专业英语八级-阅读理解(二十二)及答案解析.doc
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1、专业英语八级-阅读理解(二十二)及答案解析 (总分:100.00,做题时间:90分钟)一、BREADING COMPREH(总题数:0,分数:0.00)二、BTEXT A/B(总题数:1,分数:25.00)Globalisation is the more or less simultaneous marketing and sale of identical goods and services around the world. So widespread has the phenomenon become over the past two decades that no one is
2、surprised any more to find Coca-Cola in rural Vietnam, Accenture in Tashkent and Nike shoes in Nigeria. The statistic that perhaps best reflects the growth of globalisation is the value of cross-border world trade expressed as a percentage of total global GDP: it was around 15% in 1990, is some 20%
3、today and is expected by McKinsey & Company, a consulting firm, to rise to 30% by 2015.Use of the word in this business context is alleged to go back at least as far as 1944, but its first very visible appearance was in the writings of Theodore Levitt, a professor of marketing whose article publishe
4、d by Harvard Business Review in 1983 was entitled The G1obalisation of Markets. In it he foresaw the emergence of global markets for standardised products on a previously unimagined scale of magnitude.In Can We Sustain Globalisation?, a report published in 2007 by SustainAbility, a consulting firm,
5、the authors wrote: Frustratingly Levitt did not provide a compelling definition of globalisation in his article and the void has subsequently encouraged a dizzying proliferation of competing definitions.The report claims to have come across more than 5,000 of them. SustainAbilitys favourite is one p
6、rovided by two The Economist journalists. G1obalisation, they wrote, is the freer movement of goods, services, ideas and people around the world.The concept was popularised by an American journalist, Thomas Friedman, in his book The World is Flat. Published in 2005, it reached the top of several bes
7、tseller lists with its headline message that the world is now just one big integrated market.Globalisation has been encouraged by: the growing liberalisation of markets around the world, giving western multinationals access to customers they never thought they would reach; easy Internet access and c
8、heap international telecommunications, the most obvious manifestation of which is call centres in India that are servicing customers and corporations in Europe and the United States; the rapid growth of large developing countries such as China, India and Brazil, and their growing demand not only for
9、 western consumer goods and technologies but also for goods and services from other developing countries. Trade between China and Africa, for instance, rose from $3 billion in 1995 to over $32 billion in 2005.Companies have approached globalisation in two distinct ways. On the one hand are those suc
10、h as Gillette and Heineken that have made little concession to local tastes and manufacture their goods in a few centralised production facilities that follow strictly uniform standards. The product must be the same everywhere, wrote a Heineken chairman recently. To ensure quality, every 14 days our
11、 breweries send samples to professional tasters in the Netherlands.On the other hand are companies that tailor their products or services for each local market. Among them are Japanese carmakers such as Toyota, which now has plants in several countries producing for local markets, and Coca-Cola, whi
12、ch never tastes quite the same from one country to the next. A former chief executive of Coca-Cola admitted that the company had once upon a time changed its globalisation strategy. We used to be an American company with a large international business, he said. Now were a large international company
13、 with a sizeable American business.(分数:25.00)(1).Accenture is mentioned in the opening paragraph A. to illustrate the world market has been globalised. B. to show the worldwide prestige of Accenture. C. to compare the globalisation of Vitenam, Tashkent and Nigeria. D. to exemplify the backwardness o
14、f Tashkent.(分数:5.00)A.B.C.D.(2).Which of the following can best reflect the trend of globalisation? A. The value of cross-border world trade. B. The globalised markets for standardized products. C. The ratio of value of cross-border world trade to that of global GDP. D. The sales volume of identical
15、 goods and services around the world.(分数:5.00)A.B.C.D.(3).According to SustainAbility, what is the reason for the appearance of so many different definitions for globalisation? A. Because theres no authoritative definition for globalisation. B. Because others definitions are more convincing than Pro
16、fessor Levitts. C. Because different people have different ideas on globalisation. D. Because things are different after two decades time.(分数:5.00)A.B.C.D.(4).Which of the following is a reason why the world market is being globalised? A. The developing countries can get goods and services from west
17、ern countries only. B. Some western multinationals are eager to reap profits from other countries. C. The developed countries depend more on resources of the developing countries. D. The world is becoming more connected through Internet and telecommunications.(分数:5.00)A.B.C.D.(5).Which of the follow
18、ing is true of Coca-Colas approaching globalisation? A. It produces goods by uniform standards. B. It caters to the taste of local markets. C. It loses business to keep the quality standards. D. It changes its taste in order to reduce cost.(分数:5.00)A.B.C.D.三、BTEXT B/B(总题数:1,分数:25.00)Young drivers wh
19、o use cell phones at the wheel drive like the elderly with slower reaction times and an increased risk of accidents a new study shows. And whats more, hands-free phones are no safer than handheld ones, scientists behind the study say.If you put a 20-year-old driver behind the wheel with a cell phone
20、, their reaction times are the same as a 70-year-old driver who is not using a cell phone, said David Strayer, a University of Utah psychology professor and principal author of the study. For five years or so weve been interested in what happens when someone picks up a cell phone and starts to drive
21、, Strayer said. One thing that appears to happen is that phone-using drivers of all ages have significantly diminished reaction times. They are slower to hit the brakes and more likely to get into accidents.Subjects took freeway drives in a simulator, using a hands-free mobile phone for half of the
22、drive. Were seeing an 18 to 20 percent slowing of reaction times, Strayer explained. That means if someone is talking on a phone, it takes them longer to hit the brakes. They are more likely to get into an accident, and if they do get into one, it might be more severe, because they wont be able to d
23、ecelerate as much. What youve effectively done is made the reactions of a 20-year-old comparable to those of a 70-year-old.Elderly drivers saw similar declines in reaction times when they took the wheel with phones. In a bit of a surprise, however, their reactions did not deteriorate at a greater ra
24、te than those of their younger counterparts. We see in the lab that older adults tend to have slower reaction times in general and also sometimes have difficulty multitasking relative to maybe a 20-year-old, Strayer said. But in the study the 20 older subjects (average age: 70) suffered no greater i
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