剑桥商务英语初级-117及答案解析.doc
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1、剑桥商务英语初级-117 及答案解析(总分:524.00,做题时间:90 分钟)一、READING(总题数:0,分数:0.00)二、PART ONE(总题数:5,分数:25.00)1.We are carrying out market research in the north and the midlands from 22nd to 26th. A. We have done the research in the north and the midlands. B. We havent done the research in the north and the midlands ye
2、t. C. We have decided not to do research in the north and the midlands(分数:5.00)A.B.C.2.If you do not wish to be sent product information leaflets, please tick this box A. Leave the box empty if you dont mind receiving information. B. Fill in the box if you need more information. C. Tick the box if y
3、ou are happy with our products.(分数:5.00)A.B.C.3.Mr Davisrequests the pleasure of the company ofMr Zhangat a cocktail partyat 8:00 p.m. Wednesday, April 25,2000at 368 Peace AvenueRegrets onlyTel. 1000832 A. The company where Mr Zhang works is invited to a cocktail party. B. If you cannot come to the
4、cocktail party, please reply. C. Both Mr Davis and Mr Zhang are invite(分数:5.00)A.B.C.4.Number of suggestions submitted by each sales representative.(分数:5.00)A.B.C.5.Sales were not good because distribution problems led to a slight drop in profits.The company had problems with A. producing enough goo
5、ds. B. delivering enough goods. C. selling enough goods.(分数:5.00)A.B.C.三、PART TWO(总题数:1,分数:25.00)AMr.JohnPresidentBMr.DavisSales Representative CMr.SmithManagerDMiss.GreenTypistEMiss.MaryPersonnel ManagerFMr.StevenAccountantGMr.BushPrice Controller (分数:25.00)(1).Determines the amount a product costs
6、.(分数:5.00)填空项 1:_(2).Handles financial matters.(分数:5.00)填空项 1:_(3).Has the highest position.(分数:5.00)填空项 1:_(4).Types documents for the company.(分数:5.00)填空项 1:_(5).Is responsible for hiring new employees.(分数:5.00)填空项 1:_四、PART THREE(总题数:1,分数:25.00)(分数:25.00)(1).In this month, total expenditure, like
7、 income, showed a fall, while spending on advertising demonstrated the opposite trend.(分数:5.00)填空项 1:_(2).Total expenditure rose slightly in this month, while advertising costs reached their peak, leading to a higher income in the following month.(分数:5.00)填空项 1:_(3).Despite a decline in advertising
8、costs in this month, expenditure as a whole rose.(分数:5.00)填空项 1:_(4).This months improvement in income was particularly welcome, as it was not matched by an increase in expenditure.(分数:5.00)填空项 1:_(5).While this month saw low point in the restaurants income, expenditure continued to fall.(分数:5.00)填空
9、项 1:_五、PART FOUR(总题数:1,分数:49.00)Although the situation at the negotiation table is always changeable, it is necessary to make out a detailed plan for the forthcoming negotiation.“Top line” and “bottom line” should be decided. For many negotiations in which more complex issues exist than the single f
10、actor of price, it is more useful to identify a “best achievable” top line. The negotiators of course hope for the best, but the fact is that their “best” is hardly satisfied. The limitation of the top line is affected by many factors. The negotiators should be considerate of the other party. They s
11、hould not be too aggressive even when they are in a favourable position. They can not be too optimistic. If one party demands too much, the negotiation often results in a failure.The bottom line, on the other hand, is the last “line of defence”, which the negotiators will not give up. When setting t
12、he bottom line, over-optimism about probable outcome is often linked to a failure to give the bottom line adequate consideration. Identifying the bottom line is perhaps more important then setting the original target. Flexibility in setting the best achievable target is essential.(分数:49.00)(1).This
13、passage is about how to prepare a negotiation.(分数:7.00)A.RightB.WrongC.Doesnt say(2).Negotiation situation at the negotiation table often changes.(分数:7.00)A.RightB.WrongC.Doesnt say(3).Negotiators have to prepare for the worst.(分数:7.00)A.RightB.WrongC.Doesnt say(4).Negotiators shouldnt only think ab
14、out themselves.(分数:7.00)A.RightB.WrongC.Doesnt say(5).Negotiators will not stick to the bottom line.(分数:7.00)A.RightB.WrongC.Doesnt say(6).Many factors often cannot influence the limitation of the top line.(分数:7.00)A.RightB.WrongC.Doesnt say(7).Negotiations always tend to be successful.(分数:7.00)A.Ri
15、ghtB.WrongC.Doesnt say六、PART FIVE(总题数:1,分数:36.00)NOT JUST A SHOP!In his yearly report, the chairman of a chain of retail outlets writes about the financial aspects of the business and describes the work which the company has done to benefit people in the areas where their shops are located.It contin
16、ues to be an important part of our company policy to be responsible for the health and welfare of people in the areas which we serve. In the past year, we have concentrated especially on education and training, and have invested over $ 5,000,000 in this and other areas ranging from the care of the o
17、ld to the arts.Let us look at these first. We have, as always, financed health research and care projects helping not only the old but children and the disabled too. We were especially pleased this year to provide alarms for disabled people who live alone and to run programmes which help children un
18、derstand better the problems facing disabled people.The Groundwork Foundation encourages young people in poor areas to improve their environment, while the Schools Prom concert at the Royal Albert Hall in London includes 20,000 children nationwide. Both of these were given financial help.As mentione
19、d above, in the last year we have been active in supporting a range of education projects. Two of our managers are now out of the company on one-year projects, training young people for work in the retail industry and improving the quality of the teaching they receive. In addition, we have started a
20、 programme of three-month schemes which our managerial staff are able to benefit from without having to take a long break from their jobs. Schools and universities have also benefited. A London Business School received $ 50,000 to develop a training programme for UK school staff, giving them the ski
21、lls necessary to manage their own schools. A major University has received a promise of $100,000 over 5 years to fund a new teaching post in international retailing. This will allow 22 more students to study this subject each year. It is not only the companythat supports good work for other people.
22、Members of staff themselves are encouraged to join the company Give as You Earn system, to give money to others, especially those organizations working for the benefit of the local area. In such cases the company often gives its support by making an additional contribution.We look forward to committ
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- 剑桥商务英语 初级 117 答案 解析 DOC
