1、剑桥商务英语中级-4 及答案解析(总分:99.00,做题时间:90 分钟)一、BREADING/B(总题数:1,分数:7.00)BPART ONE/B Look at the sentences below and the following advertisements. Which advertisement does each sentence (1-7) refer to? For each sentence, mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of these
2、letters more than once.BA/BThis book examines the most successful, sales campaigns of recent years. It provides examples of how major consumer brands, like Coca-Cola, Nike 3M and Toyota. have been promoted in magazines and newspapers. It includes information about the creative and planning processes
3、 behind the promotion of these popular products.BB/BFind out how top executives from leading car companies view the changing relationships between manufacturers and their supplier. This book is a series of interviews with leading players in the industry: purchasing managers discuss the rise of globa
4、l suppliers and chief executives present the international trend towards mergers and acquisitions in the industry.BC/BThis new edition of The Executives Handbook provides an analysis of the main political and economic trends of the late 2000s. It is especially good on cost structures, Changing consu
5、mer trends and cross-border expansion. These are key elements that affect international business deals, making the book essential reading for anyone involved in international trading.BD/BThis is a collection of in-depth interviews with some of the worlds top business executives in the car, soft drin
6、ks and clothing industries. A fascinating work, it will make you question much of the generally accepted theory on what successful leadership within manufacturing involves.(分数:7.00)(1).This book tells you about recent developments in consumer buying patterns.(分数:1.00)填空项 1:_(2).The opinions expresse
7、d in this book differ from those of most experts in this field.(分数:1.00)填空项 1:_(3).This book contains interviews with business leaders from several large industries.(分数:1.00)填空项 1:_(4).The financial information provided in this book will be useful for import-export companies.(分数:1.00)填空项 1:_(5).This
8、 book describes how a number of top companies have marketed their products.(分数:1.00)填空项 1:_(6).This book outlines changes in the source of the materials and parts needed for production.(分数:1.00)填空项 1:_(7).This book discusses a variety of major influences on the business world.(分数:1.00)填空项 1:_二、BPART
9、 TWO/B(总题数:1,分数:5.00) Read the article below about career planning. Choose the best sentence from below the passage to fill each of the blanks. For each gap (8-12), mark one letter (A-G) on your Answer Sheet. Do not use arty letter more than once.BAdvice on Staff Career Development/BFor many employe
10、es, automatic promotion up the ranks of a company is becoming increasingly rare. A new study suggests that, in response, employers need to consider how they can help staff develop their careers.Employers need to rethink their approach to career management completely, according to the latest research
11、 by the Institute of Employment Studies. The new study finds that in fact there is little opportunity for individual career development in many large organizations. The main reasons for this, it concludes, are the recent cuts in the number of middle-management posts, and the changes that have taken
12、place in the responsibilities of personnel departments. The Institute of Employment Studies makes it clear that it is not good practice for companies to hand over career development-to individual employees and then simply leave them to get on with it. U(8) /USo how should employers help their staff
13、develop a career? Most employees have come to accept that career development is not always the same thing as upward promotion and a higher salary. U(9) /UThey must also ensure that these opportunities are extended to all their staff and not just to selected individuals.Nick Bridges, who is Director
14、of Human Resources Policy at the Bank of Eastern England, believes there is more talk than action in this area. U(10) /UOne way, he believes, for companies to show how serious they are about individual learning is lo make it an official part of company practice, as the Bank of Eastern England has do
15、ne. U(11) /UThis document, he points out, has made the role of managers clear, and the company has also invested huge amounts of money educating managers so that they can then train their staff.Another company, British Chemicals. has contracted an independent organization to help staff with confiden
16、tial career advice. According to John rates, the head of Individual Learning and Development at British Chemicals. there is an important role for outside agencies to play in the career management process. He adds that it is company policy for managers to give all staff roadmaps which show possible c
17、areer routes within the company structure. U(12) /UThis has worked especially well. he says, for staff who are used to depending on their line managers for guidance.Many large organizations now recognize that career development cannot be regarded in isolation, and must be part of an overall business
18、 strategy. Human Resources has a real role to play in building a strong workforce which meets a companys long-term business needs and makes it more competitive.A. Its policy statement says that by 2006, eighty percent of its stall will have a professional qualification.B. He argues that while Human
19、Resources managers are saying the way forward is through self-managed learning and self-development, they are still failing to provide adequate learning resources.C. This change of attitude means employers need to place more emphasis on giving staff the chance to develop a range of skills through ho
20、rizontal job moves.D. It points out that employees need to know what the overall companys vision is in order to achieve it.E. The problem that often arises is that, while they are increasingly encouraged to manage their own careers, they arc not provided with the knowledge and training to do this.F.
