[考研类试卷]考研英语(阅读)模拟试卷213及答案与解析.doc
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1、考研英语(阅读)模拟试卷 213 及答案与解析Part B (10 points) 0 For more than a decade, Dell has posted double-digit growth by selling computers directly to customers, most of them corporate clients. But two unfriendly trends have driven Dell to sell its computers at a place where chairman Michael Dell swore he would n
2、ever be caught dead: a Dell retail store.【F1】_“Were seeing more andmore of our technology intersecting with home entertainment,“ says Ro Parra, a senior vice president of Dells home and small-business group. To attract gamesters and movie watchers, Dell has unveiled new models in its multimedia XPS
3、line. The units range from a $3,500 desktop-notebook hybrid with a 20-in. screen and a remote, to a $2,270 gaming desktop with a swanky scarlet-and-gray exterior and high-end specs. Parra says Dells stores give consumers a chance to see its multimedia PCs and laptops in a home environment, paired wi
4、th some of Dells other consumer goods like its flat-screen TV sets. The company expects to open more stores in the fall.The second reason for Dell to go retail is more prosaic. For years, Dells direct-shipment model proved especially good for selling to businesses, which generate 80% of its sales.【F
5、2】_So everyday shoppers are powering the industrysgrowth. The consumer market grew at twice the pace of the enterprise market last year, according to technology-research firm IDC.Many of the challenges facing Dell seem to spring from the very innovations that made it a power force. By selling direct
6、, Dell keeps a lid on overhead and offers customized computers at competitive prices, with relatively swift delivery. As the price of computing dropped, Dell was consistently able to shed costs and maintain a price advantage over rivals. But this year Dells competitors have attacked that price gap.【
7、F3】_Retailers have also cut prices, evenselling at cost and relying on upgrades and services for profits.One possibility that doesnt exist is the ability to walk out of the store with a computer. The newstores wont carry inventory, so consumers will have to wait a few days for delivery.【F4 】_Even as
8、 the company speeds up its retail operation, Dell CEO KevinRollins still downplays the significance of the home market, saying “Its a secondary priority compared to our corporate customers.“ And he argues that the move is really an expansion of the small booths that Dell has set up in malls to allow
9、 customers to place orders. Says Parra: “We have 160 booths that have been very successful, and all we are doing is expanding on that success.“【F5】_Dell is retraining its customer-support staffand offering a new service called Dell Direct, which allows a technician to connect to a customers computer
10、 to root out problems. Thats partly in response to harsh criticism after the company didnt initially beef up customer support as business grew, leading to 30-min. waits to talk to a phone representative.Last year Dell also announced it would hire 1,500 more call-center workers. “What I am most excit
11、ed about is the investment in customer support,“ says Rollins.“It allows consumers who are not on a network directly, to connect with us the same way a big corporate client would.“A.HP slashed thousands of jobs and reduced the number of assembly plants, streamlining its supply chain and enabling it
12、to go head to head with Dell on low-end machines.B.The stores are part of a bigger program to make the company more user-friendly.C.That lowers operating costs, but Vitelli, senior vice president of consumer electronics, says the impatience of the gotta-have-it-now mall shopper is not on Dells side:
13、 “Are you going to go to the restaurant, look at the menu and say, Thats great. Send me the meal in 10 days?“D.But the business market is becoming more commoditized, and prices are in a free fall. On the other hand, the sale to individual customers has grown rapidly.E.Dell CEO Kevin Rollins consider
14、s the home market as its second priority because it generates less profit.F.The first trend is the ever popular commingling of computing and entertainment in your living room. Yet Dell lives at the office.G.The company is very confident that its retail stores will expand rapidly in the next few year
15、s.1 【F1】2 【F2】3 【F3】4 【F4】5 【F5】Part CDirections: Read the following text carefully and then translate the underlined segments into Chinese. (10 points) 5 Given his recklessly eccentric personal life, Michael Jacksons premature death seems almost destinedone of those deaths Yeats had in mind when he
16、 wrote of a friends lost son: “What made us dream that he could comb gray hair?“【F1】Still,the global outpouring of grief and craziness of public attentionfocused since Thursday on Jacksons death is an acknowledgment not only of his popularity but of the reach and influence of Americas most successfu
17、l export: popular culture. Jackson was an icon and, in the end, perhaps, a prisoner of that now all-pervasive, world-encompassing force.American popular cultures triumphant appeal around the world is the product of several forces: First among them is this countrys historic dislike to assigning disti
18、nct values to high and low culture.【F2】Some would say that a fair playing field has opened high cultureliterature and classical music, for exampleto a valuable interaction with popular media and made it more vigorous by forcing it to compete for its audience.The real strength of American popular cul
19、ture, in fact, is its democratic impulsea willingness to take into account the reality that, for most people, entertainment is an end in itself.【F3】American entertainment bows to what economists call “consumer sovereignty,“ and Jacksons popularity, with its demonstrable impact on music, dance and fa
20、shion, was a clear example of that. On cable TV and on newspaper websites, it was all Michael, all the time.【F4】So, how did a pop singer heavily in debt and desperately hoping for a comeback, one who was best known for his bizarre life, obsession with cosmetic surgery, become in death the most belov
21、ed media figure since JFK? To understand, you need to go back to that all-conquering popular culture. Americas serious news mediawhether print, broadcast or cableare in the grip of a collective nervous breakdown. Embracing popular culture and its icons seems somehow remedial on several levels: It ap
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