剑桥商务英语高级口语综合-商务英语专题讲演1及答案解析.doc

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1、剑桥商务英语高级口语综合-商务英语专题讲演 1及答案解析(总分：580.00，做题时间：90 分钟)一、专题讲演技巧(总题数：3，分数：30.00)1.Globalization: Reasons for globalization (全球化原因)（分数：10.00）_2.Globalization: Disadvantages to globalization (全球化危害)（分数：10.00）_3.Globalization: Chinas Long March to globalization (中国实现全球化的路程漫长)（分数：10.00）_二、一分钟讲演(专题)(总题数：0，分数：0

2、.00)三、Task Card 1(总题数：3，分数：30.00)4.Customer Relations: the importance to a company of reliable customer opinions of products（分数：10.00）_5.Staff Development: the importance to a company of reliable employees（分数：10.00）_6.Business strategy: how to maintain the confidence of company shareholders（分数：10.00

3、）_四、Task Card 2(总题数：3，分数：30.00)7.Training: the importance of providing training for company personnel（分数：10.00）_8.Marketing: the importance to a company of researching consumer tastes and trends（分数：10.00）_9.Financial Management: how to ensure that a company plan is implemented?（分数：10.00）_五、Task Card

4、 3(总题数：3，分数：30.00)10.Staff Management: the importance of encouraging staff to make suggestions for improvements（分数：10.00）_11.Purchasing: how to ensure that suppliers consistently meet deadlines（分数：10.00）_12.Research and Development: how to select appropriate projects for long-term development（分数：10.

5、00）_六、Task Card 4(总题数：3，分数：30.00)13.Customer Relations: how to create good customer relations （分数：10.00）_14.Staff Training: the importance of developing appropriate skills among the workforce（分数：10.00）_15.Marketing: how to evaluate the effectiveness of a companys website.（分数：10.00）_七、Task Card 5(总题数

6、：3，分数：30.00)16.Quality Control: the importance to a company of monitoring the quality of its goods and services（分数：10.00）_17.Information Management: how to ensure that information is managed effectively within a company（分数：10.00）_18.Financial Planning: the factors involved in deciding on appropriate

7、 pricing strategies（分数：10.00）_八、Task Card 6(总题数：3，分数：30.00)19.Staff Relations: the importance of a company providing a range of facilities for all staff（分数：10.00）_20.Technology: the importance to a company of regularly upgrading its technological equipment（分数：10.00）_21.Strategic Planning: the factor

8、s involved in managing change effectively within an organization（分数：10.00）_九、Task Card 7(总题数：3，分数：30.00)22.Motivation: the importance of motivating staff at all levels of a company（分数：10.00）_23.Financial Management: how to achieve savings on production costs.（分数：10.00）_24.Communication: the factors

9、involved in determining staff access to confidential information（分数：10.00）_十、Task Card 8(总题数：3，分数：30.00)25.Marketing: how to ensure that a companys marketing literature is attractive to customers（分数：10.00）_26.Staff Relations: the importance of consulting staff before implementing changes in work pra

10、ctices（分数：10.00）_27.Financial Management: the factors involved in maintaining a healthy cash flow in a business（分数：10.00）_十一、Task Card 9(总题数：4，分数：40.00)28.Advertising: the importance of using celebrities to endorse products（分数：10.00）_29.Human Resources: how to retain high achievers on a companys sta

11、ff（分数：10.00）_30.Business Strategy: the factors involved in influencing market trends rather than reacting to them（分数：10.00）_31.Say something about market research (The importance of conducting market research before launching a new product.)（分数：10.00）_十二、Task Card 10(总题数：3，分数：30.00)32.Career Develop

12、ment: the factors involved when choosing which training course to apply for（分数：10.00）_33.Health and Safety: the importance of considering health and safety issues when planning office space（分数：10.00）_34.Management: the importance of a clearly defined management structure in a business organization（分

13、数：10.00）_十三、Task Card 11(总题数：3，分数：30.00)35.Communication: the factors involved in giving an effective presentation（分数：10.00）_36.Personnel Management: the importance of monitoring stress levels among staff in a company（分数：10.00）_37.Financial Management: the importance of maintaining financial control

14、 across all departments（分数：10.00）_十四、Task Card 12(总题数：3，分数：30.00)38.Advertising：how to ensure that advertisements appeal to consumers（分数：10.00）_39.Management Skills: the importance of effective decision-making procedures within a company（分数：10.00）_40.Technology: how to ensure that technology is used

15、 effectively in a company（分数：10.00）_十五、背诵练习(总题数：18，分数：180.00)41.Talking about franchising agreements （分数：10.00）_42.Franchising（分数：10.00）_43.Conference programme（分数：10.00）_44.Whats going on sale?（分数：10.00）_45.Passenger with two bags should report to the counter （分数：10.00）_46.Giving an introduction to

