剑桥商务英语中级-4及答案解析.doc
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1、剑桥商务英语中级-4 及答案解析(总分:99.00,做题时间:90 分钟)一、BREADING/B(总题数:1,分数:7.00)BPART ONE/B Look at the sentences below and the following advertisements. Which advertisement does each sentence (1-7) refer to? For each sentence, mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of these
2、letters more than once.BA/BThis book examines the most successful, sales campaigns of recent years. It provides examples of how major consumer brands, like Coca-Cola, Nike 3M and Toyota. have been promoted in magazines and newspapers. It includes information about the creative and planning processes
3、 behind the promotion of these popular products.BB/BFind out how top executives from leading car companies view the changing relationships between manufacturers and their supplier. This book is a series of interviews with leading players in the industry: purchasing managers discuss the rise of globa
4、l suppliers and chief executives present the international trend towards mergers and acquisitions in the industry.BC/BThis new edition of The Executives Handbook provides an analysis of the main political and economic trends of the late 2000s. It is especially good on cost structures, Changing consu
5、mer trends and cross-border expansion. These are key elements that affect international business deals, making the book essential reading for anyone involved in international trading.BD/BThis is a collection of in-depth interviews with some of the worlds top business executives in the car, soft drin
6、ks and clothing industries. A fascinating work, it will make you question much of the generally accepted theory on what successful leadership within manufacturing involves.(分数:7.00)(1).This book tells you about recent developments in consumer buying patterns.(分数:1.00)填空项 1:_(2).The opinions expresse
7、d in this book differ from those of most experts in this field.(分数:1.00)填空项 1:_(3).This book contains interviews with business leaders from several large industries.(分数:1.00)填空项 1:_(4).The financial information provided in this book will be useful for import-export companies.(分数:1.00)填空项 1:_(5).This
8、 book describes how a number of top companies have marketed their products.(分数:1.00)填空项 1:_(6).This book outlines changes in the source of the materials and parts needed for production.(分数:1.00)填空项 1:_(7).This book discusses a variety of major influences on the business world.(分数:1.00)填空项 1:_二、BPART
9、 TWO/B(总题数:1,分数:5.00) Read the article below about career planning. Choose the best sentence from below the passage to fill each of the blanks. For each gap (8-12), mark one letter (A-G) on your Answer Sheet. Do not use arty letter more than once.BAdvice on Staff Career Development/BFor many employe
10、es, automatic promotion up the ranks of a company is becoming increasingly rare. A new study suggests that, in response, employers need to consider how they can help staff develop their careers.Employers need to rethink their approach to career management completely, according to the latest research
11、 by the Institute of Employment Studies. The new study finds that in fact there is little opportunity for individual career development in many large organizations. The main reasons for this, it concludes, are the recent cuts in the number of middle-management posts, and the changes that have taken
12、place in the responsibilities of personnel departments. The Institute of Employment Studies makes it clear that it is not good practice for companies to hand over career development-to individual employees and then simply leave them to get on with it. U(8) /USo how should employers help their staff
13、develop a career? Most employees have come to accept that career development is not always the same thing as upward promotion and a higher salary. U(9) /UThey must also ensure that these opportunities are extended to all their staff and not just to selected individuals.Nick Bridges, who is Director
14、of Human Resources Policy at the Bank of Eastern England, believes there is more talk than action in this area. U(10) /UOne way, he believes, for companies to show how serious they are about individual learning is lo make it an official part of company practice, as the Bank of Eastern England has do
15、ne. U(11) /UThis document, he points out, has made the role of managers clear, and the company has also invested huge amounts of money educating managers so that they can then train their staff.Another company, British Chemicals. has contracted an independent organization to help staff with confiden
16、tial career advice. According to John rates, the head of Individual Learning and Development at British Chemicals. there is an important role for outside agencies to play in the career management process. He adds that it is company policy for managers to give all staff roadmaps which show possible c
17、areer routes within the company structure. U(12) /UThis has worked especially well. he says, for staff who are used to depending on their line managers for guidance.Many large organizations now recognize that career development cannot be regarded in isolation, and must be part of an overall business
18、 strategy. Human Resources has a real role to play in building a strong workforce which meets a companys long-term business needs and makes it more competitive.A. Its policy statement says that by 2006, eighty percent of its stall will have a professional qualification.B. He argues that while Human
19、Resources managers are saying the way forward is through self-managed learning and self-development, they are still failing to provide adequate learning resources.C. This change of attitude means employers need to place more emphasis on giving staff the chance to develop a range of skills through ho
20、rizontal job moves.D. It points out that employees need to know what the overall companys vision is in order to achieve it.E. The problem that often arises is that, while they are increasingly encouraged to manage their own careers, they arc not provided with the knowledge and training to do this.F.
21、 They are able to sec that, contrary to expectations, jobs in different fields are similar, and they can also sec how it is possible to cross over to other areas.G. The main reasons for this, it concludes, are the recent cuts in the number of middle-management posts, and the changes that have taken
22、place in the responsibilities of personnel departments.(分数:5.00)(1).(分数:1.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_三、BPART THREE/B(总题数:1,分数:6.00) Read the following article about partnership and the questions below the passage. For each question (1318), mark one letter (A, B, C or D) mi your Answer She
23、et for the answer you choose.BUnderstanding Partnership/BThe Uniform Partnership Act defines a partnership as “an association of two or more persons to carry on as co-owners of a business for a profit.“ The partnership came into being us an evolutionary outgrowth of the proprietorship by correcting
24、stone of tile disadvantages of that ownership form. The formation of a partnership is relatively simple, but because it involves two or more people, it must be based upon an understanding between the partners. In other words, a contract is required. Although the contract can be oral. it is wiser to
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