剑桥商务英语高级口语综合-商务英语专题讲演及答案解析.doc

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1、剑桥商务英语高级口语综合-商务英语专题讲演及答案解析(总分：580.00，做题时间：90 分钟)一、B专题讲演技巧/B(总题数：3，分数：30.00)1.BGlobalization: Reasons for globalization/B (全球化原因)（分数：10.00）_2.BGlobalization: Disadvantages to globalization/B (全球化危害)（分数：10.00）_3.BGlobalization: Chinas Long March to globalization/B (中国实现全球化的路程漫长)（分数：10.00）_二、B一分钟讲演(专题)

2、/B(总题数：37，分数：370.00)4.BCustomer Relations: the importance to a company of reliable customer opinions of products/B（分数：10.00）_5.BStaff Development: the importance to a company of reliable employees/B（分数：10.00）_6.BBusiness strategy: how to maintain the confidence of company shareholders/B（分数：10.00）_7.

3、BTraining: the importance of providing training for company personnel/B（分数：10.00）_8.BMarketing: the importance to a company of researching consumer tastes and trends/B（分数：10.00）_9.BFinancial Management: how to ensure that a company plan is implemented?/B（分数：10.00）_10.BStaff Management: the importanc

4、e of encouraging staff to make suggestions for improvements/B（分数：10.00）_11.BPurchasing: how to ensure that suppliers consistently meet deadlines/B（分数：10.00）_12.BResearch and Development: how to select appropriate projects for long-term development/B（分数：10.00）_13.BCustomer Relations: how to create go

5、od customer relations /B（分数：10.00）_14.BStaff Training: the importance of developing appropriate skills among the workforce/B（分数：10.00）_15.BMarketing: how to evaluate the effectiveness of a companys website./B（分数：10.00）_16.BQuality Control: the importance to a company of monitoring the quality of its

6、 goods and services /B（分数：10.00）_17.BInformation Management: how to ensure that information is managed effectively within a company/B（分数：10.00）_18.BFinancial Planning: the factors involved in deciding on appropriate pricing strategies/B（分数：10.00）_19.BStaff Relations: the importance of a company prov

7、iding a range of facilities for all staff/B（分数：10.00）_20.BTechnology: the importance to a company of regularly upgrading its technological equipment/B（分数：10.00）_21.BStrategic Planning: the factors involved in managing change effectively within an organization/B（分数：10.00）_22.BMotivation: the importan

8、ce of motivating staff at all levels of a company/B（分数：10.00）_23.BFinancial Management: how to achieve savings on production costs./B（分数：10.00）_24.BCommunication: the factors involved in determining staff access to confidential information/B（分数：10.00）_25.BMarketing: how to ensure that a companys mar

9、keting literature is attractive to customers/B（分数：10.00）_26.BStaff Relations: the importance of consulting staff before implementing changes in work practices/B（分数：10.00）_27.BFinancial Management: the factors involved in maintaining a healthy cash flow in a business/B（分数：10.00）_28.BAdvertising: the

10、importance of using celebrities to endorse products/B（分数：10.00）_29.BHuman Resources: how to retain high achievers on a companys staff/B（分数：10.00）_30.BBusiness Strategy: the factors involved in influencing market trends rather than reacting to them/B（分数：10.00）_31.BSay something about market research

11、(The importance of conducting market research before launching a new product.)/B（分数：10.00）_32.BCareer Development: the factors involved when choosing which training course to apply for/B（分数：10.00）_33.BHealth and Safety: the importance of considering health and safety issues when planning office spac

12、e/B（分数：10.00）_34.BManagement: the importance of a clearly defined management structure in a business organization/B（分数：10.00）_35.BCommunication: the factors involved in giving an effective presentation/B（分数：10.00）_36.BPersonnel Management: the importance of monitoring stress levels among staff in a

13、company/B（分数：10.00）_37.BFinancial Management: the importance of maintaining financial control across all departments/B（分数：10.00）_38.BAdvertising：how to ensure that advertisements appeal to consumers/B（分数：10.00）_39.BManagement Skills: the importance of effective decision-making procedures within a co

14、mpany/B（分数：10.00）_40.BTechnology: how to ensure that technology is used effectively in a company/B（分数：10.00）_三、B背诵练习/B(总题数：18，分数：180.00)41.BTalking about franchising agreements /B（分数：10.00）_42.BFranchising/B（分数：10.00）_43.BConference programme/B（分数：10.00）_44.BWhats going on sale?/B（分数：10.00）_45.BPass

