剑桥商务英语中级-8及答案解析.doc

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1、剑桥商务英语中级-8 及答案解析(总分：100.00，做题时间：90 分钟)一、BREADING/B(总题数：1，分数：7.00)PART ONELook at the statements below and a passage about leadership on the opposite page.Which section (A, B, C, or D) does each statement 1-7 refer to?For each statement 1-7, mark one letter (A, B, C, or D) on your Answer Sheet.You wi

2、ll need to use some of these letters more than once.AThe difference between being a manager and being a leader is simple. Management is a career. Leadership is a calling. You dont have to be tall, well-spoken and good looking to be a successful leader. You dont have to have that “special something“

3、to fulfill the leadership role.BWhat you have to have is clearly defined convictions-and, more importantly, the courage of your convictions to see them manifest into reality. Only when you understand your role as guide and steward based on your own moat deeply held truths can you move from manager t

4、o leader.CWhether the group you oversee is called employees, associates, co-workers, teammates or anything else, what they are looking for is someone in whom they can place their trust. Someone they know is working for the greater good-for them and for the organization. Theyre looking for someone no

5、t only that they can-but that they want to-follow.DBecause it is only when you have followers-people who have placed their trust in you-that you know you have moved into that leadership role. And the way you see it is that your organization is transcending all previous quality, productivity, innovat

6、ion and revenue achievements. Youre operating at such a high level of efficiency that youre giving budget back to the corporation-and youre still beating your goals.（分数：7.00）(1).The authors attitude towards the difference between a manager and a leader.（分数：1.00）填空项 1:_(2).Someone the group want to f

7、ollow.（分数：1.00）填空项 1:_(3).Difference between a manager and a leader.（分数：1.00）填空项 1:_(4).The qualifications of being a leader.（分数：1.00）填空项 1:_(5).The leader must be a person who works for the employees and the organization.（分数：1.00）填空项 1:_(6).Only when you have followers can you be a leader.（分数：1.00）

8、填空项 1:_(7).Under your leading, the organization has got great achievements.（分数：1.00）填空项 1:_二、BPART TWO/B(总题数：1，分数：5.00)Read the article below about knowing the customers.Choose the best sentence from the opposite page to fill each of the gaps.For each gap 8-12, mark one letter (A-G) on your Answer S

9、heet.Do not use any letter more than once.BKNOWING THE CUSTOMERS/BWhen correlated with the salespeoples actual performance, the differences in their knowledge of their customers emerged as the primary characteristic of superior sales performance. More specifically, the researchers uncovered five key

10、 areas where the best salespeople excelled.First, the top salespeople were able to provide much richer descriptions of each type of customers. They gave better identifying characteristics, provided more detailed information, and had a better understanding of each customers unique needs. U(8) /USecon

11、d, the better salespeople tended to categorize their customers based on the latters buying needs, rather than categorizing them with more superficial identifiers like the customers appearance or demographics. U(9) /UThird, U(10) /U That is, they were able to look at several different customer intera

12、ctions, identify common behaviors or traits, and apply those observations to similar types of customers.Fourth, the top salespeople had a greater number of discrete selling steps in their own sales processes. Where a low performer may have executed only a few selling tasks during each sale, the high

13、 performers saw the need for many more activities to successfully close the deal. U(11) /UFinally, and perhaps most disturbingly, the best salespeople had abandoned a greater amount of their previous sales training than their less successful peers. U(12) /UA the more effective salespeople were bette

14、r at “abstraction“ than their lower-performing peers.B One can infer the extra selling steps were in response to the actual buying needs of their customers.C Basically, the best salespeople knew more about their customers than their lower-performing colleagues.D More specifically, the researchers un

15、covered five key areas where the best salespeople excelled. E So in addition to their ability to more fully describe their customers, the best salespeople also gave descriptions largely derived from their customers perspective-not their own.F They had developed their own approaches to selling more c

16、losely aligned with their customers needs.G In contrast, the less successful salespeople were dutifully doing more of what they had been instructed to do, but they were getting less in return.（分数：5.00）(1).（分数：1.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_三、BPART THREE/B(总题数：1，分数：6.00)Read the article belo

