大学六级-482及答案解析.doc

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1、大学六级-482 及答案解析(总分：703.00，做题时间：90 分钟)一、BPart Writing(总题数：1，分数：106.00)1.现在越来越多的年轻人把手机短信作为交流的主要渠道 2. 使用手机雉的利与弊 3. 我的观点 B My Viewpoint on Wide-spread SMS/B（分数：106.00）_二、BPart Reading (总题数：1，分数：70.00)B Social Networking/BA large but long-in-the-tooth technology company hoping to become a bigger force in

2、online advertising buys a small start-up in a sector that everybody agrees is the next big thing. A decade ago, this was Microsoft buying Hotmail-the firm that established web-based e-mail as a must-have service for internet users, and promised to drive up page views, and thus advertising inventory,

3、 on the software giants websites. This month it was AOL, a struggling web portal (入口网站) that is part of Time Warner, an old-media giant, buying Bebo, a small but up-and-coming online social network, for $ 850m.Both deals, in their respective decades, illustrate a great paradox of the internet in tha

4、t the premise underlying them is precisely half right and half wrong. The correct half is that a next big thing-web-mall then, social networking now-can indeed quickly become something that consumers expect from their favorite web portal. The non sequitur(推论，结论) is to assume that the new service wil

5、l be a revenue-generating business in its own right.Web-mall has certainly not become a business. Admittedly, Google, Microsoft, Yahoo!, AOL and other providers of web-mall accounts do place advertisements on their web-mail offerings, but this is small beer. They offer e-mail-and volumes of free arc

6、hival (档案的) storage unimaginable a decade ago-because the service, including its associated address book, calendar, and other features, is cheap to deliver and keeps consumers engaged with their brands and websites, making users more likely to visit affiliated pages where advertising is more effecti

7、ve.Social networking appears to be similar in this regard. The big internet and media companies have bid up the implicit valuations of MySpace, Facebook and others. But that does not mean there is a working revenue model. Sergey Brin, Googles co-founder, recently admitted that Googles “social networ

8、king inventory as a whole“ was proving problematic and that the “monetization work we were doing there didnt pan out as well as we had hoped“. Google has a contractual agreement with News Corp to place advertisements on its network, MySpace, and also owns its own network, Orkut. Clearly, Google is n

9、ot making money from either.Facebook, now allied to Microsoft, has fared worse. Its grand attempt to redefine the advertising industry by pioneering a new approach to social marketing, called Beacon, failed completely. Facebooks idea was to inform a users friends whenever he bought something at cert

10、ain online retailers, by running a small announcement inside the friends “news feeds“. In theory, this was to become a new recommendation economy, an algorithmic (算术的) form of word of mouth. In practice, users rebelled and privacy watchdogs cried foul. Mark Zuckerberg, Facebooks founder, admitted in

11、 December that “we simply did a bad job with this release“ and apologized.So it is entirely conceivable that social networking, like web-mail, will never make oodles of money. That, however, in no way detracts from its enormous utility. Social networking has made explicit the connections between peo

12、ple, so that a thriving ecosystem of small programs can exploit this “social graph“ to enable friends to interact via games, greetings, video clips and so on.But should users really have to visit a specific website to do this sort of thing? “We will look back to 2008 and think that we had to go to a

13、 destination like Facebook or LinkedIn to be social,“ says Charlene IA at Forrester Research, a consultancy. Future social networks, she thinks, “will be anywhere and everywhere we need and want them to be“. No more logging on to Facebook just to see the “news feed“ of updates from your friends; ins

14、tead it will come straight to your e-mail inbox, RSS reader or instant messenger. No need to upload photos to Facebook to show them to friends, since those with privacy permissions in your electronic address book can automatically get them.The problem with todays social networks is that they are oft

15、en closed to the outside web. The big networks have decided to be “open toward independent programmers, to encourage them to write fun new software for them. But they are reluctant to become equally open towards their users, because the networks lofty valuations depend on maximizing their page views

16、-so they maintain a tight grip on their users information, to ensure that they keep coming back. As a result, avid internet users often maintain separate accounts on several social networks, instant-messaging services, photo-sharing and blogging sites, and usually cannot even send simple messages fr

17、om one to the other. They must invite the same friends to each service separately. It is a drag.Historically, online media tend to start this way. The early services, such as CompuServe, Prodigy or AOL, began as “walled gardens“ before they opened up to become websites. The early e-mail services cou

