剑桥商务英语高级-95及答案解析.doc

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1、剑桥商务英语高级-95 及答案解析(总分：102.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：0，分数：0.00)A1.Online recruitment is more effective than interviewing every candidate.（分数：1.00）填空项 1:_2.Online recruitment is a timesaving way to find suitable talents whom the employers need.（分数：1.00）填空项 1:_3.More online wa

2、ys of recruiting are used by many companies to attract staff.（分数：1.00）填空项 1:_4.Online recruitment is quite efficient to get enough information of candidates.（分数：1.00）填空项 1:_5.The process of finishing the online application form interests the candidates.（分数：1.00）填空项 1:_6.Job boards have their own pro

3、blems.（分数：1.00）填空项 1:_7.Some candidates put their CVs in the job boards without aiming to find a job.（分数：1.00）填空项 1:_8.It is thought that some online communities could be a better resource than CV databases.（分数：1.00）填空项 1:_四、PART TWO(总题数：0，分数：0.00)五、Wholesaler Marketing(总题数：6，分数：6.00)9.（分数：1.00）填空项

4、1:_10.（分数：1.00）填空项 1:_11.（分数：1.00）填空项 1:_12.（分数：1.00）填空项 1:_13.（分数：1.00）填空项 1:_14.（分数：1.00）填空项 1:_六、PART THREE(总题数：0，分数：0.00)七、The company might de(总题数：6，分数：6.00)15.According to the second paragraph, why does the differentiated marketing provide a better chance of repeat purchasing?（分数：1.00）A.Becaus

5、e the consumers like the product very much.B.Because the consumers trust the brand very much.C.Because the consumers get used to buying the brand.D.Because they are familiar with the bran16.According to the first paragraph, what the main advantage does undifferentiated marketing have?（分数：1.00）A.Cost

6、s are low.B.The products can meet all customers needs.C.It is very good for competition.D.The products are more attractiv17.According to the first paragraph and among the following products, what product will not benefit from undifferentiated marketing?（分数：1.00）A.Chocolate barB.DetergentC.SteelD.Sha

7、mpoo18.In the fourth paragraph, why do many companies prefer to diversify rather than stay in a concentrated market?（分数：1.00）A.To reduce the riskB.To spread the riskC.To earn a high rate of returnD.To strengthen the market position19.According to the last paragraph, why is differentiated marketing m

8、ore suitable for products which are in the mature stage of their product life cycle?（分数：1.00）A.Because of a firms limited resources.B.Because of the homogeneous product.C.Because of competition.D.Because of better servic20.In the second paragraph, what features does differentiated marketing have com

9、pared with undifferentiated marketing?（分数：1.00）A.Consumers will purchase less. Differentiated marketing creates less total sales and the production as well as marketing costs are reduced.B.Consumers will purchase more. Differentiated marketing creates more total sales and the production as well as m

10、arketing costs are reduced.C.Consumers will purchase less. Differentiated marketing creates more total sales and the production as well as marketing costs are increased.D.Consumers will purchase more. Differentiated marketing creates more total sales and the production as well as marketing costs are

11、 increase八、PART FOUR(总题数：0，分数：0.00)九、Cars in America(总题数：10，分数：10.00)21.（分数：1.00）A.slowestB.equalC.fasterD.less than22.（分数：1.00）A.unusualB.interestedC.averageD.biggest23.（分数：1.00）A.deniedB.reproducedC.replacedD.ridiculed24.（分数：1.00）A.quicklyB.regularlyC.rapidlyD.recently25.（分数：1.00）A.onB.inC.behindD

12、.about26.（分数：1.00）A.hardlyB.nearlyC.certainlyD.somehow27.（分数：1.00）A.raisingB.makingC.reducingD.improving28.（分数：1.00）A.buyB.sellC.raceD.see29.（分数：1.00）A.tripB.worksC.businessD.travel30.（分数：1.00）A.bringingB.obtainingC.gainingD.purchasing十、PART FIVE(总题数：0，分数：0.00)十一、COCA-COLA AND ITS AD(总题数：10，分数：10.00

