剑桥商务英语中级-89及答案解析.doc

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1、剑桥商务英语中级-89 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：7.00)AThe cost-effectiveness and flexibility offered by large-format digital imaging has also helped diversify the number of out-of-home media. Out-of-home was a concept that didnt have a name until digital technology

2、 gave it one. Instead of hand- painting a bus or shelter, a self-adhesive graphic can be digitally imaged in a short amount of time and applied with relative ease. Advances in the durability and weatherability of inks and vinyl substrates keep the images looking sharp for a longer time.BOther techno

3、logies contribute to improvements in outdoor advertising. Satellite lighting systems allow outdoor companies to remotely adjust billboard lighting to change with seasons and daily light differences. For instance, lights can be programmed to turn off at the end of an advertisers contract, while two-w

4、ay communication lets outdoor companies know when there is no power.CAnother electronic device barcode-identification tracks an advertisers campaign from poster production through shipping, display and removal. In this way, advertisers can verify the status of their campaign through on-line communic

5、ation with the outdoor companies. Similarly, computer-mapping systems help advertisers combine demographic and geographic market research data with outdoor locations to determine the best place to advertise.DGlobal positioning systems (GPS) make up another technology that enables the outdoor industr

6、y to determine display locations. Data is gathered with a hand-held GPS receiver that receives radio signals from satellites. The data is then put into mapping database systems that visually position billboards and other out-of-home advertising displays at that location. In this way, advertisers can

7、 test creative designs at specific locations from a computer before they commit to them.（分数：7.00）(1).Lighting system of billboard changes seasonally, which is remote-control.（分数：1.00）填空项 1:_(2).One of the effects that digital technology has on outdoor advertising is to make clear pictures more durab

8、le.（分数：1.00）填空项 1:_(3).Digital imaged advertising can save time and labor.（分数：1.00）填空项 1:_(4).The companies requiring outdoor advertising can communicate with adviser on the Internet.（分数：1.00）填空项 1:_(5).Advertisers can gauge their design before putting it into effect.（分数：1.00）填空项 1:_(6).By using ele

9、ctronic technique, advertisers can find the most suitable display position to do outdoor advertising.（分数：1.00）填空项 1:_(7).Signals received from satellite can help gather data.（分数：1.00）填空项 1:_三、PART TWO(总题数：1，分数：5.00)ADVERTISINGAdvertising is part of our daily lives. To find proof, you have only to le

10、af through a magazine or newspaper or count the radio or television commercials that you hear in one evening. Most people see and hear a mass of advertising messages every day. And people respond to the many devices that advertisers use to gain their attention. Advertising is a big business, and, to

11、 many people, a fascinating one, filled with attraction and excitement. It is part literature, part art, and part show business. Advertising is the difficult business of bringing information to great numbers of people. The purpose of an advertisement is to make people respond into make them react to

12、 an idea, (8) . At the beginning of the 20th century, advertising was described as “salesmanship in print“. If this definition were expanded to include radio and television, it would still stand today.(9) It can be found as far back as the public criers of ancient Greece- who, for a fee, shouted out

13、 messages about a companys products to one and all.(10) This early ad was the work of William Caxton, Englands first printer, who used it to advertise religious books from his own studio. Caxton posted small printed notices along Londons main streets. This same sort of simple, informational advertis

14、ing is still used. (11) . The Industrial Revolution, in the 18th and 19th centuries, brought a new kind of advertising. Large factories took the place of small workshops, and goods were produced in large quantities. Manufacturers used the newly built railroads to distribute their products over wide

15、areas. They had to find many thousands of customers in order to stay in business. They could not simply tell people where shoes or cloth or tea could be bought-they had to learn how to make people want to buy a specific product.Advertising agencies began to develop in the United States just after th

16、e Civil War. (12) But they soon added the service of writing and producing advertisements.From these modest beginnings, advertising has developed into a highly specialized and profitable business.A Advertising is very old.B Examples include the roadside signs that tell travelers that they can buy fr

17、esh corn just down the road or that there is a restaurant in the next town.C Thus modern advertising was born.D Advertising is part of our daily lives.E such as helping to prevent forest fires, or to make them want to buy a certain product or service.F At first, the chief objective of these agencies

18、 was to sell space in the various media, mainly newspapers and magazines.G The first printed advertisement in the English language appeared in 1478, more than a century before Shakespeares first play was produced.（分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、PART THREE(总题数：1，分数：6.00)LOSING AN ACCENT