18、ld send messages only within their own walls (rather as Facebooks messaging does today). Instant-messaging, too, started closed, but is gradually opening up. In social networking, this evolution is just beginning. Parts of the industry are collaborating in a “data portability workgroup“ to let peopl

19、e move their friend lists and other information around the web. Others are pushing Open ID, a plan to create a single, federated sign-on system that people can use across many sites.The opening of social networks may now accelerate thanks to that older next big thing, webmail. As a technology, mall

20、has come to seem rather old-fashioned. But Google, Yahoo!, Microsoft and other firms are now discovering that they may already have the ideal infrastructure (基础设施) for social networking in the form of the address books, in-boxes and calendars of their users. “E-mail in the wider sense is the most im

21、portant social network,“ says David Ascher, who manages Thunder-bird, a cutting-edge open-source e-mail application, for the Mozilla Foundation, which also oversees the popular Firefox web browser.That is because the extended in-box contains invaluable and dynamically updated information about human

22、 connections. On Facebook, a social graph notoriously deteriorates after the initial thrill of finding old friends from school wears off. By contrast, an e-mail account has access to the entire address book and can infer information from the frequency and intensity of contact as it occurs. Joe gets

23、e-malls from Jack and Jane, but opens only Janes; Joe has Jane in his calendar tomorrow, and is instant-messaging with her right now; Joe tagged Jack “work only“ in his address book. Perhaps Joes party photos should be visible to Jane, but not Jack.This kind of social intelligence can be applied acr

24、oss many services on the open web. Better yet, if there is no pressure to make a business out of it, it can remain intimate, and discreet. Facebook has an economic incentive to publish ever more data about its users, says Mr Ascher, whereas Thunderbird, which is an open-source project, can let users

25、 minimise what they share. Social networking may end up being everywhere, and yet nowhere.（分数：70.00）(1).Nearly everyone has realized that Microsoft buying Hotmail has illustrated the paradox of Internet.（分数：7.00）填空项 1:_(2).The providers of web-mail like Google, Microsoft and Yahoo!, have reaped huge

26、 profits by placing advertisements.（分数：7.00）填空项 1:_(3).The Internet and media companies have realized the implicit valuations of social networking, but havent made it a working revenue model.（分数：7.00）填空项 1:_(4).Facebooks idea to social marketing has problems both in theory and in practice.（分数：7.00）填

27、空项 1:_(5).Social networking has its enormous utility and enables friends to interact via means such as games, greetings and _.（分数：7.00）填空项 1:_(6).Charlene Li considered that the future social networks will be _.（分数：7.00）填空项 1:_(7).The disadvantage of todays social networks is that to the outside web

28、, they are not _.（分数：7.00）填空项 1:_(8).The program aimed at creating a single, federated sign-on system is called _.（分数：7.00）填空项 1:_(9).The opening of social network may now accelerate owing to _.（分数：7.00）填空项 1:_(10).Contrary to the opening up of Facebook, the Thunderbird can make users minimize _.（分数

29、：7.00）填空项 1:_三、BPart Listenin(总题数：3，分数：105.00)BQuestions 11 to 18 are based on the conversation you have just heard./B（分数：56.00）A.At a drug store.B.At a hospital.C.At a doctors office.D.At a dentists office.A.Preparing for bed.B.Walking toward the campus.C.Looking for a place to live.D.Inviting some

30、 friends to visit.A.He always eats more than he can chew.B.He eats while studying and working.C.He got sick because he ate too much.D.Bob is trying to study and work too much.A.The old houses should be turned into stores.B.The city needs even more modernization.C.This shopping center is quite old.D.

31、New shopping centers are very common.A.They have a lot in common.B.They havent seen each other for a long time.C.They are enjoying seeing each other again.D.They often visit each other and talk for a long time.A.It is in the center of the campus.B.It should have a map of the city.C.It has informatio

32、n about summer camps.D.It probably has a campus map.A.To take some more vegetables.B.To avoid taking any more food.C.To pass the woman the meat.D.To help to prepare the potatoes.A.Someone hired by the auto club.B.He repaired it himself.C.A private mechanic he phoned.D.A passing police patrol car.Que

33、stions 19 to 21 are based on the conversation you have just heard.（分数：21.00）A.20 years ago.B.25 years ago.C.When Shakespeare was there.D.When the restaurant newly opened.A.In the corner near the band.B.In the corner by the window.C.At the table near the bank.D.In a dark room.A.A green dress.B.A dark

