剑桥商务英语高级-154及答案解析.doc

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1、剑桥商务英语高级-154 及答案解析(总分：161.00，做题时间：90 分钟)一、BREADING/B(总题数：0，分数：0.00)二、BPART ONE/B(总题数：1，分数：8.00)AGlobalisation is an umbrella term for a complex series of economic, social, technological, cultural and political changes seen as increasing interdependence, integration and interaction between people and

2、 companies in disparate locations. As a term, “globalisation“ has been used as early as 1944 but economists began applying it around 1982. Theodore Levitt is usually credited with its coining through the article he wrote in 1983 for the Harvard Business Review entitled “Globalisation of Markets“. Th

3、e more encompassing phenomenon has been perceived in the context of sociological study on a worldwide scale.BInflation risk is whether a rate of return or an investment keeps up with the rate of inflation. For example, if there is 4 percent inflation over the year, you must have 4 percent more money

4、 at the end of the year than at the beginning of the year to buy the same amount of goods and services. That means your stock need to go up in value more than 4 percent to earn a return on your investment. Stocks have generally done very well in this category.CA Low-Carbon Economy (LCE) is an econom

5、y which has a minimal output of greenhouse gas (GHG) emissions into the biosphere, but specifically refers to the greenhouse gas carbon dioxide. Recently, most of scientific and public opinion has come to the conclusion that there is such an accumulation of CHGs (especially CO2) in the atmosphere du

6、e to anthropogenic causes, that the climate is changing. The over-concentrations of these gases is producing global warming that affects long-term climate, with negative impacts on humanity in the foreseeable future. Globally implemented LCEs therefore, are proposed as a means to avoid catastrophic

7、climate change, and as a precursor to the more advanced, zero-carbon society and renewable-energy economy.DA web search engine, which is commonly named as “a search engine“, is designed to search for information on the World Wide Web. The search results are usually presented in a list of results and

8、 are commonly called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Unlike Web directories, which are maintained by human editors, search engines operate algorithmically or a

9、re a mixture of algorithmic and human input.ECultural tourism (also called culture tourism or cultural heritage tourism) is the subset of tourism concerned with a country or regions culture, specifically the lifestyle of the people in those geographical areas, the history of those peoples, their art

10、, architecture, religion, and other elements that help shape their way of life. Cultural tourism includes tourism in urban areas, particularly historic or large cities and their cultural facilities such as museums and theatres. It can also include tourism in rural areas showcasing the traditions of

11、indigenous cultural communities (i. e. festivals, rituals), and their values and lifestyle.（分数：8.00）(1).This term is sometimes used to describe the pursuit of free market policies in the world economy.（分数：1.00）填空项 1:_(2).This term reflects a stocks sensibility to unexpected changes in the inflation

12、rate.（分数：1.00）填空项 1:_(3).This term is also referred to as Low-Fossil-Fuel Economy which is proposed to cope with climate change.（分数：1.00）填空项 1:_(4).This term was first used in economic field 38 years later than it had been first presented.（分数：1.00）填空项 1:_(5).This term refers to a tool used for searc

13、hing on the Internet.（分数：1.00）填空项 1:_(6).This term has been presented to describe a popular form of entertainment for the global public.（分数：1.00）填空项 1:_(7).This term has been presented with the purpose of protecting the global environment.（分数：1.00）填空项 1:_(8).This term has been used in a limited sphe

14、re, and people who dont use or have never used the Internet dont benefit from it.（分数：1.00）填空项 1:_三、BPART TWO/B(总题数：1，分数：6.00)BWhat Is a Trademark?/BThere are several types of company and product identifications. The trademark, also called a brand name, is the name by which people can speak of the pr

15、oduct. Very often a trademark will include some pictorial or design element. If it does, the combination is called a logotype (or simply a logo).Trademarks are proper terms that identify the products and services of a business and distinguish them from products and services of others. Specially, a t

16、rademark is a word, design, or combination used by a company to identify its brand and to distinguish it from others, and it may be registered and protected by law.U U 1 /U /U. Trademarks can also be termed service marks when used to identify a service. In general, a trademark for goods appears on t

17、he product or its packaging, and a service mark is used in advertising to identify the services.The logo design is an extremely important element in the successful marketing of a product. It is difficult to sell a product until a reasonable level of name recognition is achieved among the consumers.U

18、 U 2 /U /U. Most designers attempt to forge a compatible relationship among the package design, logo, and advertising for the product. A strong logo on the package and in product advertising creates an environment of recognition. Clearly, the most successful packages are those that combine an intrig

19、uing design scheme with a provocative logotype.U U 3 /U /U. After all, when pushing a shopping cart down a supermarket aisle, the consumers first images will be recognizable brand names. Trademarks should not be confused with trade names, which are corporate or business names. General Motors, for ex

20、ample, is the trade name of a company making automobiles whose trademark (not trade name) is Buick. The terms trademark and trade name are often confused.U U 4 /U /U. Trade names can be used in the possessive form and do not require a generic form. Many companies, however, use their trade names as t

21、rademarks. For example, Reebok International Ltd. is the corporate name, and Reebok may be used as a trade name, as “Reeboks newest line of athletic shoes is for children. “U U 5 /U /U. Some personal names (as with product names) may sound the same but may have different spellings-Sherry, Sherri, or

22、 even Cheri. Or they may simply be very familiar names-Jennifer, Jane, Susan, Emily-or dearly distinctive, like Ruhanna. Yet, distinctive may appear difficult to read or pronounce.U U 6 /U /U. They want names that can easily become familiar to consumers, yet be easy to read and pronounce and be memo

23、rable.A. What we mean is a logo that is distinctive enough if it is extracted from the package will still project the visual personality of the product. B. Trade names are proper nouns.C. In fact, the creation of a logo is so important that a number of firms have been established whose primary funct

