剑桥商务英语高级口语综合-商务专题讨论及答案解析.doc
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1、剑桥商务英语高级口语综合-商务专题讨论及答案解析(总分:600.00,做题时间:90 分钟)一、BTask 1 Staff Ap(总题数:6,分数:60.00)1.BWhat the likely reactions from staff might be to the introduction of the scheme? How feedback should be given to staff on their performance? /B(分数:10.00)_2.BIs it important for staff appraisals to be carried out? (Why
2、? / Why not? )/B(分数:10.00)_3.BWhat do you think are the most important criteria for measuring staff performance? (Why? / Why not?)/B(分数:10.00)_4.BDo you think its better for staff to receive written or oral feedback on their performance? (Why? / Why not?)/B(分数:10.00)_5.BShould staff that performs we
3、ll at work be rewarded? (Why? / Why not? )/B(分数:10.00)_6.BApart from appraisal schemes, what other measures do you think are effective Improving staff performance? (Why?)/B(分数:10.00)_二、BTask 2 E-Commer(总题数:5,分数:50.00)7.BWhat benefits might there be for the company in using the Internet? What resourc
4、es would be required to implement the plan? /B(分数:10.00)_8.BIn what other ways de you think market share could be increased? (Why? / Why not?)/B(分数:10.00)_9.BWhat do you think are the advantages of e-commerce to customers? (Why? / Why not?)/B(分数:10.00)_10.BDo you think e-commerce is equally suitable
5、 for small and large businesses? (Why? / Why not?)/B(分数:10.00)_11.BDo you think conventional retail outlets will decline in future? (Why? / Why not?)/B(分数:10.00)_三、BTask 3 Company (总题数:6,分数:60.00)12.BWhat measures are most effective for identifying new export markets? How to maintain sales in export
6、 markets? /B(分数:10.00)_13.BWhen selling to customers abroad, do you think that companies always need to open an office in the foreign country? (Why? / Why not?)/B(分数:10.00)_14.BHow important is an understanding of business culture in other countries for success in foreign markets? (Why? / Why not?)/
7、B(分数:10.00)_15.BWhat important differences do you think there are between selling to consumer abroad and selling to domestic markets? (Why? / Why not? )/B(分数:10.00)_16.BDo you think companies will expand their international sales activities in the future? (Why? / Why not?)/B(分数:10.00)_17.BWhat do yo
8、u think are the benefits to customers of a global market-place? (Why? / Why not?)/B(分数:10.00)_四、BTask 4 Attracti(总题数:5,分数:50.00)18.BWhat would be the most effective ways of identifying potential customers? What kinds of information about competitors would be useful to the company?/B(分数:10.00)_19.BAp
9、art from offering incentives, how might a company attract new business? (Why? / Why not?)/B(分数:10.00)_20.BHow do you think existing customers might react to the offer of incentives to new customers? (Why? / Why not?)/B(分数:10.00)_21.BWhat steps could companies take to ensure that existing customers r
10、emain loyal? (Why? / Why not?)/B(分数:10.00)_22.BDo you think that modern technology will affect future demand for meeting facilities? (Why? / Why not?)/B(分数:10.00)_五、BTask 5 Staff Tu(总题数:6,分数:60.00)23.BWhat kinds of reasons might there be for staff leaving their jobs? What steps could be taken to red
11、uce staff turnover?/B(分数:10.00)_24.BDo you think frequent staff changes are good or bad for a company? (Why? / Why not?)/B(分数:10.00)_25.BHow can new staff be helped to settle into their jobs? (Why? / Why not? )/B(分数:10.00)_26.BWhat do you think the long-term effects of high staff turnover might be?
12、(Why? / Why not?)/B(分数:10.00)_27.BDo you think its a good idea to move staff around within a company from time to time? (Why? / Why not?)/B(分数:10.00)_28.Do you think movement of staff between companies is likely to increase in the future? (Why? / Why not?)(分数:10.00)_六、BTask 6 Increase(总题数:6,分数:60.00
13、)29.BWhat the possible disadvantages could be of staff working extra hours? What other steps the company could take to deal with the unexpected increase in orders?/B(分数:10.00)_30.BDo you think it is a good idea for companies to regularly ask staff to work extra hours? (Why? / Why not?)/B(分数:10.00)_3
14、1.BDo you think staff should be rewarded for working extra hours in the evenings and at weekends? (Why? / Why not?)/B(分数:10.00)_32.BHow do you think companies should deal with a sudden decrease in the number of orders received? (Why? / Why not?)/B(分数:10.00)_33.BDo you think companies can anticipate
15、increases in demand for their products or services? (Why? / Why not?)/B(分数:10.00)_34.BDo you think that in future more employees will be expected to work flexible hours? (Why? / Why not?)/B(分数:10.00)_七、BTask 7 Team Bui(总题数:6,分数:60.00)35.BWhat kinds of work projects and leisure activities would be su
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