高级写作-4及答案解析.doc

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1、高级写作-4 及答案解析(总分：8.00，做题时间：90 分钟)一、写作题(总题数：2，分数：8.00)1.PART ONEQuestion 1 The graph below shows the expenses on fast food by Chinese teenagers. Using the information from the graph, write a short report concerning the changes. Write 120140 words.（分数：2.00）_PART TWOQuestions 2-4 Write an answer to one

2、of the questions 2-4 in this part. Write 200-250 words on pages 5 and 6. Write the question number in the box at the top of page 5.（分数：6.00）(1).Question 2 Your manager is planning to improve relations with customers. He has asked you to write a report about ways to make customers feel valued. Write

3、the report for your manager, including the following information: the current relations with customers, what practices could be adopted to improve customer relations, how our company could benefit from it.（分数：2.00）_(2).Question 3 Your company has put an advertisement on a local newspaper to recruit

4、a manager for an overseas subsidiary, an applicant has written to show interest in it. Write a letter to the applicant: introducing your corporate culture to him, defining the job responsibilities, terms and conditions of employment, etc.（分数：2.00）_(3).Question 4 Your company has decided to concentra

5、te more on establishing employee loyalty. The Managing Director has asked you to do some research and write a proposal about it. Write your proposal, including the following: a brief outline of the current state of employee loyalty, some possible measures to establish staff loyalty, the possible out

6、comes of the measures, possible risks involved in the measures.（分数：2.00）_高级写作-4 答案解析(总分：8.00，做题时间：90 分钟)一、写作题(总题数：2，分数：8.00)1.PART ONEQuestion 1 The graph below shows the expenses on fast food by Chinese teenagers. Using the information from the graph, write a short report concerning the changes. Wr

7、ite 120140 words.（分数：2.00）_正确答案：(Report on Chinese teenagers expenses on Fast FoodIntroductionThis report shows the fluctuation of Chinese teenagers expenses on fast food over half a dozen years from 1996 to 2001.FindingsAs is manifested in the above graph, the expenses of Chinese teenagers on fast

8、food experienced fluctuated over the 6 years in question.From 1995 to 1997 the total amount that Chinese teenagers spend on fast food drastically increased from 23 million to 27 million USD; thereafter, in the following year, the rise continued and reached its peak, 60 million USD; from 1998, the to

9、tal amount gradually dropped and the expenses went back to 42 million USD in the year 2001.)解析：PART TWOQuestions 2-4 Write an answer to one of the questions 2-4 in this part. Write 200-250 words on pages 5 and 6. Write the question number in the box at the top of page 5.（分数：6.00）(1).Question 2 Your

10、manager is planning to improve relations with customers. He has asked you to write a report about ways to make customers feel valued. Write the report for your manager, including the following information: the current relations with customers, what practices could be adopted to improve customer rela

11、tions, how our company could benefit from it.（分数：2.00）_正确答案：(To: Roger BrownFrom: Will SmithDate: Oct. 23, 2009Subject: Customer Relations ImprovementIntroductionThe recent customers satisfaction survey shows that our customers satisfaction rate is 58%, which is comparatively lower than the market a

12、verage 65%, as advised by our marketing competitiveness consultant. Generally speaking, we are good at market rate, delivery time, and the issues that our customers are concerned with are flexibility in paying.FindingsCurrently we do not allow any flexibility in our customers pay time and amount. Th

13、is saves our energy to manage our account. However, some of our long-term and valued customers would think that their need is not addressed. My recommendation to this is that for those customers that are with us for 3 years and above, and those customers whose purchasing volumes are larger than 20 t

14、ons per month, we can give favorable terms of 40 days other than 30 days.ConclusionThis may slightly influence our cash flow. However, this is worth doing. It will only be applicable to our customers with good credit. This is our first step in differentiating the customers. This will make them feel

15、that we treasure them, address to their needs, and also would like to provide support in their way of development. I believe that they would be stable and with us longer.)解析：(2).Question 3 Your company has put an advertisement on a local newspaper to recruit a manager for an overseas subsidiary, an

16、applicant has written to show interest in it. Write a letter to the applicant: introducing your corporate culture to him, defining the job responsibilities, terms and conditions of employment, etc.（分数：2.00）_正确答案：(Question 2Dear Mr. Green,We have received your letter enquiring about the details of th

17、e recruitment. Thanks for your interest in our company and your application for a post as a manager for an overseas subsidiary.Our company has a history of nearly 150 years and enjoys high fame as a high quality coffee producer. We advocate fairness, harmony and humanity. Our corporate culture is th

18、at all the employees have a role in the management and each of us is trying our best to make a contribution to the companys progress.The managers position is of vital importance for the future and further development of our subsidiary. First of all, the applicant should possess the ability to quickl

19、y have the overall situation under his control and to handle urgent matters. And as the head of the company not only does he have to know how to use talents, making the applicants serve our company better, but also learns to unite them as a team invigorated with fighting power. It will be very satis

20、fying if the applicant has compelling experience related to this post.Once an applicant is chosen, we will provide very satisfactory pay, a substantial salary, good welfare and comfortable working conditions.Please do not hesitate to contact me if you need any further questions.Yours sincerely,Will

21、Smith)解析：(3).Question 4 Your company has decided to concentrate more on establishing employee loyalty. The Managing Director has asked you to do some research and write a proposal about it. Write your proposal, including the following: a brief outline of the current state of employee loyalty, some p

22、ossible measures to establish staff loyalty, the possible outcomes of the measures, possible risks involved in the measures.（分数：2.00）_正确答案：(Question 4IntroductionThis proposal aims at showing why employee loyalty has deteriorated and suggesting ways of improving the current situation.Current situati

23、onA survey among the employees has shown the low employee loyalty. The key findings are outlined as follows:Unsatisfactory salaries and not enough fringe benefits are some of the real reasons for this problem. It is generally felt that the companys competitors offer higher levels of remuneration.The

24、re appears to be a lack of information and resources needed for employees to do a good job. They also lack the necessary skills to meet the requirement of the job.MeasuresWe strongly recommend the following measures:Carry out a review of the current salary structure involving comparison with similar

25、 organization.Provide regular and specific information and resources to employees based on the requirements. Also ensure, through ongoing training, that employees acquire the necessary expertise to fulfill their responsibilities.Possible outcomesBy these measures we can undoubtedly establish employee loyalty and they will have a positive impact on the performance of the company.Possible risksThe possible risks, if these measures are adopted, are that they are quite time consuming and this of course will lead to more costs. But a high turnover will be more rewarding.)解析：