【考研类试卷】考研英语(翻译)-试卷58及答案解析.doc
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1、考研英语(翻译)-试卷 58 及答案解析(总分:60.00,做题时间:90 分钟)一、Reading Comprehensio(总题数:6,分数:60.00)1.Section II Reading Comprehension(分数:10.00)_2.Part CDirections: Read the following text carefully and then translate the underlined segments into Chinese.(分数:10.00)_【F1】 During the past generation, the American middle-cl
2、ass family that once could count on hard work and fair play to keep itself financially secure has been transformed by economic risk and new realities. Now a pink slip, a bad diagnosis, or a disappearing spouse can reduce a family from solidly middle class to newly poor in a few months. In just one g
3、eneration, millions of mothers have gone to work, transforming basic family economics. Scholars, policymakers, and critics of all stripes have debated the social implications of these changes, but few have looked at the side effect: family risk has risen as well. Todays families have budgeted to the
4、 limits of their new two-paycheck status.【F2】 As a result, they have lost the parachute they once had in times of financial setbacka back-up earner(usually Mom)who could go into the workforce if the primary earner got laid off or fell sick. This “added-worker effect“ could support the safety net off
5、ered by unemployment insurance or disability insurance to help families weather bad times. But today, a disruption to family fortunes can no longer be made up with extra income from an otherwise-stay-at-home partner. During the same period, families have been asked to absorb much more risk in their
6、retirement income.【F3】 Steelworkers, airline employees, and now those in the auto industry are joining millions of families who must worry about interest rates, stock market fluctuation, and the harsh reality that they may outlive their retirement money. For much of the past year, President Bush cam
7、paigned to move Social Security to a saving-account model, with retirees trading much or all of their guaranteed payments for payments depending on investment returns. For younger families, the picture is not any better. Both the absolute cost of healthcare and the share of it borne by families have
8、 risenand newly fashionable health-savings plans are spreading from legislative halls to Wal-Mart workers, with much higher deductibles and a large new dose of investment risk for families future healthcare.【F4】 Even demographics are working against the middle class family, as the odds of having a w
9、eak elderly parentand all the attendant need for physical and financial assistancehave jumped eightfold in just one generation. 【F5】 From the middle-class family perspective, much of this, understandably, looks far less like an opportunity to exercise more financial responsibility, and a good deal m
10、ore like a frightening acceleration of the wholesale shift of financial risk onto their already overburdened shoulders. The financial fallout has begun, and the political fallout may not be far behind.(分数:10.00)(1).【F1】(分数:2.00)_(2).【F2】(分数:2.00)_(3).【F3】(分数:2.00)_(4).【F4】(分数:2.00)_(5).【F5】(分数:2.00)
11、_The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional “paid“ mediasuch as television commercials and print advertisementsstill play a major role, companies today can exploit many alternative forms of media. Consumers passionate about a product
12、may create “earned“ media by willingly promoting it to friends, and a company may leverage “owned“ media by sending e-mail alerts about products and sales to customers registered with its Web site.【F1】 The way consumers now approach the process of making purchase decisions means that marketings impa
13、ct stems from a broad range of factors beyond conventional paid media. Paid and owned media are controlled by marketers promoting their own products. For earned media , such marketers act as the initiator for users responses. But in some cases, one marketers owned media become another marketers paid
14、 mediafor instance, when an e-commerce retailer sells ad space on its Web site.【F2】 We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment. This trend, which we believe is still in its infancy, ef
15、fectively began with retailers and travel providers such as airlines and hotels and will no doubt go further. Johnson & Johnson, for example, has created BabyCenter, a stand-alone media property that promotes complementary and even competitive products.【F3】 Besides generating income, the presence of
16、 other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies marketing, and may help expand user traffic for all companies concerned. 【F4】 The same dramatic technological changes that have provided marketers with more
17、(and more diverse)communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders
18、, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them. 【F5】 If that happens, passionate consumers would try to persuade others to boycot
19、t products, putting the reputation of the target company at risk. In such a case, the companys response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relativ
20、ely quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg.(分数:10.00)(1).【F1】(分数:2.00)_(2).【F2】(分数:2.00)_(3).【F3】(分数:2.00)_(4).【F4】(分数:2.00)_(5).【F5】(分数:2.00)_【F1】 This is supposed to
21、 be an enlightened age, but you wouldnt think so if only you could hear what the average man thinks of the average woman. Women won their independence years ago. After a long, bitter struggle, they now enjoy the same educational opportunities as men in most parts of the world. They have proved repea
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