剑桥商务英语中级-101及答案解析.doc

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1、剑桥商务英语中级-101 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：7.00)Business ConsultingA This book explores the new shape of consulting. It examines why organisations use consultants,how consulting firms compete and what consultants do. Based on hundreds of interviews with the m

2、anagers who hire consultants and the people who run consulting firms;it offers an autthorita-tive analysis of this most shadowy of professions.It also provides invaluable practical advice on what organisations need to do to get the best out of the consultants they use and what consulting firms need

3、to do to achieve the best results for those they work for. B Brands and BrandingThis book argues that because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As wel

4、l as making the case for brands and examining the argument of the anti globalisation movement that big brands are bullies which do harm, this book review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications.

5、C Emerging MarketsUsing the real experiences of companies wherever possible to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already oper

6、ating in them It will serve as a guide on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies. D Essential DirectorManagers may run a company but it is the job of directors to make sure it is well run and run in the direction. This livel

7、y and accessible guide to the important subject of corporate governance shows what needs to be done to ensure high standards and how to do it. It is aimed not only at directors, but also at managers and stakeholders in every kind of business and organisation.（分数：7.00）(1).The author of this book beli

8、eves that organisations will never overemphasize the importance of branding.（分数：1.00）A.B.C.D.(2).The author of this book conducted hundreds of interviews in this field so as to offer practical advices.（分数：1.00）A.B.C.D.(3).You may refer to it as a guide if you enter, for the first time, the line of b

9、usiness discussed in this book.（分数：1.00）A.B.C.D.(4).Readers of this book may find it serve as a guide on what needs to be done to make sure a company is well run.（分数：1.00）A.B.C.D.(5).This book covers almost every aspect of the field concerned and also reviews the best practice in this field.（分数：1.00

10、）A.B.C.D.(6).The target readers of this book include managers, stakeholders as well as directors in different kinds of business.（分数：1.00）A.B.C.D.(7).Authentic experiences of some companies are used to demonstrate the points the author wants to argue in the second edition of this book.（分数：1.00）A.B.C.

11、D.三、PART TWO(总题数：1，分数：5.00)Decision Making Psychology Made SimpleDecisions decisions! Understanding decision making psychology can enable you to reach a conclusion quicker. Whether its choosing a holiday destination, or project to fund. youll find this outline of decision making psychology a useful

12、addition to your management toolkit. Making up your own mind should (in theory at least) be the easiest after all, theres only one person involved! So well skip onto the more challenging area of group decision making. Somehow. out of the personality clashes,power struggles and hidden agendas, a perf

13、ect solution is expected to emerge In group decision making, there are a number of methods that can be applied, (8) The methods that are closer to the directive range, mean that the decision is made by a limited, small number of decision makers in the group. The methods that are lower on the spectru

14、m.towards the participatory range, mean that the decision is made by all the parties involved. Individual Dominance is where one person in the group has the authority or power to make the final decision. Minority Minority usually takes the form of decisions delegated from larger groups and made by s

15、ub-committees. Majority Rules usually involve the group voting on the alternatives and the alternative receiving the most votes, wins. Consensus is achieved through group discussion of the alternatives, where every group member can agree on an option and commit to the outcome. Directive decision mak

16、ing is great when time is tight and decisions need made fast, The risk is that decisions made by one person are owned by one person. People affected by the decision can soon make their feelings known by their actions. (9) If there is a low or negative bank account between people involved, there may

17、be trouble ahead! (10) In simple terms, people want to be involved.Regardless of power or status, knowing you have control and influence over your working life increases satisfaction and productivity. It is well known in the caring professions that offering choice helps speed recovery. The bed-bound

18、 patient who is asked whether they want their curtains open or closed, or has a plant to care for. fares better than those whose life is entirely managed by other people,Involving more people in decision making is risky. It takes more time. It requires skilled facilitation. It doesnt guarantee succe

