剑桥商务英语高级-138及答案解析.doc

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1、剑桥商务英语高级-138 及答案解析(总分：30.00，做题时间：90 分钟)一、BLISTENING/B(总题数：0，分数：0.00)二、Part One(总题数：1，分数：12.00) As you listen, for questions 1-12, complete the notes, using up to three words or a number. After you have listened once, replay the recording.The Business Management Organization (BMO)Background of BMO1.

2、BMO receives financial support from the Department of _ .2. Some examples of work can been found on _ .3. BSA has helped over _ companies.Application procedure4. The first step is to contact with _ .5. _ can be downloaded from the website.6. A face-to-face discussion will be needed with _ of BMO.7.

3、The full plan should include _ .Financial support8. The final decision will be made by _ .9. The representative from the _ and experts will make the final decision.10. _ of 80% applicants can get the grants.11. The payment will be made in _ installments.12. The successful applicant needs to _ at the

4、 end of the first year. （分数：12.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_三、Part Two(总题数：2，分数：10.00) For each extract, there are two tasks. For Task One, decide what marketing strategy each person decided to adopt from the list A-H. For Task Two, decide wh

5、at the main experience of the strategy has been in each speakers opinion, from the list A-H. After you have listened once, replay the recording.Task OneMarketing Strategy For questions 1-5, match the extracts with the marketing strategy chosen by the speaker, listed A-H. For each extract, decide on

6、the appropriate marketing strategy. Write one letter (A-H) next to the number of the extract.A improved packagingB a corporate newsletterC website listingD a sponsorship offerE a press releaseF free couponsG direct emailH point of sale displays （分数：5.00）(1)._（分数：1.00）填空项 1:_(2)._（分数：1.00）填空项 1:_(3).

7、_（分数：1.00）填空项 1:_(4)._（分数：1.00）填空项 1:_(5)._（分数：1.00）填空项 1:_Task TwoMain Experience For questions 6-10, match the extracts with the main experience of the marketing strategy, listed A-H. For each extract, choose the experience each speaker describes. Write one letter (A-H) next to the number of the e

8、xtract.A The product information should reach the public in a short time.B People recommended the products to their friends.C Customers found the information was much clearer than before.D It is worth trying to make everyday necessity more special.E Things in words are more trustworthy.F Improved qu

9、ality of product ingredients had a positive effect.G Investment in support yielded more returns than money used in advertisements.H People took more time to consider the product range.（分数：5.00）(1)._（分数：1.00）填空项 1:_(2)._（分数：1.00）填空项 1:_(3)._（分数：1.00）填空项 1:_(4)._（分数：1.00）填空项 1:_(5)._（分数：1.00）填空项 1:_四、

10、Part Three(总题数：1，分数：8.00)（分数：8.00）(1).What unusual thing did Leonard Abess do last fall? A. He sold his company to another banker. B. He fired several hundred employees. C. He gave away a large amount of money to his employees.（分数：1.00）A.B.C.D.(2).Why did Leonard Abess decide to share the wealth wit

11、h his employees? A. He just wanted to do that suddenly. B. He wanted to thank the people who helped him succeed. C. He thought that the compensation system was not good.（分数：1.00）A.B.C.D.(3).How did his company calculate the compensation? A. The people at the bottom of the company got more money. B.

12、The longer they stayed, the more they got. C. The people near the top got more money.（分数：1.00）A.B.C.D.(4).How does he explain the longevity in his bank at a time when many employees expect to stay no more than three to five years at a job before they move on? A. It was wrong. Actually, people now wo

13、uld like to stay at one place until they retire. B. He encourages people to stay by creating a comfortable working atmosphere. C. He forces them to stay with compensation.（分数：1.00）A.B.C.D.(5).The woman thinks Mr. Abess donated money to employees because A. he wanted to help the employees who worked

14、for this bank B. he planned this for many years C. he attempted to use this girl to help his bank out of the economic crisis（分数：1.00）A.B.C.D.(6).Where does Abess think people should learn about ethics? A. People should learn it at home and in the community. B. It is the schools responsibility to tea