34、 red dress.C.A long brown robe.D.A bright golden dress.Questions 22 to 25 are based on the conversation you have just heard.（分数：28.00）A.Maderia was not chosen because its roads were too dangerous.B.The Costa Del Sol was finally chosen after three months of investigation.C.Britain was not chosen beca

35、use it now was forecast for April.D.Portugal was not chosen because it was not quiet enough for the press.A.At least 60 had been tested on British roads.B.30 were shipped from England to Spain in containers.C.About 50 were transported from the factory to Plymouth.D.Only 20 were sent at night by char

36、ter flights.A.In all, forty technicians were sent to the launch.B.Some specialized technicians were sent to prevent accidents.C.All the technicians overland were sent to Marblla in six Range Rovers.D.About half as many technicians as cars were sent to the launch.A.The British regional press.B.The fo

37、reign press.C.The car dealers and their wives.D.Correspondents from the British national press.四、BSection B/B(总题数：3，分数：70.00)BPassage OneQuestions 26 to 28 are based on the passage you have just heard./B（分数：21.00）A.1930-1965.B.1945-present.C.1930-present.D.1965-present.A.They thought to buy things b

38、efore the prices went up.B.They bought things because they remembered the Great Depression.C.They were concerned about spending money.D.They didnt want to spoil theft children.A.They learned to save as thrifty as their parents.B.They spend money quickly and impulsively to avoid higher prices.C.They

39、put most of theft money into their savings accounts.D.They spend some money and save some.BPassage TwoQuestions 29 to 31 are based on the passage you have just heard./B（分数：21.00）A.Because Iranian leaders has not visited the UK for many years.B.Because the hostility between Western countries and Iran

40、 began thawing.C.Because the visit shows the normalization between Korea and Italy.D.Because Kharrazi is the first Iranian minister to visit UK.A.Ayatollah Ruhollah Khomeini.B.Kamal Kharrazi.C.Tony Blair.D.Salman Rushdie.A.Downing Street is the place where Iranian leaders meet visitors.B.Ideological

41、 and cultural differences are obstacles.C.Economic sanctions are effective on controlling another country.D.Peaceful means is the best solution in settling differences.BPassage ThreeQuestions 32 to 35 are based on the passage you have just heard./B（分数：28.00）A.A study of the Chicago-based Market Rese

42、arch Corporation.B.One of the essentials for life.C.Latest figures of people who dont eat breakfast.D.Breakfast and human health.A.Anyone without breakfast does in, prove his performance.B.Not giving people breakfast improves lfis performance.C.People having breakfast do improve their performance.D.

43、Having breakfast does not improve performance, either.A.Not eating breakfast might affect the health of children.B.Breakfast does not affect performance.C.Professor Bendor once taught college courses in nutrition in London.D.The number of people who dont eat breakfast has increased.A.Several studies

44、 have been done in the past few years.B.Not eating breakfast does no harm to the adults health.C.Adults have especially made studies in this field.D.Eating little in the morning may be good for health.五、BSection C/B(总题数：1，分数：77.00)The English, as a race, are very different from all other nationaliti

45、es, including their closet neighbors, the French, Belgians, and Dutch. It is U(36) /U that living on an island which is U(37) /U from the rest of Europe has much to do with it. U(38) /U, a lot of European people want to ask about the U(39) /U. It may be interesting and sometimes, or we may say, U(40

46、) /U stated that the Englishman( including the Scots) has U(41) /U so many attitudes and habits which U(42) /U him from other nationalities. That is what we called the national U(43) /UBroadly speaking, the Englishman is a quiet, shy, reserved such a person who is fully relaxed only among people he

47、knows well. The Englishman is somewhat different. U(44) /U You only have to witness a city train rely morning or evening to see the truth of this. You often see such an image, that is, the serious-looking businessmen and women sit reading their newspapers or having a light sleep in a corner, no one

48、speaks, even if you want to have a talk. They pay no attention to you. In fact, to do so would seem most unusual.In many parts of the world it is quite normal to show openly extremes of enthusiasm, emotion, excitement, etc. , often accompanied by appropriate gestures.U (45) /U. But he tends to display his feelings far less and this is reflected in his use of language. Imagine a man commenting on the great beaut