19、 TO ACHIEVE SUCCESSIt was painful for Irwin Layton to warn one of his recently promoted managers that he had to correct his speech-or it could cost him his career.The word “voltage“ came out of Edwins mouth sounding like “woltage“, and “this“ sounded like “dis“. This often resulted in mistakes being

20、 made in the shipments he ordered. “I was really forced into submission. They said, Either you improve your accent or your chances of getting promoted to senior management wont be good,“ said Edwin. Edwin is a junior manager making $ 51,000 a year at a manufacturing company in Mountain View. Despite

21、 of mixed feelings, he hired a speech coach to help him out. He is not alone. Accent reduction is rapidly turning into a major business for speech coaches in the Bay Area and other large cities. Young, first-generation foreign professionals in America hoping to improve their careers appear to make u

22、p the majority of those paying to get rid of their accents.“I have people whose command of English is good-theyve gone to universities here in the United States, but when they go into the workplace, they are held back,“ said Arthur Compton, founder of the Institute of Language while the one in Touch

23、stone Industrial Park has many other famous companies in the area and can supply with modern and fully air-conditioned office buildings.The car parking space in Central Business Park for I00 cars is probably not enough and it is 3kms outside the city, while the other can provide us with sufficient p

24、arking space as well as good transportation. Although the price for the property in Touchstone Industrial Park is a little bit higher, it is reasonable and really worth it.)解析：八、LISTENING(总题数：0，分数：0.00)九、PART ONE(总题数：0，分数：0.00)十、Conversation One(总题数：1，分数：4.00)Telephone MessageTO: Daniel WebsterDATE:

25、 12/08/05Samantha Jefferson called to say the new (1) would be delivered on Thursday. John Robbins, the technician, will come to show us the (2) in dealing with the machines at (3) oclock on the day. Please phone Ms. Jefferson on (4) if there are any problems.（分数：4.00）填空项 1:_ （正确答案：parts）解析：听力原文1-4M

26、an: Good afternoon. Sales Department. Can I help you?Woman: Hello, could I speak to Daniel Webster?Man: Hes not in the office now, Im afraid.Theres an important conference in the Central Business Building this week. Would you like to leave a message for him?Woman: Yes, please. This is Samantha Jeffe

27、rson from T & P Systems. I am calling to tell Daniel that the parts he ordered will be arriving on Thursday.Man: Oh, yes. Hes been expecting them to arrive before 17th.Woman: Will he be hack in the office on Thursday?Man: Yes, its only a two-day conference.Woman: Good. Its just that Daniel insisted

28、the instructions be given upon the arrival of the parts. Our technician, John Robbins, will arrive at 10 oclock if it is OK. He will show you the procedures in dealing with the machines. Anyway, it is much easier to start right away.Man: OK, Ill see to it that he gets it first thing tomorrow morning

29、.Woman: If there are any problems, Ill be in my office and the number is 5529 31.Man: OK. Thanks for ringing. Goodbye.Woman: Goodbye,填空项 1:_ （正确答案：procedures）解析：填空项 1:_ （正确答案：10）解析：填空项 1:_ （正确答案：5529 31）解析：十一、Conversation Two(总题数：1，分数：4.00)Phone Message PadTO: Thomas RyanFROM: Vincent Spano in Berli

30、nMESSAGE :Head Office VisitTime of arrival changes to (5) , Monday.Expect to fix up a meeting in the (6) with people from (7) talking about their (8) for advertising the new product. Please call back if there are problems.（分数：4.00）填空项 1:_ （正确答案：13:25）解析：听力原文5-8Woman: Head Office. Can I help you?Man:

31、 Hello. Id like to speak to Thomas Ryan.Woman: Im sorry. Hes in Paris for a conference. Can I take a message?Man: Well, its Vincent Spano in Berlin. I am coming next week for the new design. Could you tell Thomas my plane arrives at 13: 25, not 13: 45, as in my fax. Its still Royal Airport and still

32、 on Monday.Woman: OK, Ill tell him. Would you like him to meet you there?Man: Yes, its been arranged. Ah, the other thing Im phoning about is the agenda of the meetings. I notice theres nothing about product promotion. Could you tell him to fix up a meeting with people from the Sales Department for

33、me? I hope to see their plans for advertising. If youve got any problems, hes got my number.Woman: OK, Ill pass that on to Mr. Ryan.Man: Thanks a lot.填空项 1:_ （正确答案：agenda）解析：填空项 1:_ （正确答案：Sales Department）解析：填空项 1:_ （正确答案：plans）解析：十二、Conversation Three(总题数：1，分数：4.00)MessageDate: Sep. 23From: Miranda