15、ch ethics. C. Nowhere can they learn ethics but in the community.（分数：1.00）A.B.C.D.(7).According to Abess, when is this financial crisis going to end? A. It will be quite a long time before we get a boom economy. B. The economy will get worse and worse. C. Soon, the economy will get much better.（分数：1

16、.00）A.B.C.D.(8).In the interview, Abess mentions attributes of leadership. What are the three most important attributes of leadership in his point of view? A. A clear moral compass, clear ethics and no misdirection are fundamental. B. They are ego, respect and motivation. C. One must lead by example

17、, listen well and respond well.（分数：1.00）A.B.C.D.剑桥商务英语高级-138 答案解析(总分：30.00，做题时间：90 分钟)一、BLISTENING/B(总题数：0，分数：0.00)二、Part One(总题数：1，分数：12.00) As you listen, for questions 1-12, complete the notes, using up to three words or a number. After you have listened once, replay the recording.The Business Ma

18、nagement Organization (BMO)Background of BMO1. BMO receives financial support from the Department of _ .2. Some examples of work can been found on _ .3. BSA has helped over _ companies.Application procedure4. The first step is to contact with _ .5. _ can be downloaded from the website.6. A face-to-f

19、ace discussion will be needed with _ of BMO.7. The full plan should include _ .Financial support8. The final decision will be made by _ .9. The representative from the _ and experts will make the final decision.10. _ of 80% applicants can get the grants.11. The payment will be made in _ installments

20、.12. The successful applicant needs to _ at the end of the first year. （分数：12.00）填空项 1:_ （正确答案：business ;）解析：解析 1-12 F: Good morning everybody. The Business Management Organization or BMO are very honored to share our business experience with you today. Today, Ill show you some information of the ba

21、ckground of the Organization, and then outline the steps involved in applying for business management support, OK? Our basic task is to provide business management help from our funds, which come from the central government Department of Business and some from business benefits of a number of intern

22、ational companies. Then we follow the procedures Ill tell you about in a moment. If youre interested, you can check our website to find some examples of this work. During the past 30 years, weve provided help for more than 450 organizations and companies, and we expect that the figure will rise to 5

23、00 next year. But how can you apply for our help? There are some procedures you have to follow. So, how do you apply? Well, there are three steps to making an application. First, you should get in touch with our Project Management Office to get the application form. You can call them on 38967756 and

24、 express your interest or log on to our website at www. thebusinessmanagement, org to download the application form. And youll need to fill in information about the history of your company, state your requirements or problems, and include the predicted benefits. That gives us the general idea of you

25、r company so that we can make an initial decision about whether to continue preceding with your case. The next step would be having a face-to-face discussion with one of our regional consultants. This involves talking through your ideas for development or the current problem you facing. And the last

26、 step is producing a full plan, which needs to include all costs and dates. By this time, both sides will have a very clear picture. This process usually takes up from one week to two weeks depending on the situation of your case. And you need to think carefully about which personnel within your org

27、anization are going to be available to put in the necessary work. If you ask for financial support, Im afraid you have to wait for a longer time. Our central committee will ultimately decide if you are our desired applicant to receive the grant. This consists of representatives from our funding bodi

28、es and a panel of experts. For logistical reasons, they only meet every two months, so it can take a while for you to hear from us. If you pass the procedure, congratulations! Generally speaking, more than eighty percent of all applicants will get our business management help and around sixty out of

29、 the eighty percent can receive our grant. The payment will be made in quarterly installments. This has proved to be the most generally useful method all round. The last thing for you will be presenting a report at the end of the first year. Now, Ill take questions.填空项 1:_ （正确答案：website ;）解析：填空项 1:_

30、 （正确答案：450 ;）解析：填空项 1:_ （正确答案：project management office ;）解析：填空项 1:_ （正确答案：the application form ;）解析：填空项 1:_ （正确答案：regional consultants ;）解析：填空项 1:_ （正确答案：costs and dates ;）解析：填空项 1:_ （正确答案：central committee ;）解析：填空项 1:_ （正确答案：funding bodies ;）解析：填空项 1:_ （正确答案：sixty ;）解析：填空项 1:_ （正确答案：quarterly ;）解析

