剑桥商务英语高级-19及答案解析.doc

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1、剑桥商务英语高级-19 及答案解析(总分：100.00，做题时间：90 分钟)一、BREADING/B(总题数：1，分数：8.00)BPART ONE/B Look at the statements below and at the five short advertisements for MBA (Master in Business Administration) courses on the opposite page. Which advertisement (A, B, C, D or E) does each statement 1-8 refer to? For each s

2、tatement 1-8, mark one letter (A, B, C, D or E) on your Answer Sheet. You will need to use some of these letters more than once.BAMBA at Alpha College/BGain an international business qualification at Alpha College in London.Total quality course at a truly competitive price.A brighter portfolio means

3、 brighter prospects.Quality output demands quality input; there are therefore minimum requirements for applicants: Education at least to graduate level. Minimum five years experience at managerial level. Four ten-week terms (Monday to Thursday): short, highly intensive learning opportunities for the

4、 committed businessperson. No weekend or residential school attendance required. Contact us direct to hear more. Phone, fax and email numbers overleaf.BBMBA the Harvey Business School way/BLooking for the best? The highest quality does not come cheap. When you consider the calibre of the world-famou

5、s professors you will be studying with, you will understand why our course is not the cheapest available. We do, however, offer total flexibility - you can arrange your hours to suit your own pattern of work and personal obligations. N.B. Final examinations in June every year. All our teaching premi

6、ses are wheelchair accessible. For further details call 0207 66718 now, or email us on .ukBCGain the MBA recognised worldwide/BUnlike other MBAs, the Carfax College MBA is known all over the world and is praised by employers for its realistic approach. The entire course is based on projects and case

7、 studies, and progress is monitored and graded throughout the course. You must be willing to work closely with others, as this is an integral part of the learning process. For a brochure, contact the address overleaf.BDPart-rinse MBA course in Dulwich/BNeed to sharpen up your cv? Employers demand th

8、e highest qualifications but are rarely willing to release their best employees for long periods of time. The Dulwich MBA therefore offers a three-year part-time course; only day release is necessary, apart from the four-day residential summer school in July or August each year. As the course is spr

9、ead over three years, there are greater opportunities for assimilation of the information which you acquire. All key texts were published in the last five years.BEFlexibility at Elwood/BFlexibility is vital in todays business world. We therefore offer a modular course, which means that you can gain

10、any of the following qualifications while following the General MBA course: Bachelor of Business Administration (2 years) Certificate or Diploma in Financial Management (2/4 semesters) Diploma in Personnel Development Studies (4 semesters) It is this type of flexibility, so important, throughout bus

11、iness today, together with the vitality of our approach, which makes our course the best on the market. Specially tailored one-to-one or small- group courses for the highly experienced manager also available. Call the number overleaf for a free brochure.（分数：8.00）(1).This course is staffed by well-kn

12、own tutors.（分数：1.00）填空项 1:_(2).There are facilities for students with disabilities.（分数：1.00）填空项 1:_(3).This course uses a system of continuous assessment.（分数：1.00）填空项 1:_(4).If you study on this course, you must live in the college for several days.（分数：1.00）填空项 1:_(5).Teamwork is essential on this c

13、ourse.（分数：1.00）填空项 1:_(6).You can plan your attendance to fit in with your own requirements.（分数：1.00）填空项 1:_(7).Individual tuition is offered at this institution.（分数：1.00）填空项 1:_(8).Work experience at a senior level is essential for acceptance on this course.（分数：1.00）填空项 1:_二、BPART TWO/B(总题数：1，分数：6.

