【学历类职业资格】英语阅读(一)自考题-15及答案解析.doc
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1、英语阅读(一)自考题-15 及答案解析(总分:100.00,做题时间:90 分钟)一、B第一部分 选择题/B(总题数:0,分数:0.00)二、B(总题数:1,分数:10.00)We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as “regular“ coffee, and it took several years to gain gen
2、eral acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline when freeze-d
3、ried coffees were introduced (stage of decline).The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modifica
4、tion. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military?Market modification also means searching for increased usage among present customers or going for a
5、 different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. Ameri
6、can auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.(分数:10.00)(1).The first paragraph tells us that a new product is _. A. not easily accepted by
7、the public B. often inferior to old ones at first C. often more expensive than old ones D. usually introduced to satisfy different tastes(分数:2.00)A.B.C.D.(2).To extend product life, _ strategies are often employed. A. 2 B. 3 C. 4 D. 5(分数:2.00)A.B.C.D.(3).When people stick to one brand, the product g
8、oes into _. A. the stage of introduction B. the stage of rapid growth C. the stage of maturity D. the stage of decline(分数:2.00)A.B.C.D.(4).Backpacks were originally designed for _. A. the military B. travelers C. shoppers D. students(分数:2.00)A.B.C.D.(5).Product modification does not involve changing
9、 _. A. product quality B. features C. style D. price(分数:2.00)A.B.C.D.三、B第二部分 非选择题/B(总题数:0,分数:0.00)四、B(总题数:1,分数:10.00)He accompanied Hy Hogan to the cellar. And together they dug up the suitcase, U U 1 /U /U, opened it, saw that it had not been touchedthat it really did hold a small fortune. Bills, b
10、ills, bills!Hogan closed the suitcase.“And now, Mr. Rogers,“ he announced, U U 2 /U /U, “Johnson and I must run along. The Chief wants a reportquick. U U 3 /U /U. Ill keep in touch with you.“He picked up the suitcase and rose. Burns also rose. Mr. Rogers also rose. The trio walked to the door. Mr. R
11、ogers opened it. “Come on in, boys,“ he said pleasantlyU U 4 /U /U. Large men. Strong men. Men in police uniforms who, U U 5 /U /U. A. We have to catch the rest of the robbersB. took it to the living roomC. without fear, stared at Hy Hogan and Blackie BurnsD. and in walked three menE. in his best of
12、ficial manner(分数:10.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_五、B(总题数:10,分数:30.00)1.(conspicuous) Hogan and Burns had a nice little car. Very quiet, very 1, very speedy.(分数:3.00)填空项 1:_2.(foot) The fog there was so thick that people could not see their own 1.(分数:3.00)填空项 1:_3.(move) You cannot have a pa
13、rty in the classroom, because the desks and chairs are 1.(分数:3.00)填空项 1:_4.(accurate) Computers are used to perform a wide variety of activities with reliability, 1, and speed.(分数:3.00)填空项 1:_5.(construction) The old professor made a number of very 1 suggestions concerning soil conservation in the a
14、rea.(分数:3.00)填空项 1:_6.(universe) Canadians enjoy an advanced, efficient health care system that is 1 available to all citizens and landed immigrants (who are allowed permanent in the country) regardless of their location, income, or social standing.(分数:3.00)填空项 1:_7.(disturb) Were there many politic
15、al 1 in the country last year?(分数:3.00)填空项 1:_8.(general) Dont try to 1; it isnt fair to say all women drivers are careless just because one knocked you down.(分数:3.00)填空项 1:_9.(attend) Full-time school 1 is now compulsory for all children from 6 to 18 years old.(分数:3.00)填空项 1:_10.(commercial) In mod
16、ern society, some people look at everything in terms of money. Even holidays such as Christmas are so much 1.(分数:3.00)填空项 1:_六、B(总题数:1,分数:20.00)east lie with in abandonment luck happiness complete puncture magnificence over duringYes, Hy Hogan and Blackie Burns were in U U 1 /U /U. Only once in the
17、past ten days had their luck failed them. It had been with them when they made their big robberytheir truly U U 2 /U /Urobberyon the Coast. It had been with them U U 3 /U /Utheir thousandmile trip U U 4 /U /U, by car.It had been with them every momentbut one.That moment had come just one hour before
18、. It came when Blackie, driving the car, ran U U 5 /U /Ua policeman. And Blackie, thinking of the suitcase at Hys feet, had driven away. Swiftly.There had been a chase, of course. A wild, crazy chase. And when a bullet had U U 6 /U /Uthe gasoline tank, they had had to U U 7 /U /Uthe car. But luck or
19、 no luck, here they were. Alone, and without a car, in a U U 8 /U /Ustrange town. But safe and soundU U 9 /U /Uthe suitcase.The suitcase lay in the center of the table, in the center of the room. In it, neat little package on neat little package, U U 10 /U /Unearly three hundred thousand dollars.(分数
20、:20.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_七、B(总题数:1,分数:30.00)The night was dark. And the house was dark. Dark and silent. The two men ran toward it quietly, They slipped quickly through the dark bushes which surrounded the house. They reached the porch, ran up the
21、steps, and knelt down, breathing heavily, in the dark shadows, They waited, listening.Ten. twenty, thirty seconds. With one of the keys, the two first man opened the door. Silently, the two men entered the house, closed the door behind them, and locked it.U U 1 /U /UUWhispering they discussed the si
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- 学历 职业资格 英语 阅读 考题 15 答案 解析 DOC
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