高级写作-2及答案解析.doc

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1、高级写作-2 及答案解析(总分：8.00，做题时间：90 分钟)一、写作题(总题数：2，分数：8.00)1.PART ONEQuestion 1 The pie charts below show the means of transport used by city dwellers in China in 1988 and 2008. Using the information from the charts, write a short report concerning the changes. Write 120140 words.（分数：2.00）_PART TWOQuestion

2、s 2-4 Write an answer to one of the questions 2-4 in this part. Write 200-250 words on pages 5 and 6. Write the question number in the box at the top of page 5.（分数：6.00）(1).Question 2 Your manager is keen to improve work efficiency among the staff. He has asked you to introduce to your fellow staff

3、members practices to improve time management. Write the report for your manager, including the following information: the importance of planning work time effectively, practices to improve time management, steps to follow in carrying out the practices.（分数：2.00）_(2).Question 3 One of your companys pr

4、oducts is suffering from downturn in sales recently. You think that an advertising campaign will help increase sales. Write a letter to the Managing Director: explaining why you think an advertising campaign would help, stating the cost of the advertising campaign, predicting how it would help the s

5、ales of the product.（分数：2.00）_(3).Question 4 The IT company you work for is thinking about acquiring one of the Telecommunications Company. You have been asked to do some research about it and write a proposal. Write your proposal, including the following: identifying which company to acquire, expla

6、ining the advantages of acquiring that company, suggesting the steps to follow in the acquisition, discussing the risks involved in the acquisition.（分数：2.00）_高级写作-2 答案解析(总分：8.00，做题时间：90 分钟)一、写作题(总题数：2，分数：8.00)1.PART ONEQuestion 1 The pie charts below show the means of transport used by city dwellers

7、 in China in 1988 and 2008. Using the information from the charts, write a short report concerning the changes. Write 120140 words.（分数：2.00）_正确答案：(Report on the Transport Means in ChinaIntroductionThis report presents the changes in the adoption of transport means by city dwellers in China over the

8、20 years between 1988 and 2008.FindingsThe above two pie charts reflect the changes of Chinese dwellers transport means over the 20 years between 1988 and 2008. Generally speaking, in 1988, the majority adopted cycling and walking as the major transportation means, with their percentages being 40% a

9、nd 34% respectively. However, the proportions of these two means have dropped drastically, by 2008, to 19% and 4%.On the other hand, the most notable increase is the number of private cars whose percentage increased from 4% in 1988 to 35% in 2008. Similarly, public transport also became a commonly a

10、dopted means of transport whose proportion increased by 20%.)解析：PART TWOQuestions 2-4 Write an answer to one of the questions 2-4 in this part. Write 200-250 words on pages 5 and 6. Write the question number in the box at the top of page 5.（分数：6.00）(1).Question 2 Your manager is keen to improve work

11、 efficiency among the staff. He has asked you to introduce to your fellow staff members practices to improve time management. Write the report for your manager, including the following information: the importance of planning work time effectively, practices to improve time management, steps to follo

12、w in carrying out the practices.（分数：2.00）_正确答案：(To: Roger BrownFrom: Will SmithDate: Oct. 23, 2009Subject: Time ManagementIntroductionI am happy to be tasked with this report on improving our work efficiency. I am with you that we are not highly efficient due to the fact that we do not manage our ti

13、me well. I still remember a famous saying that “Time passes very fast, however, it is fair to everybody, not giving one a second more, and also not giving others one second less. It all depends on how you can make use of it. “ Therefore, if we can improve our skills of time management, we could do o

14、ur work punctually, efficiently, and also easily.RecommendationsThere are many ways of helping us manage our time. The greatest way to do this is to get everybody to have their daily, weekly, and even monthly work plan. As a result, we will need to look at our yearly performance objectives, and brea

15、k it into a monthly plan, i.e., we will need to complete a certain task within this month. People can personally decide on which date they prefer to work on this. To manage time also means that we will need to deal with interruptions. I would recommend to our people that we deal with them, but also

16、we need to bear in mind our priorities, our monthly and yearly target. If they have trouble balancing them, I suggest that they let you make decisions for them.The calendar function of Microsoft Office Inbox can help people to plan their time. They will be advised to put in calendar their planned wo

17、rk and task, and also open their calendar among the team so that we can take a look and see if they are doing it well or not.)解析：(2).Question 3 One of your companys products is suffering from downturn in sales recently. You think that an advertising campaign will help increase sales. Write a letter

18、to the Managing Director: explaining why you think an advertising campaign would help, stating the cost of the advertising campaign, predicting how it would help the sales of the product.（分数：2.00）_正确答案：(Dear Mr. Green,I am writing about the recent downturn in the selling of the tape-recorder CI00, w

19、hich has brought us a lot of profits over the past 10 years.Recently CD players have been selling very well, which partly leads to the decline of the selling of our CIO0. If we still do nothing about it, possibly the sales of CIO0 will continue to fall. In view of the present situation, I think we s

20、hould put up road shows near primary schools and high schools since students have long remained our loyal customers. We have to make it clear that if they want to listen to English tapes or songs, CIO0 is their best choice because it not only has the best sound quality and also the coolest image.Sin

21、ce we will only need to put up some posters and our own staff could be in the road shows, I do not think we have to invest very much in it. The point is, we have to design the most appealing posters and the best slogans to convey to the prospective customers that we are always leading the fashion. A

22、nd we could give the person who buys on the spot a 5% to 10% discount, and this may help selling a lot.Yours Sincerely,Will Smith)解析：(3).Question 4 The IT company you work for is thinking about acquiring one of the Telecommunications Company. You have been asked to do some research about it and writ

23、e a proposal. Write your proposal, including the following: identifying which company to acquire, explaining the advantages of acquiring that company, suggesting the steps to follow in the acquisition, discussing the risks involved in the acquisition.（分数：2.00）_正确答案：(IntroductionThis proposal sets ou

24、t to make some suggestions as to acquiring one of the Telecommunications Company.FindingsAfter we have done careful research, we find that there are a lot of advantages of acquiring Air Touch. First of all, Air Touch Telecommunications Company is a very famous foreign company in the related industry

25、. Once the acquisition is successful, in the short run we could not only expand the company and easily enter a new market, hut also complement a product portfolio to satisfy our clients. In the long run, by reducing cost, we can seize a bigger market share and raise share value. As can be imagined,

26、it will surely make a great profit.RecommendationsIn the process of acquisition, we had better follow some rules and steps. Generally speaking, our co-operation is a capital-acquisition contract, which means that we must figure out which side has the primary power to run the company acquired. Respec

27、ting our partners strength, our company still has the right to make a strategic decision for the further growth of the company acquired.ConclusionAlthough there are great potential profits and possible competitive edges in acquisition, the risks involved cannot be ignored. For instance, between two companies with different national cultures, there may be a destructive cultural conflict. Furthermore, the redundancy phenomenon may be very serious.)解析：