REG NASA-LLIS-1284-2002 Lessons Learned - Marketing Project Contributions Successes and Research Results to Customers and Management.pdf

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1、Lessons Learned Entry: 1284Lesson Info:a71 Lesson Number: 1284a71 Lesson Date: 2002-01-01a71 Submitting Organization: ARCa71 Submitted by: DR Mendoza/ Laura IselerSubject: Marketing Project Contributions, Successes and Research Results to Customers and Management Description of Driving Event: Despit

2、e the importance of the Projects research results to its industry and military customers, it had little visibility or advocacy within the NASA community. This environment may have contributed to budget cuts resulting in milestone de-scoping and cancellations of scheduled reviews the Project suffered

3、. In addition to a lack of success in promoting the Project to NASA Senior Management, the Project had difficulty sharing information rapidly and effectively with its out-of-Agency partners and customers. At the time the Project and its parent Program were suddenly and unexpectedly cancelled, a web

4、site was created to summarize the Program and Projects research results, contributions and successes. The web site became a much-needed and used communication vehicle between the Project and its customers, and in addition it documented Project achievements in formats convenient to present to Senior

5、Management. Several users suggested that such a web site should have been mounted at the beginning of the project instead of at the end in order to facilitate rapid communication to all the interested parties.Lesson(s) Learned: Lack of project promotion to upper management and inadequate or slow com

6、munication of project results can result in an inaccurate appraisal of a projects value to its customers. High visibility and timely communication increase a projects opportunities for recognition and gaining/maintaining support. Low visibility and slow communication may increase a projects vulnerab

7、ility to budget cuts, milestone de-scoping and a perception that the research results are unimportant or too incremental to merit continued support.Recommendation(s): Provided by IHSNot for ResaleNo reproduction or networking permitted without license from IHS-,-,-In order to enhance project support

8、, ensure that advocacy, promotion, and knowledge dissemination are included in the project plan. Mechanisms and schedules for accomplishing these functions should take into account the diversity and requirements of each audience. A web site that serves as a project archive and showcase could be used

9、 to integrate and disseminate the needed information effectively, conveniently, and compatibly with the audiences requirements. Project management could also use various venues (i.e., open house activities, professional colloquia, and public outreach) in addition to standard reviews and presentation

10、s to ensure the Projects merits are recognized. Evidence of Recurrence Control Effectiveness: N/ADocuments Related to Lesson: N/AMission Directorate(s): a71 Exploration Systemsa71 Sciencea71 Space Operationsa71 Aeronautics ResearchAdditional Key Phrase(s): a71 Administration/Organizationa71 Policy & PlanningAdditional Info: Approval Info: a71 Approval Date: 2002-10-09a71 Approval Name: Anthony Bricenoa71 Approval Organization: ARCa71 Approval Phone Number: 650-604-1012Provided by IHSNot for ResaleNo reproduction or networking permitted without license from IHS-,-,-