剑桥商务英语高级-135及答案解析.doc

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1、剑桥商务英语高级-135 及答案解析(总分：30.00，做题时间：90 分钟)一、BLISTENING/B(总题数：0，分数：0.00)二、BPART ONE/B(总题数：1，分数：12.00) As you listen, for questions 1-12, complete the notes, using up to three words or a number.New Business its churning out information which you can use to pinpoint social, economic and business trends. E

2、very year the U. S. Bureau of the Census conducts nearly 100 surveys that supplement the decennial census to find out information on local business trends; the Census Bureaus American Fact Finder website offers the American Community Surveyan ongoing survey that provides data about your community ev

3、ery year. Go back to the futurists Futurists are professionals who predict trends in various areas. Many of them have Web sites, newsletters, and books full of emerging trends theyre tracking. The website of futurist Jim Carroll has free tips and a blog, as well as books for sale. Trade magazines ar

4、e sometimes offered gratis to people in their target industry because theyre supported by advertisers. Follow the Business news magazines, business Web sites, and newspapers dedicated to business topics abound. Scan through these to read about business trends. Read magazines like Forbes, Business We

5、ek, and Fast Company. Subscribe to the Wall Street Journal, either online or in dead-tree form. New products, research studies, and business start-ups are typically announced to the media through press releases. And you dont have to be a member of the press to get your hands on releasesjust know the

6、 sites where the press goes to find them. Tips offer a wider variety of products; entice new customers to visit a retail location. F: How can we start an e-commerce? M: Well, the first step to creating your own e-commerce business is to find you niche. Examine your hobbies and interests for potentia

7、l business ideas. You may also consider opening a business that is similar to your current job. For example, as a nurse you may know a lot about medical supplies and how hospitals obtain them. You could start a medical supply business. Your contacts and industry knowledge could give you an advantage

8、 over a competitor who does not know the inner-workings of hospitals the way you do. You should register a domain name. Take advantage of any brand recognition and name awareness youve already built by using the name of your existing company for your domain name. However, if the name is already take

9、n, youll need to come up with an alternative that fits with your corporate identity. F: How can we know the name is available or not? M: OK, you can check on the availability of names and register at GoDaddy. com, Register. corn or MyDomain. com. Then you should select a hosting service. Be sure to

10、select a hosting service thats geared to e-commerce and includes adequate server space, email aliases and security systems to protect customer data. M: A good place to start is with the company that currently provides your business Internet and email services. Some website offer comprehensive hostin

11、g packages designed especially for small businesses. F: But how about Building a Web site, we are not professionals. M: Web site design has been simplified thanks to user-friendly software programs that let you choose from a number of templates. If you dont feel comfortable taking on this task, or y

12、ou dont have the time, hire a designer to take the lead. No matter who takes on design duties, make sure your site reflects your existing brand. F: We heard a lot of people doubt e-commerce; customers are worried about the hackers and service of our site. M: Develop a privacy policy and secure means

13、 of accepting payment online so customer data is protected and customers feel like they can trust you. M: Develop customer service policies that mirror the level of service you provide in your existing business. Set policies regarding returns, such as if youll allow customers to return items purchas

14、ed online to one of your retail locations. Implement customer service options such as Web-based, email or toll-free telephone support. F: That sounds great. M: We should also offer customers flexible and convenient ways to pay by accepting both paper and plastic and establish the means to accept and

15、 track online payments. Start by adding an Internet merchant account to your existing merchant account at your bank. This will allow you to accept online credit card payments. F: OK, thank you. At the end of the program, can you give us some tips or tactics on online business? M: Well. You may spend

16、 some time on search engine optimization strategies to improve your sites visibility. You can advertise special online-only sales in your retail locations to drive traffic to your site. You can also incorporate your website into your existing offline marketing and advertising strategies. 23. 原文中提到“I

17、f you want to expand your business but dont want the expense of adding new locations，you may want to set your sites on the Internet”，所以 A 是正确的，后面又提到“internet commerce”能够加速扩张“speed expansion”，说明 B 正确，C 项没有说明，属于多余信息。(2).To register domain name, you can A. take advantage name awareness of your existing

18、 company. B. have the identical with your company name no matter it was taken or not. C. make an appropriate name according to your corporate identity.（分数：1.00）A.B.C. D.解析：(3).A suitable hosting services should A. be tailored only for advertising. B. provide free e-mail service. C. protect customer

19、data.（分数：1.00）A.B.C. D.解析：(4).According to the man, the most important thing for designing a website is to A. choose user-friendly software programs and design the website by yourself. B. hire a designer to take the lead and design it for you. C. make sure your site reflects your existing brand.（分数：

20、1.00）A.B.C. D.解析：(5).Which is the concern of customers about online business according to the woman? A. They are worried about online trade security. B. They are not sure whether they can receive good service. C. They are not sure whether the products are fake or not.（分数：1.00）A. B.C.D.解析：要注意题干部分“acc

21、ording to the women”，原文中出现了“customers are worried about the hackers and service of our site”，可以得到答案。(6).The proper measure to improve service is to A. offer after-sales service B. implement customers service options C. allow customers to return purchased online products unconditionally（分数：1.00）A.B.

22、C.D.解析：(7).E-commerce payment should A. not include paper money B. be finished by two bank accounts C. be acceptable and tractable online（分数：1.00）A.B.C. D.解析：根据原文中“accept and Pack online payments”可以推断出选项。(8).Which is NOT right about the mans suggestion? A. Improve your sites visibility by searching

23、engine optimization strategies. B. Make advertisement on the website for your location sales. C. Separate website business with your existing offline marketing.（分数：1.00）A.B.C. D.解析：争取理解关键句子“You can also incorporate your website into your existing offline marketing and advertising strategies”中“incorporate”的含义。