21、 They are able to sec that, contrary to expectations, jobs in different fields are similar, and they can also sec how it is possible to cross over to other areas.G. The main reasons for this, it concludes, are the recent cuts in the number of middle-management posts, and the changes that have taken
22、place in the responsibilities of personnel departments.(分数:5.00)(1).(分数:1.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_三、BPART THREE/B(总题数:1,分数:6.00) Read the following article about partnership and the questions below the passage. For each question (1318), mark one letter (A, B, C or D) mi your Answer She
23、et for the answer you choose.BUnderstanding Partnership/BThe Uniform Partnership Act defines a partnership as “an association of two or more persons to carry on as co-owners of a business for a profit.“ The partnership came into being us an evolutionary outgrowth of the proprietorship by correcting
24、stone of tile disadvantages of that ownership form. The formation of a partnership is relatively simple, but because it involves two or more people, it must be based upon an understanding between the partners. In other words, a contract is required. Although the contract can be oral. it is wiser to
25、have so important a document drawn up by an attorney. A contract of this sort is called the Articles of Co-partnership.Partnership has ninny advantages. Firstly, it is relatively simple to organize and dissolve. Although not as simple to organize as a sole proprietorship because Articles of Co-partn
26、ership are required, partnerships are simpler and less expensive to form than corporations. Secondy, it is subject to less government control. As is the case with sole proprietorships, partnerships are not controlled by the same federal and state laws as are corporations. Thirdly, it can keep larger
27、 tax savings. Unlike corporations, partnerships are not legal entities. Partnerships, therefore, do not have special taxes levied on them. Finally, it may provide a high personal incentive. Because the partnership business is carried on by working owners, this form of business ownership retains the
28、high incentive of the sole proprietorship. The partners are working for themselves, and consequently are rewarded for extra effort.Although many of the advantages of a sole proprietorship are carried over into partnership, many of its disadvantages are as well. Like the sole proprietorship, partners
29、hips have the disadvantages of unlimited liability. This means that in the case of bankruptcy of the business, both partners personal assets must be used to settle partnership debts. When one partners investment plus his personal assets are insufficient to meet his share of the creditors claims, the
30、se debts must be settled by the remaining partner or partners. Furthermore, it is difficult to raise money for partnership and the disagreements among partners may easily result in the failure of the partnership.The form of partnership previously discussed is that of a general partnership. There are
31、 other forms of partnership available to businessmen which have specific advantages or overcome specific disadvantages of the general partnership.A limited partnership is one in which the liability of one or more of the partners is limited to the amount invested by him. A limited partnership must ha
32、ve at least one general partner whose liabilities are unlimited. Limited partnerships take advantage of the tax savings available to partnerships while maintaining some of the capital-raising resources available to corporations. However. they are legally complicated and expensive to set up; further,
33、 any activity by a limited partner may result in the loss of his limited status (and his limited liability); and they are not permitted to do business in all states.A joint venture is a partnership that has been set up for one specific undertaking. Upon completion of the undertaking, the joint ventu
34、re is dissolved. Unlike a general partnership, the joint venture is not a continuing business. However, this need not be the case. The prime characteristic is its limitation to one specific venture.(分数:6.00)(1).According to the text, partnership is derived from(分数:1.00)A.corporation.B.sole-proprieto