13、)31.（分数：1.00）填空项 1:_32.（分数：1.00）填空项 1:_33.（分数：1.00）填空项 1:_34.（分数：1.00）填空项 1:_35.（分数：1.00）填空项 1:_36.（分数：1.00）填空项 1:_37.（分数：1.00）填空项 1:_38.（分数：1.00）填空项 1:_39.（分数：1.00）填空项 1:_40.（分数：1.00）填空项 1:_十二、PART SIX(总题数：0，分数：0.00)十三、New Innovation Needs(总题数：12，分数：12.00)41.（分数：1.00）填空项 1:_42.（分数：1.00）填空项 1:_43.（分

14、数：1.00）填空项 1:_44.（分数：1.00）填空项 1:_45.（分数：1.00）填空项 1:_46.（分数：1.00）填空项 1:_47.（分数：1.00）填空项 1:_48.（分数：1.00）填空项 1:_49.（分数：1.00）填空项 1:_50.（分数：1.00）填空项 1:_51.（分数：1.00）填空项 1:_52.（分数：1.00）填空项 1:_十四、WRITING(总题数：0，分数：0.00)十五、PART ONE(总题数：1，分数：2.00)53. （分数：2.00）_十六、PART TWO(总题数：1，分数：8.00)54. Question 2Your compa

15、ny has been concerned with the disposal of its used computers which have not been fully depreciated. You have been asked to write a proposal concerning better ways of disposing used computers. Write your proposal, including the followinga description of what has happened to the old computers in the

16、pasta description of a new way of disposing of used computersan explanation of why this new approach is soundrecommendations for further research on this approachQuestion 3Your company has been receiving complaints about the employees manner of answering phone calls from customers. Your manager has

17、asked you to write a report of the problems with the way the employees handling phone calls from customers. Write the report, including the following information:why phone calls from customers are of significance to the companywhat complaints there are about the employees manner of answering phone c

18、allswhat can be done to redress the problemsQuestion 4Your company has not been paid promptly by some of the clients. Your manager has asked you to write a letter to the manager representing the client to urge the payment of the bill. Write the letter to the manager:reminding him of the bill past du

19、eexplaining that the delay is not your fault and therefore, not justifiableclarifying when and how the payment should be collected（分数：8.00）_十七、LISTENING(总题数：0，分数：0.00)十八、PART ONE(总题数：0，分数：0.00)十九、Automobile Insurance(总题数：1，分数：12.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1

20、:_填空项 1:_填空项 1:_二十、PART TWO(总题数：0，分数：0.00)二十一、TASK ONE-TITLE(总题数：0，分数：0.00)二十二、A Create a destinati(总题数：1，分数：5.00)(1)._（分数：1.00）填空项 1:_(2)._（分数：1.00）填空项 1:_(3)._（分数：1.00）填空项 1:_(4)._（分数：1.00）填空项 1:_(5)._（分数：1.00）填空项 1:_二十三、TASK TWO-BENEFIT(总题数：0，分数：0.00)二十四、A It is easy to get (总题数：1，分数：5.00)1（分数：5.

21、00）填空项 1:_二十五、PART THREE(总题数：1，分数：8.00)A.Its mainly because his present company isnt large enough.B.Its mainly because he feels what he does at present is boring without any challenges.C.Its mainly because he doesnt like his present joA.His calmness.B.His good sense of humor.C.His carefulness.A.He w

22、ants to work inside the city.B.He wants to work inside the country.C.He wants to work abroaA.Half a year.B.One year,C.One year and a halA.His good sense of humor.B.His calmness in a crisis.C.His ability to work with all types of peoplA.Because he is often dissatisfied with what he has done.B.Because

