[外语类试卷]BEC商务英语（高级）写作模拟试卷54及答案与解析.doc

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1、BEC商务英语（高级）写作模拟试卷 54及答案与解析 一、 PART ONE 1 The table below shows the sales of PC and laptop in an electronics chain store, which specialises in the business of PC and laptop, in each quarter during the year. Using the information from the table, write a short proposal on the sales of the two items. Wr

2、ite 120-140 words. 二、 PART TWO 2 Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words. You recently attended an international fair related to your companys line of business. Your Managing Director has asked you to write a report on the fair and its usefulness

3、to the company. Write the report for the Managing Director a brief overview of the international fair an assessment of the opportunities to make business contacts at the fair recommendations concerning the companys participation in the conference in future years. 3 You are dissatisfied with the poor

4、 lunch service that has recently been provided by the company. Write a letter to the company informing them of the fall in the standard of their service explaining why you are dissatisfied describing the bad effect the service has had on your work suggesting possible ways of improving the lunch serv

5、ice. 4 Your Managing Director has decided that the companys advertising should be improved and has asked you to consider ways of going about this. Write a proposal for the Managing Director summarising the strengths and weaknesses of the current advertising suggesting a different approach to adverti

6、se explaining the benefits the improvements would bring. BEC商务英语（高级）写作模拟试卷 54答案与解析 一、 PART ONE 1 【正确答案】 From the above table, we can see that its been a fairly encouraging year for this electronics chain store overall. However, the sales of PC are obviously not as good as that of laptop during the w

7、hole year. As for PC, the fourth quarter scores the highest sales, followed by the second quarter, and the third quarter ranks prior to the first quarter. As for laptop, the sales are similar from a quarterly-based study. The fourth quarter is exceptionally good with 1620 as much higher sales than t

8、he first three quarters. Laptop doesnt sell very well in the first quarter than in the other three quarters. The third quarter was slightly less successful than the second quarter in the sales of laptop. In the main, the sales of the two listed products throughout the year increased in the second th

9、ree months, then dropped slightly during the summer months from July through September, and came to its peak season in the last three winter months before New Year time. 二、 PART TWO 2 【正确答案】 Report on the international fair Introduction The report aims to illustrate the detailed information of the i

10、nternational fair and its usefulness to our company and recommend several suggestions. Assessments At the fair, the host stated the overall situation about our business field in recent years. On average, we all had pretty good performances in various situations. In order to encourage further improve

11、ment and cooperation, the government prepares to introduce more foreign investments. Therefore, the international fair will be held annually. All the companies at this fair are welcome to the following fairs. Some of the speakers from other companies mentioned that we should make a strong union with

12、in our industry to face potential challenges brought by foreign companies. International fair, as one of historical trading transactions, to take advantage of international exhibitions or trading fairs as its trading platform with the purpose to sell displayed commodities or services. Compared with

13、others, international fairs play a positive role in promoting advertising and searching potential purchasers, establishing and expanding sales territories. Recommendations As far as I know, there is an increasing trend to sponsor and attend international fairs. So our company should also get prepare

14、d for this kind of promotion activity， which is a wonderful chance to sell our products abroad. We should make each effort to develop and promote our brand at home before we make enough preparations to participate in international fairs. Anyway, it is obviously a shortcut to expand and publicise our

15、 commodity to foreiqn market. 3 【正确答案】 March 3， 2005 Dear Mr. Green, Boticario Brasil has had a contract with your company for the last two years， since we decided to outsource our lunch service. The main reason for us to do so was that our company changed the work hour, thus the lunch time for our

16、staff was limited. As the Dinner Hall is in another building, they do not want to spend time on this. The other reason was that at the time we felt that a reliable business partner could better our distribution and reduce costs. Your food deliveries were satisfactory until last Christmas; however, s

17、ince January we have been finding the standard of your service absolutely below expectations. The food delivered to us became more and more expensive and of a relatively poor quality. Additionally, many employees pointed out that the menu did not offer any variety. It also came to our attention that

18、 the service staff was very slow and not always friendly to our staff. In February we were faced with yet another problem due to your poor service, when the lunch delivery to us was one hour late. We need to look into appointing a new food service company, preferably one with a wide range of “health

19、y food“ on their offer, such as salad, fusion food or bio-drinks. We suggest you introduce a new concept of good quality food, like sandwiches “custom made“ for each employee from the components he/she chooses, for reasonable prices. I do hope you address this matter as top priority and reestablish

20、the good service you used tot provide, or else, Boticario will have to look for another business partner. I look forward to hearing from you. Yours sincerely, 4 【正确答案】 PROPOSAL ON WAYS TO IMPROVE ADVERTISING APRIL 2010 The proposal aims to set out various ways and possibilities available in order to

21、 improve our advertising. SWOT Analysis As a result of a SWOT analysis, the following points summarise our main findings. Strengths ? We were the first major company in one sector to advertise. ? We benefit from a very high rate of brand recognition and therefore users remember our products by our s

22、logan. Weaknesses ? Out of date. Despite being the innovators when launching our advertising, the information provided before is, in many cases, out of date(prices, phone numbers). ? Not user-friendly. The structure of our paper is very rigid, so potential customers do not have freedom of movement.

23、Suggestions We are advertising our high-end model in the same media as our other products. However, our target groups are business executives, therefore it would be advisable to place our advertisements in the Financial Times. We should also think about advertising in some business journals. We shou

24、ld change some aspects of our advertisements. It would be a good idea to have pictures with people in business related situations, for example in meetings or in the business lounge at the airport. We should mention and also focus on some key facts which are important for business executives. We shou

25、ld mention that we implemented every standard of mobile communication and that our phones can be used everywhere in the world. Conclusion Most benefits have been explained above, however, we strongly recommend to carry out such improvement as soon as possible. This might be possible either by training our in-house marketing team on advertising and management or either by contracting advertising designer specialist. We could highlight the fact that we must keep up to date with any legislation regarding data protection.