【考研类试卷】西医综合-诊断学-4及答案解析.doc
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1、西医综合-诊断学-4 及答案解析(总分:100.00,做题时间:90 分钟)一、Section Use of Eng(总题数:1,分数:10.00)Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television (1) a revolution in product and servi
2、ce. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again (2) promotion. By going online, companies can communicate instantly and directly with prospective customers. (3) on the World Wide Web includes advertising, sponsorships, and sales promotions (4)
3、sweepstakes, contests, coupons, and rebates. In 1996 World Wide Web advertising revenues (5) $ 300 million.Effective online marketers dont (6) transfer hard-copy ads to cyberspace. (7) sites blend promotional and non-promotional information indirectly delivering the advertising messages. To (8) visi
4、ts to their sites and to create and (9) customer loyalty, companies change information frequently and provide many opportunities for (10) .A prototype for excellent (11) promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film fe
5、stival, (12) they will find no traditional ads. (13) subtle is the mix of product and promotion that visitors hardly know an advertising message has been (14) . Sega of America, maker of computer games and hardware, uses its Web site for a (15) of different promotions, such as (16) new game characte
6、rs to the public and supplying Web surfers the opportunity to (17) games. Segas home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape (18) increasing site visits by 15 percent. Online (19) in Quaker Oats Gatorade promotion received a
7、 free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product (20) and helped the company know its customers better.(分数:10.00)(1).A brought down B brought about C brought out D brought up(分数:0.50)A.B.C.D.(2).A transferring B transforming C tra
8、nsmitting D transplanting(分数:0.50)A.B.C.D.(3).A Advertising B Marketing C Sales D Promotion(分数:0.50)A.B.C.D.(4).A like B about C as D on(分数:0.50)A.B.C.D.(5).A arrived B topped C overcame D descended(分数:0.50)A.B.C.D.(6).A merely B virtually C hardly D actually(分数:0.50)A.B.C.D.(7).A Pirating B Optimis
9、tic C Successful D Legitimate(分数:0.50)A.B.C.D.(8).A encourage B frustrate C tempt D commit(分数:0.50)A.B.C.D.(9).A devastate B designate C cultivate D confirm(分数:0.50)A.B.C.D.(10).A interaction B assimilation C differentiation D collaboration(分数:0.50)A.B.C.D.(11).A internet B online C current D predom
10、inant(分数:0.50)A.B.C.D.(12).A though B for C but D while(分数:0.50)A.B.C.D.(13).A Since B However C Such D So(分数:0.50)A.B.C.D.(14).A propagated B advertised C delivered D affected(分数:0.50)A.B.C.D.(15).A variety B couple C monotone D section(分数:0.50)A.B.C.D.(16).A discovering B introducing C raising D c
11、reating(分数:0.50)A.B.C.D.(17).A exchange B purchase C download D acquire(分数:0.50)A.B.C.D.(18).A thereby B though C nonetheless D hereafter(分数:0.50)A.B.C.D.(19).A customers B addicts C participants D marketers(分数:0.50)A.B.C.D.(20).A loyalty B credit C prestige D diversity(分数:0.50)A.B.C.D.二、Section Rea
12、ding Co(总题数:0,分数:0.00)三、Part A(总题数:0,分数:0.00)四、Text 1(总题数:1,分数:10.00)In 1993, I published a book, The Rage of a Privileged Class, whose central thesis was that even the most gifted African-Americans assumed that they would never crash through Americas glass ceilingno matter how talented, well educat
13、ed, or hardworking they were. Few people of any race would claim that true equality has arrived; but so much has changed since Rage came out. Color is becoming less and less a burden; race is less and less an immovable barrier.My new research explores how that phenomenon is changing the way people o
14、f all races view the American landscape. I polled two groups of especially accomplished people of color. One is the African-American alumni of Harvard Business School. The other is the alumni of A Better Chance, a program, founded in 1963, that sends ambitious, talented youngsters to some of the nat
15、ions best secondary schools.Generations, I concluded from my study, mattered deeplywith their defining characteristics rooted in Americas evolving racial dynamics. Generation 1, in this categorization, is the civil-rights generationthose (born before 1945) who participated in, or simply bore witness
16、 to, the defining 20th-century battle for racial equality. It is the generation of whites who, in large measure, saw blacks as alien beings and the generation of blacks who, for the most part, saw whites as irremediably prejudiced. Gen 2s (born between 1945 and 1969) were much less racially constrai
17、nedthough they remained, in large measure, stuck in a tangle of racial stereotypes. Gen 3s (born between 1970 and 1995) saw race as less of a big deal. And that ability to see a person beyond color has cleared the way for a generation of Believersblacks who fully accept that America means what it sa
18、ys when it promises to give them a shot.That new reality made itself clear when I compared black Gen 1 Harvard M. B. A. s with their Gen 3 counterparts. Seventy-five percent of Gen 1s said blacks faced “a lot“ of discrimination, compared with 49 percent of Gen 3s. Twenty-five percent of Gen 1s thoug
19、ht their educational attainments put them “on an equal professional footing with white peers or competitors with comparable educational credentials,“ compared with 62 percent of Gen 3s. Ninety-three percent of Gen 1s saw a glass ceiling at their current workplaces, compared with 46 percent of Gen 3s
20、.I am not about to make a statistical argument based on these numbers, but the message nonetheless seems clear. In the time since the Gen 1s came on the scene, a revolution has occurred. Those uptight suburbanites who couldnt imagine socializing with, working for, or marrying a “Negro,“ who thought
21、blacks existed in an altogether different dimension, who could no more see dining with a black person than dining with a giraffe, have slowly given way to a new generation that embracesat least consciouslythe concept of equality. Americans have, in some substantial way, re-created each otherto an ex
22、tent that our predecessors might find astounding.(分数:10.00)(1).The expression “glass ceiling“ probably refers toA an invisible obstacle to career development.B a transparent way of conducting business.C racial discrimination in higher education.D the status of the privileged class in America.(分数:2.0
23、0)A.B.C.D.(2).The new research indicatesA some privileged programs help build students self-confidence.B the more education one receives, the less prejudice one is subjected to.C racial prejudice has become less of an obstacle to career development.D older generations suffered less discrimination ow
24、ing to the civil rights movement.(分数:2.00)A.B.C.D.(3).Which of the following is true about the three generations?A Generation 1s still live in a discriminatory environment.B Generation 2s are classified into different racial types.C Generation 3s think they can enjoy true racial equality.D Generatio
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