[外语类试卷]BEC商务英语（高级）阅读模拟试卷110及答案与解析.doc

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1、BEC商务英语（高级）阅读模拟试卷 110及答案与解析 一、 PART ONE 0 Look at the statements below and at the five extracts from an article about Swindling in International Trade.Which article(A, B, C, D or E)does each statement 1 8 refer to?For each statement 1 8, mark one letter(A, B, C, D or E)on your Answer Sheet.You will

2、need to use some of these letters more than once.There is an example at the beginning, (0).AAccording to the statistics of the Organization of Trade and Development of the United Nations, there are several swindling acts each month and swindling causes a loss of up to billions of US dollars annually

3、. In 1959, the swindle of Coffee in Costa Rica paralyzed the countrys economy for a certain period of time. At the urgent request of the international business community, the Organization of Trade and Development of the United Nations held two special meetings in 1984 and 1985 in Geneva to deal with

4、 the problem, but no agreement was reached.BGenerally speaking, there is little opportunity for the swindlers to take advantage in the trading of complete sets of equipment or transfer of technology, while commodity transactions are most vulnerable to swindling. As long as such commodities as steel,

5、 cement, fertilizer and chemicals are identical in specification, model, pattern, or chemical composition, as long as the price is favorable and delivery is prompt, the buyer seldom sends any mission abroad to inspect the goods. Swindlers often take advantage of these factors and resell the goods to

6、 make profits.CSwindlers can also, by taking advantage of natural calamities such as storm and submerged reefs, forge and reported sea accidents. Then, they remove and resell the goods for huge profits. Since the cargo is not received, the buyer claims against insurance company. Therefore, the final

7、 victimized is the insurance company. Generally speaking, the carrier, captain and seaman collaborate with one another to commit this kind of economic crime. Afterwards, they sell the ship and the goods and abscond. If goods are carried on the ship, the insurance is one of the victims in this case.D

8、The criminals sometimes swindle money from the buyer by forging commercial documents. Upon presentation of the bill of lading, the buyer cannot get the goods after he has paid according to the contract. The seller can sometimes lose money in a contract that stipulates payment after the arrival of go

9、ods or by bank collection. In most cases, the criminals first win the sellers trust by doing some successful trade transactions with him. Then he manages to acquire a large deal by signing a contract that stipulates payment after the arrival of the goods or by bank collection. As soon as he receives

10、 the goods, the buyer sells the goods and absconds with the money.EIn order to prevent international swindling, we suggest the following measures: Firstly, we should promote education and maintain sharp vigilance in international trade transactions. Secondly, we should carefully investigate the cred

11、it status before the conclusion of a contract. Thirdly, we should draft every clause of the contract properly since the contract is the only legal document for the execution of transaction and the settlement of the dispute. Lastly, we should supervise the loading of the goods and keep a close watch

12、on the movements of the carrying vessel. 1 The seller can also lose money in receiving payment by bank collection. 2 Ship charters, captains and seamen sometimes conspire to swindle the ship-owner by making up a lost ship. 3 Inspection of the goods is rarely done by the buyer outside of the country.

13、 4 Swindling is more likely to happen in commodity transactions than in transfer of technology. 5 The buyer would find that the bill of lading, certificate of quantity and quality, packing list and invoice are all forged. 6 Insurance company is always responsible for the loss in a sea swindling. 7 W

14、e should keep alert in international trade transactions. 8 There are no formal agreement about swindling in the world. 二、 PART TWO 8 Alan Robinson left school at 16 hoping to make as much money as possible. At first, he worked for his father, who owned several newsagents shops in London. “I learnt a

15、 great deal about running a business from being in a small shop. You find out that every penny matters.“ 【 B1】 _ , and a couple of years later he was offered a job by his uncle. “He asked me to manage a chain of bookshops he had in South Africa and taught me everything I know about management.“ When

16、 he came back to Britain, Alan was offered a job in London as a product development manager with an exciting new clothes company called Naismiths. 【 B2】_ . “I found I really understood the fashion business and what influences products, 【 B3】 _ .“ One day in the warehouse he noticed a range of sports