19、ss. (11) Decision making psychology is simple-involvement gets results. Although power struggles, personality clashes and hidden agendas are scary territory, over time,power dissipates, people get on and agendas become more transparent. (12) The decision to work this way is yours! ATo increase your

20、chance of a decision being accepted, a more participatory approach is recommended. BBut what it does do, is increase the likelihood of decisions being owned and acted upon by enough people for a positive change to be effected. CThese methods map out along a spectrum,from directive to participatory d

21、ecision making. DInvest some time in learning group decision making techniques and getting facilitation experience and you will get results. EIf there is a high emotional bank account between people involved, the decision may be accepted although not liked. FCorporate executives have come to learn t

22、hat to be effective, doing good must be grounded in a firms long-term strategy. GSo well skip onto the more challenging area of group decision making.（分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、PART THREE(总题数：1，分数：6.00)Effective Product DifferentiationAs obvious as it may sound, the truth is there

23、 are a lot of businesses out there. The odds of not having any competition are next to impossible, and something any worthwhile business, whether big or small, has to eventually come to accept. Every one of those businesses are trying to do the exact same thing: get people to buy their products. Whe

24、n flooded with so many potential prospects it isnt always easy for the customers to know which business is the best and which one has the best product. What you need to do is help them along. Differentiating your business and your products from the competition is by far one of the most important det

25、ails when dealing with any kind of industry. Everything a company does, from the creative ads they run to the inventive promotions they produce to the full color business cards they hand out is geared towards separating themselves from the rest of the flock. If youre going to compete with them youre

26、 going to have to do the same, and do it more effectively. Sometimes the most effective approaches can be some of the most simplistic. Printing well-colored brochures gives a business the chance to show their customers the subtle or not so subtle differences between them and the competition, whether

27、 it is better designs, better features, or better prices. Handing them a list of all the products or services you offer allows them the ability to see exactly what theyre getting when they do business with you, and the more a customer knows about a business the better the odds are theyll feel comfor

28、table with them. But, even going beyond the products, boosting up your company can also be an effective tool to place you above the competition. When you hand a person a business card, fully colored with a unique design youre handing them a means to remember you. A business card can say a lot about

29、a person and the business they run. Simple, drab colors can be off putting to the per,son looking for a friendlier business. The right color scheme alone can differentiate you from the competition,and once youve managed to separate yourself out, youll be in a prime position to be who the person favo

30、rs when they need that specific product. With competition as steep as it is today, every business has its hands full trying to stay above the rest.When every little thing counts, the business the customers will take to heart will be the one who can show them just why theyre the best qualified. Print

31、ing out the right kind of colorful brochure or business card can be a valuable method of stepping away from the crowded business field.（分数：6.00）(1).According to the writer, what does every business, regardless of its size, make effort to achieve nowadays ?（分数：1.00）A.Get people to buy their products.

32、B.Design and produce new products.C.Make their prices more competitive.D.Better the quality of their present products.(2).Why do some companies design their business cards in full color?（分数：1.00）A.To keep up with the trend.B.To make the cards look fancy.C.To distinguish themselves from others.D.To v

33、ividly demonstrate the corporate culture.(3).What would help customers know better about your business when doing business with them?（分数：1.00）A.Inviting them to kinds of exhibitions related.B.Showing them the price list of your products.C.Asking them to find out the subtle differences between you an

34、d the competitors.D.Giving them a catalogue of all the products or services your business provides.(4).Which of the following alone can differentiate you from your competitors when handing a business card to customers?（分数：1.00）A.The size of the card.B.The right color scheme.C.A unique design of the

35、card.D.A friendlier logo of your company.(5).According to the last paragraph, what kind of business will make the customers think seriously?Its the business that can_.（分数：1.00）A.provide comprehensive after-sales serviceB.always offer the lowest price in the marketC.show customers why they are the be

36、st in classD.convince customers that they are the largest in this field(6).The writer suggests that companies_for the sake of effective product differentiation.（分数：1.00）A.step away from the crowded business fieldB.make as many advertisements in newspapers as possibleC.manage to enter competitive mar