23、 he doesn t have other things to do in his spare time.C.Because he likes traveling very mucA.After one year.B.After six months,C.After two years.A.She is easy-going.B.She is very smart.C.She is unaccommodatin二十六、SPEAKING(总题数：0，分数：0.00)二十七、PART TWO(总题数：1，分数：5.00)56. Task Sheet for Candidate ATask She

24、et 1A: Customer service: how to delight your customersB: Employee relations: the dangers of tuning out employee complaintsC: Leadership training: what makes for an effective leaderTask Sheet for Candidate BTask Sheet 2A: Customer relations: what should be done to keep customers for life.B: Communica

25、tion: how to respond to criticism,C: Staff management: the functions that teams perform better than individuals（分数：5.00）_二十八、PART THREE(总题数：1，分数：5.00)57. NegotiationYour company will do business with another foreign company. Since it is the first timeto do business with that company, you have been a

26、sked to submit you suggestions on how to negotiate with people from that company. Discuss, and decide together: How important is knowing the culture of the people with whom youre negotiating? What kinds of things should be paid more attention to in this negotiation?（分数：5.00）_剑桥商务英语高级-95 答案解析(总分：102.

27、00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：0，分数：0.00)A1.Online recruitment is more effective than interviewing every candidate.（分数：1.00）填空项 1:_ （正确答案：B）解析：2.Online recruitment is a timesaving way to find suitable talents whom the employers need.（分数：1.00）填空项 1:_ （正确答案：A）解析：3.More online way

28、s of recruiting are used by many companies to attract staff.（分数：1.00）填空项 1:_ （正确答案：A）解析：4.Online recruitment is quite efficient to get enough information of candidates.（分数：1.00）填空项 1:_ （正确答案：B）解析：5.The process of finishing the online application form interests the candidates.（分数：1.00）填空项 1:_ （正确答案：C

29、）解析：6.Job boards have their own problems.（分数：1.00）填空项 1:_ （正确答案：D）解析：7.Some candidates put their CVs in the job boards without aiming to find a job.（分数：1.00）填空项 1:_ （正确答案：D）解析：8.It is thought that some online communities could be a better resource than CV databases.（分数：1.00）填空项 1:_ （正确答案：E）解析：四、PART

30、 TWO(总题数：0，分数：0.00)五、Wholesaler Marketing(总题数：6，分数：6.00)9.（分数：1.00）填空项 1:_ （正确答案：A）解析：10.（分数：1.00）填空项 1:_ （正确答案：F）解析：11.（分数：1.00）填空项 1:_ （正确答案：D）解析：12.（分数：1.00）填空项 1:_ （正确答案：C）解析：13.（分数：1.00）填空项 1:_ （正确答案：G）解析：14.（分数：1.00）填空项 1:_ （正确答案：B）解析：六、PART THREE(总题数：0，分数：0.00)七、The company might de(总题数：6，分数：

31、6.00)15.According to the second paragraph, why does the differentiated marketing provide a better chance of repeat purchasing?（分数：1.00）A.Because the consumers like the product very much.B.Because the consumers trust the brand very much. C.Because the consumers get used to buying the brand.D.Because

32、they are familiar with the bran解析：16.According to the first paragraph, what the main advantage does undifferentiated marketing have?（分数：1.00）A.Costs are low. B.The products can meet all customers needs.C.It is very good for competition.D.The products are more attractiv解析：17.According to the first pa

33、ragraph and among the following products, what product will not benefit from undifferentiated marketing?（分数：1.00）A.Chocolate barB.DetergentC.SteelD.Shampoo 解析：18.In the fourth paragraph, why do many companies prefer to diversify rather than stay in a concentrated market?（分数：1.00）A.To reduce the risk

34、B.To spread the risk C.To earn a high rate of returnD.To strengthen the market position解析：19.According to the last paragraph, why is differentiated marketing more suitable for products which are in the mature stage of their product life cycle?（分数：1.00）A.Because of a firms limited resources.B.Because