17、 clothes that had been sent from a manufacturer in New York for the company to look at. “I took the clothes round the office and everyone loved them. 【 B4】 _ , so this range was something new.“ 【 B5】 _ . However, she was happy with the way things were and, feeling disappointed, Alan decided to leave

18、 and try to sell them himself. Robinson went to New York just to talk to the manufacturer. He went with his father and they took $12,000 from savings to buy stock. Alan says, “We tried for a whole week to get an interview with the manufacturer and he refused us three times. 【 B6】 _ .“ On his return,

19、 Robinson successfully sold the clothes to small fashion and sports shops, and he began to start producing designs of his own. “Then, I had my big break when I received a phone call from F&G, one of the largest department stores. They had heard about Robinson Sportswear from the trade journals.“ F&G

20、 were looking for good-quality sports clothes to expand their limited range and asked Robinson to produce items especially for them. Over the next three years the company became his biggest customer. Robinson Sportswear now makes profits of $2.3m on sales of $10m and Robinson himself is worth over $

21、21m. “Money doesnt matter to me whats really exciting is making deals.“ A. so I was able to take the design teams ideas and turn them into commercially successful products B. at the time, most sports clothes were not very fashionable C. but finally he gave in and he became our main supplier D. then

22、he quitted this job and went to school again E. he felt immediately at home there F. we felt rather upset then but got nothing to do G. Robinson then tried to persuade his boss to sell these clothes H. then he took a job as a salesman for a food manufacturer 9 【 B1】 _ 10 【 B2】 _ 11 【 B3】 _ 12 【 B4】

23、_ 13 【 B5】 _ 14 【 B6】 _ 三、 PART THREE 14 Effective communication is essential for all organizations. It links the activities of the various parts of the organization and ensures that everyone is working toward a common goal. It is also extremely important for motivating employees. Staff need to know

24、 how they are getting on, what they are doing right and in which areas they could improve. Working alone can be extremely difficult and it is much easier if someone takes an interest and provides support. Employees need to understand why their job is important and how it contributes to the overall s

25、uccess of the firm. Personal communication should also include target setting. People usually respond well to goals, provided these are agreed between the manager and subordinate and not imposed. However, firms often have communications problems that can undermine their performance. In many cases, t

26、hese problems occur because messages are passed on in an inappropriate way. There are, of course, several Ways of conveying information to others in the organization. These include speaking to them directly, e-mailing, telephoning or sending a memo. The most appropriate method depends on example, an

27、ything that is particularly sensitive or confidential, such as an employees appraisal, should be done face-to-face. One of the main problems for senior executives is that they do not have the time or resources needed to communicate effectively. In large companies, for example, it is impossible for s

28、enior managers to meet and discuss progress with each employee individually. Obviously this task can be delegated but at the cost of creating a gap between senior management and staff. As a result, managers are often forced to use other methods of communication, like memos or notes, even if they kno

29、w these are not necessarily the most suitable means of passing on messages. The use of technology, such as e-mail, mobile phones and network systems, is speeding up communication immensely. However, this does not mean that more investment in technology automatically proves beneficial: system can bec

30、ome outdated or employees may lack appropriate training. There are many communications tools now available but a firm cannot afford all of them. Even if it could, it does not actually need them all. The potential gains must be weighed up against the costs, and firms should realize that more communic

31、ation does not necessarily mean better communication. As the number of people involved in an organization increases, the use of written communication rises even faster. Instead of a quick conversation to sort something out numerous messages can be passed backwards and forward. This can lend to a tre

32、mendous amount of paperwork and is often less effective than face to face communication. When you are actually talking to someone you can discuss things until you are happy they have understood and feedback is immediate. With written messages, however, you are never quite sure how it will be receive

33、d. What you think you have said and what the other person thinks you have said can be very different. The amount of written information generated in large organization today can lead to communication overload. So much information is gathered that it gets in the way of making decisions. Take a look a

34、t the average managers desk and you will see the problem it is often covered in letter, reports and memos. This overload can lead to inefficiencies. For example, managers may not be able to find the information they want when they need it. Communication is also becoming more difficult with the chang