31、：填空项 1:_ （正确答案：present a report.）解析：三、Part Two(总题数：2，分数：10.00) For each extract, there are two tasks. For Task One, decide what marketing strategy each person decided to adopt from the list A-H. For Task Two, decide what the main experience of the strategy has been in each speakers opinion, from the

32、 list A-H. After you have listened once, replay the recording.Task OneMarketing Strategy For questions 1-5, match the extracts with the marketing strategy chosen by the speaker, listed A-H. For each extract, decide on the appropriate marketing strategy. Write one letter (A-H) next to the number of t

33、he extract.A improved packagingB a corporate newsletterC website listingD a sponsorship offerE a press releaseF free couponsG direct emailH point of sale displays （分数：5.00）(1)._（分数：1.00）填空项 1:_ （正确答案：G）解析：解析 13-22Speaker 1M: We refreshed one model of our offerings recently. What we are apt to do und

34、er these circumstances is to make acquainted our existing and potential customers on our database with our changes. Sending letters by mail is sort of inefficient, so we dealt with them through the Internet instead, highlighting the new more user-friendly aspects of the model and inviting people fro

35、m the national and specialist papers to the headquarters to see it. We carried out an online promotion to follow up, but there were bunches of those flashing up on screens at the moment. Anyway, we were so delighted with the outcomes. The time arrangement could have been better, summer vacation had

36、just started, but customer enquiries were great. Well, we learned that something that appears in a written form is considered more reliable than the best designed publicity material-human natures too complicated to understand!Speaker 2F: Our consultant came up with an idea. I expected it to have som

37、ething to do with the Internetnot that Im not in favor of that. A great number of sales stem from our website and our presence on web directories. No, what she tried to say was that customers would buy more if they sat down and really examined what we offered in person. When we gave her proposal a t

38、rial, turnover almost doubled and a telephone survey revealed that was the reason. She believes people are inclined to glance at publicity offers submitted by companies in their connection, no matter how much better the products are presented, because theres so much annoying junk mail nowadays. Howe

39、ver, if they receive a communication on a regular basis, indicating information about changes in the firm and tips relevant to the productsin our case computer maintenancetheyll pay attention and it strengthens customer patronage.Speaker 3M: We set ourselves the mission last year of expanding the ra

40、nge and base of consumers. Our cosmetics arent cheap, neither are they that highly-priced, but consumer surveys suggested that people look on them as appropriate for very special occasions rather than as a daily deal, which is what we wanted them to think.This perception manifests itself best in our

41、 facial cream that functions in delicate elastic packaging, I suppose. Wed implemented commercials in various TV stations before, with limited success, so we tried something differenttrial experience by the shelves with free sample and sales repsin other words convincing customers of real effects. A

42、nd it worked! Lots of new customers across the age range started to purchase them, mainly weekends and holidays.Speaker 4F: Revenues plunged last year so we had no option but to make a change of the marketing mix. We held a brainstorming session and there were some people who suggested distributing

43、a mailshot in specific regions with a free-of-charge coupon. That can exercise a very positive effect, though it tends to be short-term. Another more radical recommendation, however, was to contemplate how the product range was presented, you know, color of the wrapping, visuals, type of print and s

44、o on. After a series of discussions we decided that and management agreed. Sales recovered and, when we asked customers for their views, surprisingly, over two-thirds of respondents thought the sauces tasted different, and suspected wed used real tomatoes instead of tomato flavoring. So what wed int

45、ended to do, which was just create a younger more “fun“ image, had a diverse and far-reaching effect.Speaker 5M: One of our recent undertakings was quite successful. Marketing isnt a sheer science and you go to great lengths to study the market and release information on special deals in ways that c

46、onsumers will find interesting and hopefully spend some time considering, although often we know things turn out in the litter bin intact. We went down an avenue we hadnt tried before, though, and helped financed some local events. Apparently our name appeared on the programmes and in the locales. We didnt think much would come of it, but it was obvious in the coming few months that consumers of our services were substantially less mature, so close contact and assistance would make better awareness and tru