35、rship.C.co-operative.D.joint venture.(2).All of the following are advantages of partnership except(分数:1.00)A.it is relatively easy to organize and dissolve.B.the partners are subject to less regulations.C.the partners have unlimited liability.D.the partners can identify themselves with the associati
36、on.(3).Partnerships are free from some special taxes because(分数:1.00)A.there is legal distinction between the partners and partnerships.B.partnerships are not legal entities.C.partnerships are keeping large tax savings.D.partnerships own some special privileges.(4).According to the text, if the busi
37、ness fails,(分数:1.00)A.it will be difficult to raise funds for partnership.B.there will be disagreements among partners.C.the partners personal property will be implicated.D.the partners personal assets will not be sufficient to pay debts.(5).According to the text, all of the following am disadvantag
38、es of limited partnerships except(分数:1.00)A.they are legally complex and costly to form.B.they take advantage of lax savings available to partnerships.C.any activity by a limited partner may lead to the loss of his limited status.D.the areas of business are confined.(6).The main feature of joint ven
39、tures is(分数:1.00)A.they are not continuing business.B.riley are of short duration.C.they are usually limited to one specific venture.D.they are dissolved upon the implementation of the undertaking.四、BPART FOUR/B(总题数:1,分数:15.00) Read the letter below from an agency providing temporary staff for compa
40、nies. Choose the correct word A, B, C or D from below the passage to lib each gap. For each question (19-33), mark one letter (A, B, C or D) on your Answer Sheet.Dear Client,Future Offices is advising businesses to plan as far ahead as possible to ensure guaranteed staff cover during holiday periods
41、. There is now aU (19) /Ushortage of skilled secretarial and administrative stall and this isU (20) /Uto get worse over the next twelve months.Businesses which require staff with experience of specialist computer applications are the most atU (21) /U. You are advised toU (22) /Uour agency well befor
42、e the staff are actually needed to be certain of filling gaps with adequatelyU (23) /Upersonnel. If you dont, its almostU (24) /Uthat you will be left without the skills needed toU (25) /Uyour office running smoothly.TileU (26) /Ufor the shortage of secretarial staff appears to be a combination of t
43、woU (27) /U. There has been anU (28) /Uin demand for secretarial services over the last few years, and at the same time there has been aU (29) /Uof students deciding to choose secretarial studies.Office Angels Agency wouldU (30) /Uto emphasize that business should not underestimate the difficulty of
44、U (31) /Uexperienced temporary staff. It is also necessary to make theU (32) /Uthat businesses should be prepared for the tact that they may have to pay mere for this kind ofU (33) /Uin the future.(分数:15.00)A.hardB.seriousC.soreD.strongA.hopedB.wantedC.expectedD.preparedA.riskB.chanceC.worryD.diffic
45、ultyA.confirmB.communicateC.contactD.commandA.lecturedB.aidedC.formedD.trainedA.positiveB.correctC.rightD.certainA.saveB.keepC.ensureD.continueA.reasonB.purposeC.resultD.problemA.articlesB.mattersC.factorsD.subjectsA.enlargementB.increaseC.additionD.upgradeA.lackB.needC.requirementD.fewA.requestB.de
46、sireC.askD.likeA.achievingB.obtainingC.realizingD.earningA.pointB.ideaC.positionD.subjectA.offerB.deliveryC.productD.service五、BPART FIVE/B(总题数:1,分数:12.00) Read the text below about leadership. In most of the lines 34-45, there is one extra word. It is either grammatically incorrect or does not fit i
47、n with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.Being a good leader in business is very much similar to who being a goodlead
48、er in public lifeor even in the army. Many of the qualities required34. are the samethough, of course, a few qualities are not quite special35. to leaders in the business. First of all, however, a good leader in public36. life or business mustnt be frightened to make up firm decisions. You must37. be able to arrive at quick decisions and act on them. Its no good thinking38. too long about what to do