35、 of the homogeneous product.C.Because of competition. D.Because of better servic解析：20.In the second paragraph, what features does differentiated marketing have compared with undifferentiated marketing?（分数：1.00）A.Consumers will purchase less. Differentiated marketing creates less total sales and the

36、production as well as marketing costs are reduced.B.Consumers will purchase more. Differentiated marketing creates more total sales and the production as well as marketing costs are reduced.C.Consumers will purchase less. Differentiated marketing creates more total sales and the production as well a

37、s marketing costs are increased.D.Consumers will purchase more. Differentiated marketing creates more total sales and the production as well as marketing costs are increase 解析：八、PART FOUR(总题数：0，分数：0.00)九、Cars in America(总题数：10，分数：10.00)21.（分数：1.00）A.slowestB.equalC.faster D.less than解析：22.（分数：1.00）A

38、.unusualB.interestedC.average D.biggest解析：23.（分数：1.00）A.deniedB.reproducedC.replaced D.ridiculed解析：24.（分数：1.00）A.quicklyB.regularlyC.rapidlyD.recently 解析：25.（分数：1.00）A.onB.in C.behindD.about解析：26.（分数：1.00）A.hardlyB.nearly C.certainlyD.somehow解析：27.（分数：1.00）A.raisingB.makingC.reducingD.improving 解析：2

39、8.（分数：1.00）A.buy B.sellC.raceD.see解析：29.（分数：1.00）A.trip B.worksC.businessD.travel解析：30.（分数：1.00）A.bringingB.obtainingC.gainingD.purchasing 解析：十、PART FIVE(总题数：0，分数：0.00)十一、COCA-COLA AND ITS AD(总题数：10，分数：10.00)31.（分数：1.00）填空项 1:_ （正确答案：THROUGH）解析：32.（分数：1.00）填空项 1:_ （正确答案：IN）解析：33.（分数：1.00）填空项 1:_ （正确

40、答案：INTO）解析：34.（分数：1.00）填空项 1:_ （正确答案：UP）解析：35.（分数：1.00）填空项 1:_ （正确答案：TO）解析：36.（分数：1.00）填空项 1:_ （正确答案：TO）解析：37.（分数：1.00）填空项 1:_ （正确答案：OF）解析：38.（分数：1.00）填空项 1:_ （正确答案：BEFORE）解析：39.（分数：1.00）填空项 1:_ （正确答案：IN）解析：40.（分数：1.00）填空项 1:_ （正确答案：IN）解析：十二、PART SIX(总题数：0，分数：0.00)十三、New Innovation Needs(总题数：12，分数：1

41、2.00)41.（分数：1.00）填空项 1:_ （正确答案：VERY）解析：42.（分数：1.00）填空项 1:_ （正确答案：BECAUSE）解析：43.（分数：1.00）填空项 1:_ （正确答案：MANY）解析：44.（分数：1.00）填空项 1:_ （正确答案：WITH）解析：45.（分数：1.00）填空项 1:_ （正确答案：IF）解析：46.（分数：1.00）填空项 1:_ （正确答案：THE）解析：47.（分数：1.00）填空项 1:_ （正确答案：UP）解析：48.（分数：1.00）填空项 1:_ （正确答案：CORRECT）解析：49.（分数：1.00）填空项 1:_ （正

42、确答案：THE）解析：50.（分数：1.00）填空项 1:_ （正确答案：CORRECT）解析：51.（分数：1.00）填空项 1:_ （正确答案：SPEAKING）解析：52.（分数：1.00）填空项 1:_ （正确答案：AND）解析：十四、WRITING(总题数：0，分数：0.00)十五、PART ONE(总题数：1，分数：2.00)53. （分数：2.00）_正确答案：(The following report will look into difference in the numbers of cars of several categories based on the numbe

43、r of occupants before and after the implementation of the Share-a-Ride program. The figures were collected by the Plant Security Department which surveyed the cars arriving in the car park on two Thursdays.Before the program began, about two thirds of the cars (1621) entering the car park were occupied by only one person. In the descending of number, there were 432