[外语类试卷]大学英语六级模拟试卷807及答案与解析.doc
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1、大学英语六级模拟试卷 807及答案与解析 一、 Part I Writing (30 minutes) 1 For this part, you are allowed 30 minutes to write a short essay entitled Playing Truant. You should write at least 150 words following the outline given below: 1现在大学里逃课现象很严重 2你认为产生这种现象的原因是什么 3怎 样才能杜绝这一现象 Playing Truant 二、 Part II Reading Compreh
2、ension (Skimming and Scanning) (15 minutes) Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions attached to the passage. For questions 1-4, mark: Y (for YES) if the statement agrees with the information given in the passage; N (for NO) if the st
3、atement contradicts the information given in the passage; NG (for NOT GIVEN) if the information is not given in the passage. 1 Pizza Hut Pizza Hut was started in 1958, by two brothers in Wichita, Kansas. Frank and Dan Carney had the idea to open a pizza parlor. They borrowed $ 600 from their mother,
4、 and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost a decade later, Pizza Hut would be serving one million customers a week in its 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ. In 1986, Pizza
5、 Hut introduced delivery service, something no other restaurant was doing. By the 1990s Pizza Hut sales had reached $4 billion worldwide. In 1998, Pizza Hut celebrated its 40th anniversary, and launched its famous campaign “The Best Pizzas Under One Roof. “ In 1996, Pizza Hut sales in the United Sta
6、tes were over $5 million. Out of all the existing pizza chains, Pizza Hut had the largest market share, 46.4%. However, Pizza Huts market share has slowly eroded because of intense competition from their rivals Dominos, Little Caesars and newcomer Papa Johns. Home delivery was a driving force for su
7、ccess, especially for Pizza Hut and Dominos. However, this forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new non-pizza items such as buffalo wings, and Italian cheese bread. The current trend in pizza chains today is t
8、he same. They all try to come up with some newer, bigger, better pizza for a low price. Offering special promotions and new pizza variations are popular today as well. For example, chicken is now a common topping found on pizzas. In the past, Pizza Hut has always had the first mover advantage. Their
9、 marketing strategy in the past has always been to be the first. One of their main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding something new to their menu, trying to reach new markets. For example, in 1992 the famous buffet wa
10、s launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didnt necessarily want pizza. Another strategy they used in the past and are still using is the diversification of their pizzas. Pizza Hut is always trying to come up with some innova
11、tive way to make a pizza into something slightly different different enough that customers will think its a whole new product. Look at some of the pizzas Pizza Hut has marketed in the past. In 1983, Pizza Hut introduced their Pan Pizza, which had a guarantee of being ready to eat in 5 minutes when d
12、ining at Pizza Hut restaurants. In 1993, they introduced the “BigFoot“, which was two square feet of pizza cut into 21 slices. In 1995, they introduced “Stuffed Crust Pizza“, where the crust would be filled with cheese. In 1997, they marketed “The Edge“, which had cheese and toppings all the way to
13、the edge of the pizza. Currently, they are marketing “The Big New Yorker,“ trying to bring the famous New York style pizza to the whole country. Another opportunity that Pizza Hut has is their new ordering online system. Anyone with Internet access can order whatever they wish and get it delivered t
14、o their house without even speaking to someone. This program has just been started, so we do not have any numbers to support whether or not it will be a success. Lastly, Pizza Hut has always valued customer service and satisfaction. In 1995, Pizza Hut began two customer satisfaction programs: a 1-80
15、0 number customer hotline, and a customer call-back program. These were implemented to make sure their customers were happy, and always wanted to return. In our plan, we will first give a situation analysis of current and relevant environmental conditions that affect our plan. Next, we will give a b
16、rief analysis of the current fast food industry, and any trends or changes that might occur in the future. However, the fact, that Pizza Hut does have a restaurant to run is also a weakness. Pizza Hut has higher overhead costs, due to the restaurant that other competitors dont have to deal with. Ano
17、ther result of higher overhead costs is higher prices Pizza Hut must charge. Obviously, Pizza Hut is not the low-cost producer. They rely on their quality pizza and good service to account for their higher prices. An indirect weakness that Pizza Hut has is that they have lost a lot of their customer
18、s and market share due to such intense competition with competitors. Pizza Huts opportunities are almost endless. Revenue with their new innovative pizzas, and increase brand loyalty with good customer service. Pizza Huts number one threats are from their competitors. Currently, their closest compet
19、itor is Dominos Pizza. Dominos main competitive advantage over Pizza Hut is their price. It is generally lower than Pizza Hut. Also, Dominos was very profitable when they ran the promotional deal of delivering a pizza within 30 minutes. However, many lawsuits have been filed against Dominos in the p
20、ast for reckless driving by their drivers, so Dominos withdrew the promotion. Little Caesars is another one of Pizza Huts competitors, right behind Dominos in market share. Little Caesars is famous for offering large quantities of pizza for less money. Other competitors include Papa Johns, Sbarro, a
21、nd Pizza Inn. A problem facing all of the pizza chains is that each of their individual competitive advantages is pretty much everyones competitive advantages. Most if not all the top pizza chains offer free delivery, and always have some sort of promotional deal offering large pizzas at reduced pri
22、ces. Other competitors to take into consideration are frozen pizzas and make-it-yourself pizzas that are purchased in grocery stores. Some examples of these are Tombstone Pizzas, Boboli, and DiGornio pizzas. 2 Pizza Hut expanded its business into many parts of the country by the time of_. ( A) 1958
23、( B) 1959 ( C) 1969 ( D) 1970 3 Pizza Huts market share has slowly become small because of_since 1996. ( A) intense competition from their rivals ( B) depression ( C) no diversification ( D) not having competitive advantages 4 _is now commonly served as topping at pizza restaurants. ( A) Fruit ( B)
24、Buffalo wing ( C) Italian cheese bread ( D) Chicken 5 One of its main strategies that Pizza Hut still follows today is to_. ( A) deliver a pizza within 30 minutes ( B) diversify the products they offer ( C) offer large quantities of pizza for less money ( D) sell frozen pizzas and make-it-yourself p
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- 外语类 试卷 大学 英语六级 模拟 807 答案 解析 DOC