14、00) Read this text taken from an article about using wind to generate power. Choose the best sentence from the opposite page to fill each of the gaps. For each gap 9-14, mark one letter (A-H) on your Answer Sheet. Do not mark any letter more than once.B Using wind to generate energy/BUsing the wind

15、to generate energy is often considered unfeasible. In Great Britain, however, wind power is no longer a subject for cranks and dreamers.U (0)H /UThe wind now generates enough electricity to supply 250,000 people. Power companies are investing heavily in the business and windmills are becoming a comm

16、on sight.U (9) /UEven though wind power is clean and does not produce any greenhouse gases, pressure groups are determined to prevent its spread.The National Wind Power Company wants to develop a huge wind farm on the top of Flaight Hill, an extremely beautiful area of Northern England. If they are

17、given the go-ahead, the company will erect 44 rotors there.U (10) /UThey complain that the 60 metre turbines will spoil one of Britains last remaining areas of natural beauty. They say that this is totally unacceptable.U (11) /UThey say that because the turbines are usually seen from some way away,

18、their size would not be noticed because of the scale of the countryside. The idea that wind farms ruin rural areas is not accepted by the British Wind Energy Association. The only problem is that people havent got used to them yet.U (12) /UThey also claim that using the wind is an essential element

19、in attempts to reduce pollution. And this is not all. U (13) /UTo support this, they point to statistics which show that 51 per cent of the power generated by wind turbines can be extracted, compared with about 30 per cent of that generated by coal-fired power stations.The government is keen to boos

20、t the amount of electricity generated by renewable energy sources. In 1994, renewables, including the wind, produced just 2 per cent of Britains electricity, compared with almost half from coal-powered stations. In future, the government would like to see at least 10 per cent of the nations power co

21、ming from the wind.U (14) /UThis, however, would cover up to 1,250 square miles of countryside. One answer is to locate some of them at sea. It is estimated that as much as 20 per cent of Britains energy needs could be supplied by, offshore wind turbines by the year 2025.A. Local residents are deter

22、mined to fight this plan.B. They also dismiss claims that wind technology is inefficient.C. However, this development has not been universally welcomed.D. To achieve this, some 40,000 300-kilowatt turbines would be needed.E. In a press release they state that the countryside is always changing and t

23、hey deny that wind machines look ugly.F. Recent research, however, has indicated some new problems.G. Such allegations are dismissed out of hand by the company.H. It is now regarded as an important and economically viable source of energy.（分数：6.00）(1).（分数：1.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项

24、1:_三、BPART THREE/B(总题数：1，分数：6.00) Read the following extract from an article about a British businessman and the questions on the opposite page. For each question 15-20, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose.Gordon Kent is the kind of tough English northerner

25、who runs things his own way. Contrary to what is normal in big corporations today, his company has no remuneration committee, it is short on part-time directors and it has no qualms about employing family members. Mr Kent is chairman and chief executive of the engineering fum William Kent, which has

26、 been a family business since the middle of the last century. Until a week ago none of this would have made the headlines. But a rival engineering company has changed this with its 58 million hostile takeover bid, putting Kents management style in the spotlight. Kent is a fighter: “All my career, Iv

27、e battled. Ive had to battle with customers and suppliers and management.“This will certainly not be his first fight. In 1980, when borrowing money was costing more than 20 per cent, his father was in favour of closing the business. Gordon was not; he forced his father off the board of directors and

28、 saved the company. He says, “A difference of views arose. I said the company could either be run by me, or by him, but I couldnt stay there and implement his policy. There was a board meeting and he was persuaded to withdraw.“He says his toughest battle was not taking on his father, but forcing his

29、 160-strong workforce to accept automation at the factory in 1982. “I was really in a difficult position then. The management were against me, the men were against me. The change meant they would have to work a lot harder. I got them all together, and I just said, Weve got to make this work - its al

30、l our livelihoods at stake. I was determined to make this business work to save the British steel foundry industry.“ He won that battle too. Rationalisations, cost-cutting, and a string of 14 acquisitions followed, and the lossmaking family business became a recognised leader in the steel castings i

31、ndustry.Kent makes running William Kent sound like a military operation, and there is something in his clipped language which is irresistibly reminiscent of the army. His management style is unashamedly autocratic. “I have a very loyal team, and, yes, they have to work hard but they relish it,“ he s

32、ays. But unusually for a publicly quoted company, his loyal staff include his wife, Alison, a lawyer who works as a consultant for the company. “Im not frightened of having to justify this,“ he says. The shareholders are getting a good deal out of his wife, he reckons, as the company would probably