16、 the consultant（分数：10.00）_47.Making a short speech（分数：10.00）_48.Recorded message（分数：10.00）_49.Leaving a message on an answering machine（分数：10.00）_50.Persuading people to attend the seminars（分数：10.00）_51.Talking about travel（分数：10.00）_52.Talking about transportation options（分数：10.00）_53.Talking about

17、 arrangement（分数：10.00）_54.Persuading people to come to the Business Opportunity Show （分数：10.00）_55.Confidence is key to success at interviews（分数：10.00）_56.How to operate a word processor（分数：10.00）_57.First aid, action in an emergency（分数：10.00）_58.Reporting Complaints Procedures（分数：10.00）_剑桥商务英语高级口语综

18、合-商务英语专题讲演 1答案解析(总分：580.00，做题时间：90 分钟)一、专题讲演技巧(总题数：3，分数：30.00)1.Globalization: Reasons for globalization (全球化原因)（分数：10.00）_正确答案：( Opening sentence:The tendency to concentrate is certain geographic regions is lessening. Industries have become more geographically diversified.Main points:aThe term of g

19、lobalization describes businesses deployment of facilities and operations around the world.bGlobalization also results in more exports to and imports from other countries, often called offshore sales and imports. cGlobalization of services is also widespread. Supporting ideas:aImproved transportatio

20、n and communication technologies.bLoosened relations on financial institutions.cIncreased demand for imported goods.dLowered international trade barriers.Concluding sentences: Globalization fosters an increasingly interdependent world economy. The trend toward globalization should be particularly vi

21、sible.)解析：2.Globalization: Disadvantages to globalization (全球化危害)（分数：10.00）_正确答案：( Opening sentence: Globalization has visible advantages, however operations in other countries can have disadvantages. Main points:aA firm may have to relinquish proprietary technology if it turns over some of its comp

22、onent manufacturing to offshore suppliers or if suppliers need the firms technology to achieve desired quality and cost goals.bThere may be political risks. Each nation can exercise its sovereignty over the people and property within its borders. c. Employee skills may be lower in foreign countries,

23、 requiring additional training time.dWhen a firms operations are scattered, customer response times can be longer. Effective cross-functional connections also may be more difficult if face-to-face discussions are needed.Supporting ideas:aFree trade is not without critics.bThe low wage countries keep

24、 wages artificially low.cThe underdeveloped countries undercut environmental laws. Concluding sentences: Relocation decisions involve added complexities when a firm sets up facilities abroad. Firms must take a global view of their market opportunities and competitors.)解析：3.Globalization: Chinas Long

25、 March to globalization (中国实现全球化的路程漫长)（分数：10.00）_正确答案：( Opening sentence: Chinese companies believe they have no choice but to go overseas. Chinese firms have such a long way to go. Only a handful of Chinese companies operate globally and they are only in the initial stage.Main points:aChinas firms

26、are young and inexperienced in the global market. bChinas firms are paying too much for headhunting. cThere are other problems common with cross-border mergers and acquisitions,clashes of corporate culture and working practices and finding and keeping capable managers. dChina does not have the polit

27、ical clout to hack its overseas expansion.Supporting ideas:aChina also cannot develop global companies by virtually closing their markets to foreign goods and investment to enable their own companies to accumulate profits at home to fund an aggressive export strategy and substantial research and dev

28、elopment spending. bChina has almost no global brands, and many of its companies produce for someone else.cThe majority of Chinese firms were at the primary stage of internationalization, making OEM goods with limited profit margin. Concluding sentences: China has a long way to go to globalization.

29、This is the new Long March on which Chinese companies have embarked whatever the price they have to pay.)解析：解析 to undercut 削弱，破坏，削价抢生意，愿拿低薪抢工作机会。to relinquish 放弃，放开，让与，撤回。global brand 世界性品牌。clout 神通，影响，权势。profit margin 利润差额，赚头。a narrow margin of profit薄利，微利。二、一分钟讲演(专题)(总题数：0，分数：0.00)三、Task Card 1(总题

30、数：3，分数：30.00)4.Customer Relations: the importance to a company of reliable customer opinions of products（分数：10.00）_正确答案：( Suggested answers:aIn my opinion, its very important to listen to what reliable eustomer think about the products. Company should welcome feedback from people who use the goods i

31、t produces. It is even more so for small business. In competing with large concerns, however, the small firm has at least two important factors working to its advantage: first, it is closer contract with customers and employees, and second, it is flexibility in production, marketing, and service, ff companies solicits reliable customers feedback regularly, they can come to know how to positively take brand-building activities such as adver