises athome to:/r/n 43. _ /r/n /r/n The Center provides strategic guidance to:/r/n the Chinese 44. _ and SOEs/r/n /r/n The Center was set

36、 up in the year of:/r/n 45. _（分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_九、WRITING(总题数：0，分数：0.00)十、PART ONE(总题数：1，分数：5.00)6.Read the part of a letter below from John Biggs, who is the president of a business club.As president of the Clifton Business Club, I would like to invite you to speak at our a

37、nnual dinner on 5th July. The dinner, which starts at 7:30 p. m., will be held at the Mayflower Restoration, Clifton.I hope that you are able to accept the invitation and would be grateful if you could give me the subject of your talk, so that I can include it on the invitations to our members.I loo

38、k forward to receiving your reply as soon as possible.Write a letter to Mr. Biggs. accepting the invitation telling him the subject of your talk asking how long the talk should be enquiring whether accommodation will be arranged for you.Write 3040 words.Write on your Answer Sheet. Do not write in ca

39、pital letters.Do not include postal addresses.（分数：5.00）_十一、PART TWO(总题数：1，分数：5.00)7.22nd September 2000Mrs SampsonPacific Trading CompanyDear Mrs SampsonThank you for your telephone call today. I can reserve one of our private function rooms for you on 15th November. Please confirm this reservation

40、in writing within seven days. I also need to know the size of your group. Our largest room is for fifty people.Yours sincerelyDavid BushManagerWrite a reply to Mr. Bush:confirming the booking;saying how many people will be in the group;asking for a copy of the menus;telling him you will provide your

41、 own music.Write 6080 words.You can write here, but you must copy what you have written onto your Answer Sheet.Dear Mr. Bush,（分数：5.00）_十二、LISTENING(总题数：0，分数：0.00)十三、PART ONE(总题数：2，分数：8.00)(1).On which floor is the Personnel Department located?（分数：1.00）A.The second floor.B.The third floor.C.The fourt

42、h floor.(2).Where should the man be on Wednesday?（分数：1.00）A.At a conference.B.At the warehouse.C.At the offic(3).Which hotel is the woman staying?（分数：1.00）A.Capital Hotel.B.Pamela Hotel.C.Comfort Hotel.(4).Which graph shows the house prices last year?*（分数：1.00）A.B.C.(5).How many tables did the man o

43、rder?（分数：1.00）A.70.B.72.C.68.(1).Where will the flight to Boston leave from?（分数：1.00）A.Gate 32.B.Gate 34.C.Gate 30.(2).How long is the warranty of the computer?（分数：1.00）A.2 months.B.1 year.C.2 years.(3).When will the red bikes sent?（分数：1.00）A.14th July.B.16th July.C.18th July.十四、PART TWO(总题数：1，分数：7.

44、00)Phone MessageCompany: Expo PackagingGoods: 9. _Order number: 10. _Quantity: 11. _Delivery date: 12. _, 13. _Time: 14. _Message taken by: 15. _Date: 6th JanuaryTime: 9:45（分数：7.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_十五、PART THREE(总题数：1，分数：7.00)CULTURAL STUDY TOURSLocation:Head office :

45、 GlasgowGlasgow Branch office: EdinburghCompany structure:Status: 16. _ liability companyNumber of directors: 17. _Responsibilities:Alan: 18. _Peter: 19. _Number of staff: 20. _ tour leaders21. _ staffAdministrative staffs responsibilities: 22. _（分数：7.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项

46、 1:_十六、PART FOUR(总题数：1，分数：8.00)(1).The new office block occupies _.（分数：1.00）A.50 square metersB.5,000 square metersC.50,000 square meters(2).The walls consist of（分数：1.00）A.3 huge sheets of glass and concreteB.3 huge pieces of concretes with small windowsC.only 3 huge sheets of glasses(3).Between the

47、 outside wall of glass and the two inside walls of glass, there is _.（分数：1.00）A.an empty spaceB.another huge wallC.a triple-glazed wall(4).The gap keeps out _.（分数：1.00）A.heatB.lightC.air(5).Compared with other, traditional building, the amount of air-conditioning needed is _.（分数：1.00）A.very highB.quite lowC.similar