15、enger with two bags should report to the counter /B（分数：10.00）_46.BGiving an introduction to the consultant/B（分数：10.00）_47.BMaking a short speech/B（分数：10.00）_48.BRecorded message/B（分数：10.00）_49.BLeaving a message on an answering machine/B（分数：10.00）_50.BPersuading people to attend the seminars/B（分数：10

16、.00）_51.BTalking about travel/B（分数：10.00）_52.BTalking about transportation options/B（分数：10.00）_53.BTalking about arrangement/B（分数：10.00）_54.BPersuading people to come to the Business Opportunity Show /B（分数：10.00）_55.BConfidence is key to success at interviews/B（分数：10.00）_56.BHow to operate a word pr

17、ocessor/B（分数：10.00）_57.BFirst aid, action in an emergency/B（分数：10.00）_58.BReporting Complaints Procedures/B（分数：10.00）_剑桥商务英语高级口语综合-商务英语专题讲演答案解析(总分：580.00，做题时间：90 分钟)一、B专题讲演技巧/B(总题数：3，分数：30.00)1.BGlobalization: Reasons for globalization/B (全球化原因)（分数：10.00）_正确答案：()解析：BIOpening sentence:/B/IThe tendenc

18、y to concentrate is certain geographic regions is lessening. Industries have become more geographically diversified. BIMain points:/B/I aThe term of globalization describes businesses deployment of facilities and operations around the world. bGlobalization also results in more exports to and imports

19、 from other countries, often called offshore sales and imports. cGlobalization of services is also widespread. BISupporting ideas:/B/I aImproved transportation and communication technologies. bLoosened relations on financial institutions. cIncreased demand for imported goods. dLowered international

20、trade barriers. BIConcluding sentences: /B/IGlobalization fosters an increasingly interdependent world economy. The trend toward globalization should be particularly visible.2.BGlobalization: Disadvantages to globalization/B (全球化危害)（分数：10.00）_正确答案：()解析：BIOpening sentence:/B/I Globalization has visib

21、le advantages, however operations in other countries can have disadvantages. BIMain points:/B/I aA firm may have to relinquish proprietary technology if it turns over some of its component manufacturing to offshore suppliers or if suppliers need the firms technology to achieve desired quality and co

22、st goals. bThere may be political risks. Each nation can exercise its sovereignty over the people and property within its borders. c. Employee skills may be lower in foreign countries, requiring additional training time. dWhen a firms operations are scattered, customer response times can be longer.

23、Effective cross-functional connections also may be more difficult if face-to-face discussions are needed. BISupporting ideas:/B/I aFree trade is not without critics. bThe low wage countries keep wages artificially low. cThe underdeveloped countries undercut environmental laws. BIConcluding sentences

24、: /B/IRelocation decisions involve added complexities when a firm sets up facilities abroad. Firms must take a global view of their market opportunities and competitors.3.BGlobalization: Chinas Long March to globalization/B (中国实现全球化的路程漫长)（分数：10.00）_正确答案：()解析：BIOpening sentence:/B/I Chinese companies

25、 believe they have no choice but to go overseas. Chinese firms have such a long way to go. Only a handful of Chinese companies operate globally and they are only in the initial stage. BIMain points:/B/I aChinas firms are young and inexperienced in the global market. bChinas firms are paying too much

26、 for headhunting. cThere are other problems common with cross-border mergers and acquisitions,clashes of corporate culture and working practices and finding and keeping capable managers. dChina does not have the political clout to hack its overseas expansion. BISupporting ideas:/B/I aChina also cann

27、ot develop global companies by virtually closing their markets to foreign goods and investment to enable their own companies to accumulate profits at home to fund an aggressive export strategy and substantial research and development spending. bChina has almost no global brands, and many of its comp

28、anies produce for someone else. cThe majority of Chinese firms were at the primary stage of internationalization, making OEM goods with limited profit margin. BIConcluding sentences: /B/IChina has a long way to go to globalization. This is the new Long March on which Chinese companies have embarked

29、whatever the price they have to pay. 提示 to undercut 削弱，破坏，削价抢生意，愿拿低薪抢工作机会。to relinquish 放弃，放开，让与，撤回。global brand 世界性品牌。clout 神通，影响，权势。profit margin 利润差额，赚头。a narrow margin of profit 薄利，微利。二、B一分钟讲演(专题)/B(总题数：37，分数：370.00)4.BCustomer Relations: the importance to a company of reliable customer opinions of products/B（分数：10.00）_