24、ion is the design of logos, packages, and corporate identity.D. General Electric has a simple procedure for developing trademarks for its brands.E. Companies and products have a similar problem.F. Reebok also is used as a trademark: “Are you wearing Reebok athletic shoes or another brand?“G. Tradema

25、rk formats can include letters, numbers, slogans, geometric shapes, pictures, labels, colour combinations, product and container shapes, vehicles, clothing, and even sound.（分数：6.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、BPART THREE/B(总题数：1，分数：6.00)B How to get to the top/BMarketing used to be t

26、he route to the chief executives chair，but the world has changedNow，says Monika Hamoriprofessor of human resources at Instituto de Empresa in Madrid，it is finance chiefs who are most likely to get the top job，though experience in opera-tions-running parts of the companyis also essentialCFO Magazine

27、found in 2005 that onefifth of chief ex-ecutives in America were former chief financiaI officers，almost double the share of a decade earlierThe importance of quarterly financial reporting，and closer scrutiny since the imposition of the Sarbanesoxley corporategovernance act，have put CFOs in the limel

28、ightand given them the chance to shine Another factor in reaching the top is whether you stay with the company you joined as a youngsterMsHamoris research looked at companies in the S the difficulty of finding additional labor, apartU U 10 /U /Uits cost, is the major factor behind.（分数：10.00）填空项 1:_填

29、空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_七、BPART SIX/B(总题数：1，分数：12.00)A Letter to the Sole SupplierDear Supplier,41. for the raw materials we are buying from you. It is much more higher than what we42. can afford it. Besides, we find it hard to explain the increased prices to ou

30、r customers.43. I believe you wont be feel happy if your price increase puts our organisation out44. of business and thus deprives you of an important customer.45. We continue to feel that your supply would interest our customers, but we would46. like to ask you to consider on making a concession in

31、 price to make this possible. To47. meet the demands of our budget, we are able to accept a price increase of no more48. than 5%. However, if you insist on your rate of increase number, we are going to put49. extraordinary efforts into finding alternatives to you. In some other words,50. your curren

32、tly short-term profit will harm our long-term relationship.51. I hope you understand our position and that you will consider accepting our proposal.52. Thank you for considering on my request. I look forward to hearing from you.Yours faithfully,（分数：12.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项

33、 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_八、BWRITING/B(总题数：0，分数：0.00)九、BPART ONE/B(总题数：1，分数：2.00)1.B The graph below shows sales for a company between 19912000. Using information from the graph, write a short report describing. Write 120140 words on your Answer Sheet./B （分数：2.00）_十、BPART TWO/B(总题数：3，分数

34、：6.00)2.BQuestion 4/B Recently your payments have always been delayed by your customers. The Financial Director of the company you work for has asked you to write a proposal suggesting ways to ensure timely payment of your sales. Write your proposal for the financial director, including the followin

35、g information: a brief description of the present situation masons of delaying payment by customers measures to ensure timely payment any disadvantages there might be.（分数：2.00）_3.BQuestion 2/B Your company owns a large office building. A recent statistics show eight companies withdrew from your offi

36、ce building last year and five more have made the same application this month. Your Director has asked you to write a report about the situation together with two possible solutions. Write a report to your director, including the following information: masons why your tenants withdrew two solutions

37、that may be practical possible results from the solutions.（分数：2.00）_4.Question 4Your manager is looking for an assistant nowadays. You want to recommend your classmate Mary to work in your company.Write a letter to the HR Managerintroducing the basic information of Maryoutlining your descriptions on

38、 hershowing her competence for this positionpointing out what benefits she can bring to the company.（分数：2.00）_十一、BLISTENING/B(总题数：0，分数：0.00)十二、BPART ONE/B(总题数：1，分数：12.00)1Between 1996 and 1997，COSCO has finished its construction of EDI center and EDI _ 2At present，COSCO has real ized the EDl transfe

39、r of data of transportation manifestcargo plan and _. 3_，COSCO invested a large number of funds and manpower building a COSCO NET for global communications 4_，COSCO had formed an E-mail network covering manv countries 5Most of COSCOs front line staff _ the country and overseas have conducted their d

40、ailv business through E-mail 6In _，in January 1997，COSCO formally opened a Website called wwwCOSCOcorn and Internet Websites of COSCOs branch companies in foreign countries 7In September 1998，COSCON was _ corporation in China who opened the business。of sailing schedule bulletin and booking service o

41、n Website 8Any customer who is able to be on-line can _ visit COSCOs electronic booking system 9Customers on-line Can visit COSCOs electronic booking system from _ 10_，COSCONET has begun to take shape 11The Website construction of almost _ cosco subsidiaries has aImost finished 12Chains among _ have

42、 been realized and formed a framework for COSCONET （分数：12.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_十三、BPART TWO/B(总题数：2，分数：15.00)BTASK TWO-SUMMARY OF BUSINESS NEWS/B For Questions 18-22, match the extracts with the summaries of the news reports, listed A

43、-H. For each extract, choose the summary of the business news report. Write one letter (A-H) next to the number of the extract.A The domestic manufacturing industry is faced with severe challenge.B EU is eager to obtain more market share in Chinas textile industry.C Last year China received the larg

44、est FDI in the world.D 2004 was reported to be the best year for increased income of Chinas rural population.E It is likely for China to meet the demands for power supply by 2006.F China-EU dialogue is successful and leads to agreement on developing regular dialogue.G It hasnt been proved that China has great potential to develop its petroleum and natural gas industries.H China will slow down development of its foreign exchange market. （分数：5.00）(1)._（分数：1.00）填空项 1:_(2)._（分数：1.00）填空项 1:_(3)._