2013-2014学年湖南省安乡一中高二下期末英语试卷与答案(带解析).doc
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1、2013-2014学年湖南省安乡一中高二下期末英语试卷与答案(带解析) 其他 Advertising is used to make something such as a product, service, or idea known to the public. Many types of advertising are used for the purpose of building brands and increasing product sales. Advertising is present everywhere in our daily life. Print media l
2、ike magazines and newspapers allows advertisements to reach their readers. Magazines include articles and images intended to attract a specific(特定的 )type of consumers. Newspaper advertising is not as effective as it was before because of the appearance of other types of advertisements. Broadcast adv
3、ertising includes TV and radio messages. Traditional forms of these types of advertisements are commercials(商业广告 )shown during a television program or before a movie. Product placement advertising(植入式广告 )is a less obvious way to promote a product. With product placement advertising, companies pay to
4、 have their product used by an actor or actress in the program. When you see someone in a TV show or movie using a specific brand, this is product placement. Internet advertising is one of the new types and can be achieved in a number of ways. Flash advertising refers to messages that jump onto your
5、 computer screen and often move around. They can be hard to close and are annoying, but a useful way of gaining your attention. Outdoor advertising often uses advertising boards as its main way. Of course, the type of advertising also includes using cars with messages on them, or large signs placed
6、on the sides of buses. They can also be signs in stadiums drawing the attention of large crowds. 【小题 1】 Whats the purpose of advertising (no more than 8 words) (2 marks) _ 【小题 2】 What is product placement advertising (no more than 11 words) (2 marks) _ 【小题 3】 How does flash advertising draw your att
7、ention ( no more than 15 words) (3 marks) _ 【小题 4】 What does the passage mainly talk about (no more than 6 words) (3 marks) _ 答案: 【小题 1】 To build brands and increase product sales. 【小题 2】 It promotes products by people using them in a program. 【小题 3】 It uses messages that jump onto your computer scr
8、een and often move around. 【小题 4】 Some different types of advertising. 试题分析:文章大意:本文讲述一些不同风格的广告。 【小题 1】细节理解题。根据文章第一段 Many types of advertising are used for the purpose of building brands and increasing product sales.可以归纳出答案:。 【小题 2】细节理解题。根据文章第三段 Traditional forms of these types of advertisements are
9、commercials(商业广告 )shown during a television program or before a movie. Product placement advertising(植入式广告 )is a less obvious way to promote a product.可以归纳 出答案:。 【小题 3】细节理解题。根据文章倒数第二段 Flash advertising refers to messages that jump onto your computer screen and often move around. They can be hard to
10、close and are annoying, but a useful way of gaining your attention.可以归纳出答案:。 【小题 4】主旨大意题。根据文章第一段 Many types of advertising are used for the purpose of building brands and increasing product sales.,依据全文大意可以归纳出答案:。 考点:考查表达概括能力 Coffee has become a popular drink in our culture. Most people have a coffee
11、 maker at home for guests who come to visit. It naturally contains caffeine (咖啡因 ), which people in todays society have somewhat come to rely on (依靠 ) to provide them with energy. In the workplace many people start their day with a cup of coffee, and then continue to drink it until its time to go ho
12、me. Many meetings also begin with a cup of coffee - which is why so many workplaces now have a steady flow of office coffee. Coffee is unsurprisingly one of the most traded agricultural products in the world, supporting the economy in many countries. Coffee is made from the roasted(烤,烘,焙 ) seeds of
13、coffee cherries, which grow on trees in over 70 countries. The seeds are roasted to different degrees depending on the flavors wanted, and then are brewed (泡,煮 ) to create the coffee drink. Coffee is usually sold already roasted, so that all you have to do is add hot water. Coffee is labeled accordi
14、ng to its appearance - light, medium light, medium, medium dark, dark, or very dark. People argue a lot about whether the effect of drinking coffee is positive or negative. Some people think that drinking too much coffee is bad for our health. But you can buy decaffeinated (脱去咖啡因的 ) coffee, which ha
15、s a lot less caffeine. Most people, however, would not care about the negative effects of drinking coffee. Title: Coffee - A Modern Trend The reason for coffees popularity containing caffeine which makes people 【小题1】 _ The places where people drink providing coffee for 【小题 2】 _ at coffee home drinki
16、ng coffee 【小题 3】 _ The coffee-making 【小题 4】 _ made from seeds on coffee trees roasted to create coffee drinks mixed with 【小题 5】 _ before it is drunk The category of coffee classified based on its 【小题 6】 _ Peoples attitude towards the 【小题 7】 _ of coffee arguing as to whether drinking coffee is【小题8】 _
17、 worrying about the risk of drinking 【小题 9】 _ 【小题 10】 _ the side effect of drinking coffee 答案: 【小题 1】 energetic 【小题 2】 (visiting) guests 【小题 3】 in the workplace 【小题 4】 process 【小题 5】 water 【小题 6】 appearance 【小题 7】 effect 【小题 8】 positive or negative 【小题 9】 too much coffee 【小题 10】 ignoring/not caring
18、about 试题分析:文章大意:本文着重讲述了现代生活的趋势 咖啡越来越受到人们的欢迎。 【小题 1】 energetic 词性转换。根据第一段 It naturally contains caffeine (咖啡因 ), which people in todays society have somewhat come to rely on (依靠 ) to provide them with energy.中的 energy转换为形容词。 【小题 2】 (visiting) guests 原词再现。根据第一段 Most people have a coffee maker at home
19、for guests who come to visit.可以得出,注意 for为介词。 【小题 3】 in the workplace 原词再现。根据文章第二段首句 In the workplace many people start their day with a cup of coffee, and then continue to drink it until its time to go home.可以得出答案:。 【小题 4】 process 总结归纳。根据文章第三段可判断此处是讲述的是咖啡的制作过程。 【小题 5】 water 原词再现。根据第三段最后一句 Coffee is
20、usually sold already roasted, so that all you have to do is add hot water.可得。 【小题 6】 appearance 原词再现。根据第四段 Coffee is labeled according to its appearance - light, medium light, medium, medium dark, dark, or very dark.可得出。 【小题 7】 effect 原词再现。根据最后一段第一句 People argue a lot about whether the effect of dri
21、nking coffee is positive or negative.可以得出。 【小题 8】 positive or negative 原词再现。根据最后一段第一句 People argue a lot about whether the effect of drinking coffee is positive or negative.可以得出。 【小题 9】 too much coffee 原词再现。根据最后一段第二句 Some people think that drinking too much coffee is bad for our health.。 【小题 10】 ign
22、oring/not caring about 原词再现。根据最后一段 Most people, however, would not care about the negative effects of drinking coffee.可以得出。 考点:考查综合应用能力 Cell phones are so cheap that almost all people can afford it. _ you go, you can see people holding cell phones doing different things. Our life style has changed g
23、reatly _ of the widespread of mobile phones. Mobile phones change _ way we contact others. In the past, we contacted our families, relatives and friends by writing letters _ just going to a certain area to make a phone call. Now, if we want to contact them, all we need to do is to take out our cell
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