【学历类职业资格】全国自考(英语写作)-试卷2及答案解析.doc
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1、全国自考(英语写作)-试卷 2 及答案解析(总分:6.00,做题时间:90 分钟)一、Supply the missing p(总题数:1,分数:2.00)1.Advantages and Disadvantages of Advertising The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an
2、 advertisement. For example, some advertisement have appealed to peoples desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are workless and a waste of consumers money. Sometimes advertising is intentional
3、ly misleading. A few years ago, a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of
4、calories in every loaf. _ Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control final buying decision.(分数:2.00)_二
5、、Write an outline(总题数:1,分数:2.00)2.Alfred NobelA Man of Contrasts Alfred Nobel, the great Swedish inventor and industrialist, was a man of many contrasts. He was the son of a bankrupt, but became a millionaire; a scientist with a love of literature, an industrialist who managed to remain an idealist.
6、 He made a fortune but lived a simple life, and although cheerful in company he was often sad in private. A lover of mankind, he never had a wife or family to love him; a patriotic son of his native land, he died alone on foreign soil. He invented a new explosive, dynamite, to improve the peacetime
7、industries of mining and road building, but saw it used in war to kill and injure his fellow men. During his useful life he often felt he was useless: “Alfred Nobel,“ he once wrote of himself, “ought to have been put to death by a kind doctor as soon as, with a cry, he entered life.“ World-famous fo
8、r his works he was never personally well-known, for throughout his life he avoided publicity. “I do not see,“ he once said, “that I have deserved any fame and I have no taste for it.” But since his death, his name has brought fame and glory to others. He was born in Stockholm on October 21, 1833 but
9、 moved to Russia with his parents in 1842, where his father, Immanuel, made a strong position for himself in the engineering industry. Immanuel Nobel invented the landmine and made a lot of money from government orders for it during the Crimean War but went bankrupt soon after. Most of the family re
10、turned to Sweden in 1859, where Alfred rejoined them in 1863, beginning his own study of explosives in his fathers laboratory. He had never been to school or university but had studied on his own and by the time he was twenty was a skillful chemist and an excellent linguist speaking Swedish, Russian
11、, German, French and English. Like his father, Alfred Nobel was imaginative and inventive, but he had better luck in business and showed more financial sense. He was quick to see industrial openings for his scientific inventions and built up over 80 companies in 20 different countries. Indeed his gr
12、eatness lay in his outstanding ability to combine the qualities of an original scientist with those of a forward-looking industrialist. But Nobels main concern was never with making money or even with making scientific discoveries. Seldom happy, he was always searching for a meaning of life, and fro
13、m his youth had taken a serious interest in literature and philosophy. Perhaps because he could not find ordinary human lovehe never marriedhe came to care deeply about the whole of mankind. He was always generous to the poor: “Id rather take care of the stomachs of the living than the glory of the
14、dead in the form of stone memorials. “He once said, his greatest wish, however, was to see an end to wars, and thus peace between nations, and he spent much time and money working for this cause until his death in Italy in 1896. His famous will? in which he left money to provide prizes for outstandi
15、ng work in Physics, Chemistry, Physiology or Medicine, Literature“, and Peace, is a memorial to his interests and ideals. And so, the man who felt he should have died at birth is remembered and respected long after his death. _(分数:2.00)_三、Compose an essay(总题数:1,分数:2.00)3.In todays China, more and mo
16、re rural residents are moving to cities, but is city life better than country life? Write an expository essay (about 300 words)expressing your view on it.(分数:2.00)_全国自考(英语写作)-试卷 2 答案解析(总分:6.00,做题时间:90 分钟)一、Supply the missing p(总题数:1,分数:2.00)1.Advantages and Disadvantages of Advertising The appeal of
17、 advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisement have appealed to peoples desire for better fuel economy for their cars by advertising aut
18、omotive products that improve gasoline mileage. Some of the products work. Others are workless and a waste of consumers money. Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters with the message that there were fewer calories in every slice. I
19、t turned out that the bread was not dietetic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf. _ Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justi
20、fy buying? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control final buying decision.(分数:2.00)_正确答案:(正确答案: On the positive side, emotional appeals may respond to a consumers real concerns. Consider fire insurance. Fire insurance may
21、be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well
22、 as the message in the ads, they will benefit from the advertising.)解析:解析: 补写段落应该把给出的文章内容读透彻,从其他段落中尤其是第一段中寻求讯息,找出文章缺失的段落应该从哪些方面入手。 文章开头便告知:“The appeal of advertising to buying motives can be both negative and positive effects”接着简要描述了一些负面的状况,并不排除广告中介绍的物品也却有奇效的。 第二段有一个总领句,即“Sometimes advertising in in
23、tentionally misleading”之后列举了一个例子,来说明确实有一些广告是故意误导消费者的。 那么第三段应该是怎样的内容呢?我们先不急于判断,把最后一段内容阅读完毕再来判断。最后一段的内容是讲述,每一个消费者必须去估量自身的情况,去考虑想要购买的产品是否值得购买。广告固然是为了吸引消费者,但毕竟消费者自己有最终的决定权。这可算是一个小小的文章总结。 那么我们回过头来再去猜想第三段应该怎样补写。很自然,在经过文章开头的总领之后,加之已经介绍过了广告的负面结果,最终又对消费者的购物目的做了总结,第三段的内容应该是介绍一些有关广告的正面效应来和上下文衔接。段首应该有一个总领句,介绍广告
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