[外语类试卷]大学英语四级模拟试卷203及答案与解析.doc
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1、大学英语四级模拟试卷 203及答案与解析 一、 Part I Writing (30 minutes) 1 For this part, you are allowed 30 minutes to write a composition on the topic A Letter Inviting A Foreign Teacher To Visit An Exhibition. You should write at least 120 words following the outline given below in Chinese. Write you composition on t
2、he Answer Sheet. 1. 邀请的原因; 2. 通知参加展览的时间和地点; 3. 其他 (双方如何见面等 )。 二、 Part II Reading Comprehension (Skimming and Scanning) (15 minutes) Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions attached to the passage. For questions 1-7, mark: Y (for YES)
3、 if the statement agrees with the information given in the passage; N (for NO) if the statement contradicts the information given in the passage; NG (for NOT GIVEN) if the information is not given in the passage. 1 Starbucks Secret Ingredient How you can incorporate coffee chain chairman Howard Schu
4、ltz persuasive communication skills in your workplace. If youve set foot in a Starbucks recently, theres no doubt youve been exposed to marketing for Akeelah and the Bee, the story of a young girl who thies to make it to a national spelling bee (拼写比赛获得者 ). The movie opened Apr. 28 and represents the
5、 coffee chains first major push into theatrical releases-part of a joint-marketing agreement with Lions Gate to promote the film (see BW Online, 5/1/06, “Howard Schultz Looking For His Next Act“). In many ways the story of a poor child with big dreams reflects the upbringing of Starbucks Chairman Ho
6、ward Schultz, who grew up in the housing projects of Brooklyn and now oversees the Seattle-headquartered coffee empire (see BW Online, 4/26/06, “Starbucks Perks Up Socially Conscious Films“). In the past few weeks I have seen Schultz profiled on 60 Minutes and the new CNBC show American Made. I foun
7、d it inspiring that Schultz has maintained a very strong, persuasive, and consistent message since the time he granted me an interview for my book. His powerful communication skills define a leader who knows not only what he stands for, but also the values he promotes, and who knows how to make an e
8、motional connection with his listeners. In fact, Schultz majored in communications in college, took public-speaking courses, and credits much of his ability to win over investors, customers, and employees to his communication skills. There are three qualities that I think help Schultz stand out as a
9、 persuasive business communicator. My observations and three lessons you can incorporate into your own workplace follow: SHARES HIS PASSION. Schultz is fiercely passionate about what he does. But understand that his passion is not only about the coffee. He sells much more. You see, while Schultz lov
10、es coffee, hes passionate about creating a workplace that treats people with dignity and respect. Thats the message he conveys consistently to employees, customers, and investors. In Schultzs book, Pour Your Heart Into It, the word “passion“ appears on nearly every other page. But he doesnt leave hi
11、s enthusiasm on its pages. In conversation, Schultz exudes an authentic, unbridled passion for his employees and their lives. It rubs off on his listeners. “You either have a tremendous love for what you do, and passion for it, or you dont,“ Schultz told me. “So whether Im talking to a barista, a cu
12、stomer, or investor, I really communicate how I feel about our company, our mission, and our values. Its our collective passion that provides a competitive advantage in the marketplace because we love what we do and were inspired to do it better. When youre around people who share a collective passi
13、on around a common purpose, theres no telling what you can do.“ Lesson 1: Dig deep to identify what you are truly passionate about (hint: its not always the product itself) and convey that message to employees, customers, and colleagues. When you are passionate, you come across as excited, energetic
14、, and enthusiastic-all of the qualities people like to see in others. And if people like you, theyre more likely to do business with you or to back your vision. While Schultzs passion rubs off on employees, it was his enthusiasm mixed with the ability to paint a vivid picture of what he was trying t
15、o accomplish that convinced skeptical investors to back his original concept. Schultz makes his money off coffee beans-whole, ground, or what have you-but what hes really selling is a blend of coffee and romance. Schultz has succeeded in painting a picture of comfort and community-a third “destinati
16、on“ between work and home. During a now-famous trip to Italy, Schultzs life changed forever when he took his first sip of espresso and steamed milk and looked around the cafe on a piazza in Milan. The Italians were passionate about their coffee drinking and treated it as a way to socialize. Schultz
17、transported this vision back to the U.S.-painting a vivid picture of Italys espresso-bar culture and how Starbucks could replicate that experience. His pitch helped to transform a small Seattle coffee-bean store into a global brand serving some 40 million people a week. Lesson 2: Inspire your collea
18、gues, investors, or employees by painting a picture of a world made better by your service, product, company, or cause. The very first line of Schultzs book has nothing and everything to do with Starbucks. Schultz begins by writing, “On a cold January day in 1961, my father broke his ankle at work.“
19、 The story of how his fathers injury left his family with no income, no insurance, and no safety net marked a turning point in Schultzs life. He consistently tells this story to employees, journalists; and shareholders as a way of inspiring his audiences to support his vision. I was not surprised to
20、 hear it again in the CNBC program. “What does your dad being laid up by a bad ankle have to do with roasting coffee beans?“ I once asked Schultz. “On many levels, the experiences I had as a young child formed my values and my understanding of what it meant for people to be left behind, “he responde
21、d.“ We hire 300 people a day. Its very important new people understand that when I started this company I had nothing-what drove me then and what drives me today is to build a different type of company, to create an environment in which people are respected and dignified in the workplace. “Schultz b
22、elieves that personal stories inspire those around him by creating shared values. Lesson 3: To get the most out of people, a leader has to tap into their emotions as well as their minds. People can relate to stories. They can see themselves in other peoples stories. The ability to use stories to get
23、 people to buy into ones vision with their hearts is a powerful leadership capability. Schultz never would have achieved his vision if it hadnt been for the passion and dedication of those around him. It was, and continues to be, essential that his staff all share a common vision. Through persuasive
24、 communication skills, Schultz made his dreams come true and continues to share them with thousands of employees, investors, and customers around the world. 2 Starbucks has begun to make efforts to promote a movie. ( A) Y ( B) N ( C) NG 3 Schultz majored in Business Management when he was at univers
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- 外语类 试卷 大学 英语四 模拟 203 答案 解析 DOC