17、w about price system, and the questions on the opposite page.For each question 13-18, mark one letter (A, B, C, or D) on your Answer Sheet for the answer you choose.BPRICE SYSTEM/BPrices determine how resources are to be used. They are also the means by which products and services that are in limite

18、d supply are rationed among buyers. The price system of the United States is a very complex network composed of the prices of all the products bought and sold in the economy as well as those of a myriad of services, including labor, professional transportation, and public utility services. The inter

19、relationships of all these prices make up the “system“ of prices. The price of any particular product or service is linked to a broad, complicated system of prices in which everything seems to supply to the transaction, guarantees on the product or service, delivery terms, return privileges, and oth

20、er factors. In other words, both buyer and seller depend more or less upon everything else. If one were to ask randomly selected individuals to define “price“, many would reply that price is an amount of money paid by the buyer to the seller of a product of service or, in other words, that price is

21、the money value of a product of service as agreed upon in a market transaction.This definition is, of course, valid as far as it goes. For a complete understanding of a price in any particular transaction, much more than the amount of money involved must be known. Both the buyer and the seller shoul

22、d be familiar with not only the money amount, but with the amount and quality of the product or service to be exchanged, the time and place at which the exchange will take place and payment will be made, the form of money to be used, the credit terms and discounts that should be fully aware of all t

23、he factors that comprise the total “package“ being exchanged for the asked-for amount of money in order that they may evaluate a given price.（分数：6.00）(1).What is the main idea of the passage?（分数：1.00）A.The Inherent Weaknesses of the Price System.B.The Complexities of the Price System.C.Credit Terms

24、in Transactions.D.Resource Allocation and the Public Sector,(2).According to the passage, the price system is related primarily to _.（分数：1.00）A.labor and educationB.transportation and insuranceC.utilities and repairsD.products and services(3).According to the passage, which of the following is NOT a

25、 factor in the complete understanding of price?（分数：1.00）A.Instructions that come with a product.B.The quantity of a product.C.The quality of a product.D.Guarantees that cover a product.(4).According to the passage, which of the following is NOT true about the definition of price?（分数：1.00）A.Price sys

26、tem is a complicated network.B.Price refers to the quantity and quality of the product.C.Price is an amount of money paid by the buyer to the seller.D.Besides money, many other factors are involved in the price system.(5).In the last sentence of the passage, “they“ refers to _.（分数：1.00）A.return priv

27、ilegesB.all the factorsC.buyer and sellerD.money(6).The paragraph following the passage most likely discusses _.（分数：1.00）A.unusual ways to advertise productsB.types of payment plans for serviceC.theories about how products affect different levels of societyD.how certain elements of a price “package“

28、 influence its market value四、BPART FOUR/B(总题数：1，分数：15.00)Read the article below about advertisement.Choose the best word or phrase to fill each gap from A, B, C, or D on the opposite page.For each question 19-33, mark one letter (A, B, C, or D) on your Answer Sheet.BAdvertisement/BThe dynamic develo

29、ping economies of the world are U(19) /U with potential. Not only have they demonstrated U(20) /U levels of growth, but we believe this looks set, U(21) /U by U(22) /U inflows of foreign investment. Fidelity Emerging Markets Fund is supposed to help you U(23) /U on this promising U(24) /U.The key to

30、 real success in Emerging Markets is U(25) /U and resources, of Fidelities foremost strengths. As the worlds largest U(26) /U investment management organization, we can draw upon a(n) U(27) /U network of offices covering developing U(28) /U across Asia, Latin America and Europe.This local presence m

31、eans we can apply a hands-on U(29) /U, searching out a capitalizing on investment opportunities as soon as they come to U(30) /U. As a result, Fidelity becomes one of the worlds leading names in U(31) /U stock markets, where we currently manage 5 billion pounds?So U(32) /U now to find out more about

32、 the Fidelity Emerging Markets Fund- and get the potential of these dynamic markets teamed with the strength of the Fidelity organization. For more information, calls us, free of U(33) /U from any of the countries below. If you live elsewhere, please use the UK number or post or fax the coupon.（分数：1