35、es occurring in employment patterns. With more people working part-time and working from home, managing communication is becoming increasingly complex. 15 Effective communication is essential for organizations in that _. （ A） it makes everyone in the organization work together towards a common goal

36、（ B） it makes staff know how they are getting on （ C） employees need to understand why their job is important （ D） it makes staff know if they are doing right 16 People usually respond well to goals that are _. （ A） included in personal communication （ B） provided by the organization （ C） agreed to

37、by everyone in the organization （ D） imposed on the managers 17 _ is the most appropriate method of conveying information in the organization. （ A） Using examples （ B） Speaking directly （ C） Telephoning （ D） Sending messages 18 Senior manager often uses methods, such as memos or notes in order _. （

38、A） to delegate the task to his subordinates （ B） that he can close up the gap between him and staff （ C） to communicate as effectively as he can （ D） to save time and make communication possible 19 Which is not one of the reasons why the author doesnt think technological communication such as using

39、email can improve communication? （ A） Technological system is easily out of date. （ B） Employees may need additional training to know how to use. （ C） People should use face-to-face communication. （ D） These communication tools cost a lot so that not all can afford. 20 Whats the topic of this passag

40、e? （ A） Introduction of communication tools （ B） Details of written communication （ C） Communication in an organization （ D） How to improve communication 四、 PART FOUR 20 Read the article below about packaging and labeling.Choose the correct word to fill each gap from A, B, C or D.For each question (

41、21-30), mark one letter (A, B, C or D) on your Answer Sheet.There is an example at the beginning, (0). Packaging and labeling are both very important to a product, as most physical products have, to be packaged and labeled. Both are thought to be an element of product strategy and many marketers eve

42、n have called (0) B a fifth P. The main concern in designing packages for products, especially for new (21) , is true (22) industrial goods and appliances whose sales are made from display models. From the (23) of marketing, packaging is of vital importance in sales promotion. Sales are (24) by pack

43、ages that are visible, informative, emotionally appealing, and workable. Good packaging helps sell because (25) with high visibility are easier to find when they are displayed on store shelves. Design with good and useful information may help (26) customers and make them more (27) to decide to buy t

44、he goods. The (28) factor in packaging refers to the image that consumers form after viewing a product. (29) in packaging means that the container not only protects the product but is also easy to open and re-close, is readily stored, and has utility for secondary uses once the product is used up. F

45、or example, in China, some goods are packaged in a special container a real cup, which can be used as a cup after the goods within are used up. The label may be a simple tag attached to the product or an elaborate designed (30) that is part of the package. The label normally carries information abou

46、t the brand name, manufacturers name and address, price, specifications, and so on.（ A） goods （ B） cargoes （ C） merchandise （ D） products （ A） with （ B） to （ C） for （ D） of （ A） perspective （ B） views （ C） opinion （ D） prospect （ A） very good （ B） enhanced （ C） grown up （ D） much better （ A） deliver

47、ies （ B） freights （ C） packaging （ D） items （ A） interests （ B） attract （ C） appeal （ D） find （ A） inclined （ B） inclining （ C） wanting （ D） interesting （ A） emotional （ B） subjective （ C） objective （ D） opposite （ A） contents （ B） content （ C） workability （ D） affect （ A） graphic （ B） line （ C） bar

48、 （ D） paper 五、 PART FIVE 30 Read the article below about the problem of ageism.For each question(31-40), write one word in CAPITAL LETTERS on your Answer Sheet.There is an example at the beginning(0). Younger Does Not Always Mean BetterRecruitment policies in Britains businesses favour the young. Ma

49、ture men and women(0)_being marginalised and their considerable skills lost to the economy. Cost-cutting policies such as delayering and downsizing, now widely criticised(31)_ causing loss of valuable knowledge and experience, are hardest on more mature staff.All around us can(32)_seen the effects of ageism. Highly qualified, middle-aged people with excellent CVs apply for jobs, but do not get them because younger applicants are preferred (33)_ the basis of age alone. Similarly