【考研类试卷】MBA联考英语-阅读理解(二)及答案解析.doc
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1、MBA 联考英语-阅读理解(二)及答案解析(总分:98.00,做题时间:90 分钟)二、练习一(总题数:1,分数:8.00)The more women and minorities make their way into the ranks of management, the more they seem to want to talk about things formerly judged to be best, left unsaid. The newcomers also tend to see office matters with a fresh eye, in the pro
2、cess sometimes coming up with critical analyses of the forces that shape everyones experience in the organization.Consider the novel view of Harvey Coleman of Atlanta on the subject of getting ahead. Coleman is black. He spent 11 years with IBM, half of them working in management development, and no
3、w serves as a consultant to the likes of AT that is, a prospect is converted to a customer, ceases to be a prime prospect and is replaced by another prime prospect.The prospect file will help only if it is kept up to date and used systematically. A follow-up or bring-forward system will force you to
4、 plan your time effectively.The selection of prospects can be done at the desk or by telephone. It involves a relatively low cost resource, compared with a field salesperson. The use of computers enables companies to develop a database of prospects which can be used interactively, depending on sales
5、 objectives or changes in strategy. By using a computerized marketing database, you can analyze important factors such as source of prospect/lead, date last called, change in staff.A new sales in a market sector can open the door to acquiring a number of new prospects in this sector.(分数:10.00)(1).Ac
6、cording to the author, in selling people do not attach importance to _.A. management training and materialB. effective presentation skillsC. search for possible customersD. successful conclusion of deals(分数:2.00)A.B.C.D.(2).The word “prospects“ in the passage most probably means _.A. things that may
7、 become very popular in the near futureB. products that may be well received by customersC. managers who try to promote the sales of a productD. people who are expected to buy a product soon(分数:2.00)A.B.C.D.(3).One thing that is considered most valuable for a salesperson to do is _.A. establishing a
8、 prime prospect fileB. opening a management training courseC. making use of time and money availableD. obtaining sufficient time and resources(分数:2.00)A.B.C.D.(4).The following are all the benefits of computerization except _.A. enabling companies to develop a database of prospectsB. securing an ann
9、ual turnover in excess of 5millionC. using database of prospects interactivelyD. analyzing many important factors(分数:2.00)A.B.C.D.(5).Which of the following do you think is the best title for the passage?A. A Useful Sales Activity.B. Helpful If Done Systematically.C. An Important but Often Neglected
10、 Sales Activity.D. A Newly-created Sales Activity.(分数:2.00)A.B.C.D.四、练习三(总题数:1,分数:10.00)Is the outcome in a monopolistically (垄断地) competitive market desirable from the standpoint of society as a whole? Can policymakers improve on the market outcome? There are no simple answers to these questions.On
11、e source of inefficiency is the markup (涨价) of price over marginal cost. Because of the markup, some consumers who value the good at more than the marginal cost of production (but less than the price) will be deterred (被阻止) from buying it. Thus, a monopolistically competitive market has the normal d
12、eadweight loss of monopoly .pricing.Although tins outcome is clearly undesirable compared to the first-best outcome of price equal to marginal cost, there is no easy way for policymakers to-fix the problem. To enforce marginal-cost pricing, policymakers would need to regulate all firms that produce
13、differentiated products. Because such products are so common in the economy, the administrative burden of such regulation would be overwhelming. Moreover, the regulating monopolistic competitors would entail all the problems of regulating natural monopolies. In particular, because monopolistic compe
14、titors are making zero profits already, requiring them to lower their prices to equal marginal cost would cause them to make losses. To keep these firms in business, the government would need to help them cover these losses. Rather than raising taxes to pay for these subsidies, policymakers may deci
15、de it is better to live with tile inefficiency of monopolistic pricingAnother way in which monopolistic competition may be socially inefficient is that the number of firms in the market may not be the “ideal“ one. That is, there may be too much or too little entry. One way to think about this proble
16、m is in terms of the externalities associated with entry. Whenever a new firm considers entering the market with a new product, it considers only the profit it would make. Yet its entry would also have two external effects: a) The product-variety externality: Because consumers get some consumer surp
17、lus from the introduction of a new product, there is a positive externality associated with entry b) The business-stealing externality: Because other firms lose customers and profits from the entry of a new competitor, there is a negative externality associated with entry. Thus in a monopolistically
18、 competitive market, there are both positive and negative externalities associated with the entry of new firms. Depending on which externality is larger, a monopolistically competitive market could have either too few or too many products. Both of these externalities are closely related to the condi
19、tions for monopolistic competition. The former arises because a new firm would offer a product different from those of the existing firms. The latter arises because firms post a price above marginal cost and, therefore, are always eager to sell additional units. Conversely, because perfectly competi
20、tive firms produce identical goods and charge a price equal to marginal cost, neither of these externalities exists under perfect competition.In the end, we can conclude only that monopolistically competitive markets do not have all the desirable welfare properties of perfectly competitive markets.
21、That is, the invisible hand does not ensure that total surplus is maximized under monopolistic competition. Yet because the inefficiencies are subtle, hard to measure, and hard to fix, there is no easy way for public policy to improve the market outcome.(分数:10.00)(1).Who will be prevented from buyin
22、g the good?A. Some consumers who also estimate the value of the good at more than the marginal cost of production.B. Some consumers who estimate the price of the good at more than the marginal cost of the production.C. Some consumers who have a high opinion of the good at more than the marginal cost
23、 of the production.D. Some consumers who estimate the worth of the good at more than the marginal cost of the production.(分数:2.00)A.B.C.D.(2).Why would policymakers need to regulate all firms that produce differentiated products?A. Because such products are so common in the economy.B. Because there
24、is no easy way for policymakers to fix the problem.C. Because they want to enforce marginal-cost pricing,D. Because monopolistic competitors are making zero profits.(分数:2.00)A.B.C.D.(3)._ policymakers may decide it is better to live with the inefficiency of monopolistic pricing.A. Without raising ta
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