33、have to pay double for the same services from any other consultant.Kent robustly defends his own pay and the generous terms of his contract. He reckons he is worth it. “There is a 5 million key man insurance policy on me, and some of our banking arrangements are dependent on me staying with the comp

34、any. So the outside world reckons Im fairly important - that isnt just my opinion.“He describes himself as being like the captain of a ship, and he has a firm belief in experience rather than management theory. “Youve got to learn your management skills by practical experience; otherwise you confuse

35、 delegating with passing the buck and you dont know when people are talking rubbish. I have the strength to fight off this takeover bid. For me its war. I am autocratic, because thats how you win. When you cut out all the emotion, its down to money. William Kent is worth much more than this most inf

36、erior rival company has suggested. And I know I will be able to convince the shareholders of this.“（分数：6.00）(1).Why is Kents company in the news?（分数：1.00）A.He has problems with management.B.Another company wants to gain control of it.C.He is looking for new advisers to help run it.D.There have been

37、complaints about his management style.(2).When the company went through a difficult period in the early 1980s, Kent（分数：1.00）A.considered resigning from the company.B.thought the company was going to go bankrupt.C.made his father give up his power over the company.D.persuaded his father to change his

38、 policies,(3).Kent says that he introduced automation at his factory because he（分数：1.00）A.wanted to make the future of the steel industry more secure.B.thought that his men were not working hard enough.C.needed to cut down on the running costs of the company.D.believed it would encourage team spirit

39、 in his workforce.(4).How does Kent say he feels about having his wife working for the company?（分数：1.00）A.embarrassed that people know about itB.certain that she is better than other consultantsC.afraid that people will misunderstand her role in the companyD.confident he can defend her contribution

40、to the company(5).With regard to his own position in the company, Kent says（分数：1.00）A.people outside the company think hes overpaid,B.if he left, the company would lose some of its bank contracts.C.hes the most important member of the company.D.the value of his work justifies an increase in his insu

41、rance policy.(6).Kent says that his management style is characterised by（分数：1.00）A.being able to persuade shareholders to accept his point of view.B.showing no sign of emotion when dealing with financial matters.C.proving to his rivals that he is a strong leader.D.giving orders and expecting others

42、to obey them.四、BPART FOUR/B(总题数：1，分数：10.00) Read the article below about the importance of communication in business. Choose the best word to fill each gap from A, B, C or D on the opposite page. For each question 21-30, mark one letter (A, B, C or D) on your Answer Sheet.B Business communication/BO

43、ne of the most important features in any business is communication. Good communications are required at all stages of the business process. Businesses employ, and are owned and run by, various groups of people. Workers, directors and shareholders are three important groups closelyU (21) /Uwith a bus

44、iness. Other influential groups include customers, suppliers and the government.CommunicationU (22) /Ubetween these groups and the individuals who make up the groups. WithinU (23) /Ucompanies internal communications occur at, and between the various levels. Directors communicate with one another con

45、cerning the companys overall strategy. TheyU (24) /Umanagers of their plans, and the managers then communicate with the other employeesU (25) /Uare conducted concerning pay and working conditions. Managers communicate decisions and orders and try toU (26) /Umorale and motivation through good communi

46、cation. EmployeesU (27) /Ucommunicate with each other, for example over production and wages.External communication occurs when a companys directors or employees communicate with those individuals and groups whoU (28) /Uwith the company. Shareholders receive copies of the companys annual accounts, t

47、ogether with theU (29) /Uof the Chairman and Directors. Government departments require statistical and financial information from the company. An advertising agency isU (30) /Uabout the companys advertising policies. Customers need to know if goods have not been despatched and suppliers contacted if

48、 their goods have not been delivered. Reliable and effective communication is one of the key elements which leads to efficient management of a company.（分数：10.00）A.implicatedB.committedC.involvedD.interestedA.takes placeB.takes inC.takes overD.takes holdA.singularB.loneC.individualD.uniqueA.replyB.showC.acquaintD.informA.InterrogationsB.QuestionsC.Negotia