37、kets whenever possibleD.print out the right kind of colorful brochure or business card五、PART FOUR(总题数：1，分数：15.00)The CIO and Technology Leaders ForumWe live in a world of increasing technological complexity,but just what does that mean for CIOs and other IT leaders in the enterprise today? The (19)

38、generation of employees in IT and other enterprise functions - is working in completely different ways from preceding ones-online (20) and social networking are second nature to them, as is their use of technology (21) both their work and social lives. The impact of this technology-savvy generation

39、on how companies operate promises to be profound,but (22) what changes will come is (23) difficult Security and risk will (24) an ever-present concern for executives in this increasingly (25) environment, but the challenge will (26) in understanding how to reduce the risks without affecting the oppo

40、rtunities that this environment will invariably (27) .This Forum will (28) you with the tools to: Put in (29) the building blocks for your companys technologys future, people, solutions, strategy Deliver new revenue streams through technology (30) technology to re-engineer and radically improve inno

41、vation in your organisation. To discuss these key strategic (31) , Economist Conferences is introducing its CIO and Technology Leaders Forum (32) on the number of its previous “ CIO Agenda“ meetings, this high-level (33) will be limited to 30-40 CIOs and IT directors of multinational companies and i

42、nfluential thinkers in the IT and technology space.（分数：15.00）A.appearingB.emergingC.correspondingD.motivatingA.areasB.blocksC.communitiesD.districtsA.inB.onC.ofD.intoA.noticingB.recognisingC.figuringD.identifyingA.possiblyB.exceedinglyC.realisticallyD.typicallyA.remainB.continueC.restD.standA.indepe

43、ndentB.convenientC.collaborativeD.superiorA.dependB.lieC.layD.resultA.takeB.produceC.makeD.createA.armB.giveC.offerD.promoteA.venueB.locationC.placeD.useA.ExerciseB.UtiliseC.EngageD.MaintainA.issuesB.agendasC.talksD.itemsA.CombiningB.ContainingC.DecidingD.BuildingA.exerciseB.actionC.eventD.case六、PAR

44、T FIVE(总题数：1，分数：12.00)Choosing the Right Promotional Product Can Attract Buzz（分数：12.00）(1).be motivated by it. while another group will see it as something which they（分数：1.00）填空项 1:_(2).can use it to re-gift to someone else, And unless your product ends up in the（分数：1.00）填空项 1:_(3).hands of the pers

45、on you intended to, the influence over their behavior you（分数：1.00）填空项 1:_(4).were hoping to leverage is completely lost. “Its got to have lasting value（分数：1.00）填空项 1:_(5).and that doesnt necessarily mean a high cost. “says a client. Ive got a（分数：1.00）填空项 1:_(6).flashlight at home that use every time

46、 when the power goes out and its still（分数：1.00）填空项 1:_(7).got the name of the company that gave it to me on it. Size is also a factor. If（分数：1.00）填空项 1:_(8).most of your attendees are within their driving distance of your event then（分数：1.00）填空项 1:_(9).you can give them something so big because its n

47、ot going to be a problem（分数：1.00）填空项 1:_(10).to take home. But if the majority of attendees have been flown in. then a（分数：1.00）填空项 1:_(11).smaller, more portable item would be a better bet. High-quality T-shirts. the（分数：1.00）填空项 1:_(12).latest high-tech mouse pad or a few high-end golf balls may be

48、fit the bill.（分数：1.00）填空项 1:_七、WRITING(总题数：2，分数：10.00)1.PART ONEYou are a CFO (Chief Financial Officer) for a multinational company. You have been asked to go to a senior staff meeting at your companys head office in New York to make a keynote speech on management accounting. You cannot go, but you have prepared a presentation for the meeting. Write an email to Mary King, who is organising the meeting: apologising for not being able to go to the meeting, explaining why you cannot go, saying what you propose to do. Write 40-50 words. Wr