33、5.00）A.ripeB.crudeC.rawD.freshA.intensiveB.extensiveC.extraordinaryD.unusualA.encouragedB.backedC.discouragedD.takenA.growingB.improvingC.developingD.increasingA.flourishB.capitalizeC.prosperD.boostA.outlookB.prospectC.expectationD.hopeA.studyB.researchC.reportD.documentA.independentB.dependentC.rel

34、iableD.liableA.comprehensiveB.intensiveC.extensiveD.wideA.businessesB.companiesC.corporationsD.economiesA.meansB.approachC.shiftD.routeA.delightB.darknessC.lightD.brightA.emergingB.disappearingC.appearingD.missingA.takeB.startC.beginD.actA.dischargeB.chargeC.feeD.fare五、BPART FIVE/B(总题数：1，分数：12.00)Re

35、ad the text below about The True Key to Value.In most of the lines 34-45 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.If a line is correct, write CORRECT on your Answer Sheet.If there is an extra word

36、in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.BThe True Key to Value/BEough Okay, the economy is unquestionably “bad“ enough, but most of us still have toCompany put food on the table, manage our business company, and produce a profit.34 And even though the economy may go

37、 up and down, some things35 never change-one of which being, even in the tough times, when most of us cut back36 on spending, nobody can completely stop spending. That means somebody is37 always buying and somebody is always selling things. In tough economic times,38 you just need to make sure that

38、you are one of those doing some selling. The39 key to selling anything success in these conditions is something that can be40 referred to as “exceeding expectations“. Quite so simply, this is the means by41 which value is created and things get sold. You can not exceed expectations in42 price, quali

39、ty, or service-and possibly all three-but you must understand it43 what it really means to exceed expectations before you can very actually do it.44 The first thing to understand is this: The expectations you exceed today become45 the likely seed for new opportunities in the future. This may seem ob

40、vious, but many people fail to connect todays actions with future opportunities.（分数：12.00）(1).（分数：1.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_六、BWRITING/B(总题数：2，分数：10.00)1.BPART ONE/B You work for a company which is going to buy a set of equipment from Ch

41、ina. You are asked to translate a lot of specifications and instructions within four months, which is impossible. Therefore you decide to advertise for two experienced translators as soon as possible. Write a short note to Mr. Max Remington, the Public Relations Manager. Ask for an advertisement for

42、 two translators. Explain the reason Mention your urgency Write 30-40 words on your Answer Sheet. BNOTE/B Dear Mr. Max Remington,（分数：5.00）_2.The table below shows the average family expenditure in America. Write a report describing the information shown below. Write 120-140 words on a separate sheet

43、. BAVERAGE FAMILY EXPENDITURE IN AMERICA (%)/B （分数：5.00）_七、BLISTENING/B(总题数：1，分数：4.00)BPART ONE/BYou will hear three telephone conversations or messages.Write one or two words or a number in the numbered spaces on the notes or forms below.You will hear each recording twice.BConversation One/BLook at

44、 the note below.You will hear a man making a call about a visit.BTelephone Message/BVisiting City: BarcelonaMain Features:1. The Old City: old buildings2. (1) _: beautiful, magnificent3. several (2) _restaurants food is cheap(3) _4. Staying Hotel (4): _ Hotel（分数：4.00）(1).（分数：1.00）填空项 1:_填空项 1:_填空项 1

45、:_填空项 1:_八、BConversation Tw(总题数：1，分数：4.00)Look at the note below.You will hear a woman calling about house renting.BPhone Message Pad/BHiring RegistrationDate: 5th Jan. Time: 9:30Name of the customer : Mary (5) _Contact No: (6) _Service Details :1. An apartment near (7) _ street, with an air-conditi

46、oner and heating system2. Rent: on more than (8) _ a month, including water and gas.3. Renting Period: about 1.5 years from February.（分数：4.00）(1).（分数：1.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_九、BConversation Th(总题数：1，分数：4.00)Look at the note below.You will hear a man calling to his secretary.BMessage/BDate: 1st Apr. Time: 9:45Item: buyin