34、 HillardMessage：Details of Delivery Arrival time: next (9) . Conveyance: Five trucks from Alpha (10) . Two trucks around 8 oclock in the morning and three towards (11) . Person in charge: Mr. Allan Stern Contact number: (12) .（分数：4.00）填空项 1:_ （正确答案：Tuesday）解析：听力原文9-12Woman A: Flemington Products. El

35、len Russell speaking. Can I help you?Woman B: Good morning, Ellen. Its Miranda Hillard. I am phoning about our delivery next week.Woman A: Oh, yes. Could you tell me when we can expect the consignment to arrive?Woman B: Of course. The delivery should arrive next Tuesday. Five trucks are on hire from

36、 Alpha Transport. But as two will be off half a day earlier, they should arrive early in the morning, around 8 oclock, while the other three will arrive towards 3 p.mWoman A: All right. Err, could you tell me the person in charge of the delivery?Woman B: I am flying to Nottingham next week, so Mr. A

37、llan Stern will see to it personally. His contact number is 5437-3561.Woman A: Good. Thank you very much. Goodbye.Woman B: Goodbye.填空项 1:_ （正确答案：Transport）解析：填空项 1:_ （正确答案：3 p. m.）解析：填空项 1:_ （正确答案：5437-3561）解析：十三、PART TWO(总题数：0，分数：0.00)十四、Section One(总题数：1，分数：5.00)A tell information about a delivery

38、B change the scheduleC give an invitationD make a complaintE place an orderF make an announcementG postpone a sessionH inform of the success of a presentation（分数：5.00）(1)._（分数：1.00）填空项 1:_ （正确答案：H）解析：听力原文Woman: Im just ringing to tell you about the positive feedback weve had on the presentation you

39、gave the other day. I really appreciate you collecting the relevant data. Most of our staff hope to have a further discussion with you about the projection. And looking at the feedback forms, it seems the only complaint was about the size of the room.(2)._（分数：1.00）填空项 1:_ （正确答案：B）解析：听力原文Man: Hello,

40、David. This is Colin Firth. I was just calling to say Im flying to Swiss for an international conference on the 15th, and probably stay there for the whole week. So I was wondering if we could bring everything forward to the 13th rather than delaying things any longer. If thats OK, perhaps you could

41、 call me.My extensions 249.(3)._（分数：1.00）填空项 1:_ （正确答案：D）解析：听力原文Woman: This is the third time Ive called about this. Its a complete waste of my time. When we ordered the photocopier from you, you assured us it would be installed by your engineers and set up ready for use. Well, weve waited for three

42、 days and nobody arrived to help. And now every time we switch the machine on, weve got a warning message. But we have no idea how to handle this and a lot of trouble has been caused in our work!(4)._（分数：1.00）填空项 1:_ （正确答案：F）解析：听力原文Man: Before we begin, Ive been asked to tell you that Dr. Newman has

43、 been delayed. That means he wont make it in time for his presentation on “Dealing with Complaints“. Unfortunately, we have to cancel the session for the moment and anyone who signed up for it should now choose between the other two sessions which are running at the same time in the afternoon. Thank

44、 you. And now, Ill hand you over to Margaret.(5)._（分数：1.00）填空项 1:_ （正确答案：A）解析：听力原文Man: Ive checked with the Warehouse Manager and it seems there was a mistake in the transport documents and your order was somehow sent to Washington instead of Seattle. We have arranged the goods to be transported by

45、air from Seattle, but it will still be 7 hours late according to the arrangement when order arrives.十五、Section Two(总题数：1，分数：5.00)A complain about job interferenceB design a package of a productC review a contractD work on a TV advertisementE produce a new soapF present a yearly projectionG present a

46、n operation budgetH talk about profits（分数：5.00）(1)._（分数：1.00）填空项 1:_ （正确答案：F）解析：听力原文Man: This graph represents our production last year. And the other will give you an idea of the sales so far this year and this is the projection for the next half year. From this graph we will preview the expected p

47、rofits through the end of the year, but well have some problems to achieve our targets.(2)._（分数：1.00）填空项 1:_ （正确答案：D）解析：听力原文Man: In the first frame, well show a picture of the product surrounded by a bright light. Then well fade into a shot of our presenter. We plan to finish up with this shot of the product and the line: “You can count on us to be whatever your washing needs are!“ In fact, Im thinking of shortening the line or finish it up with a different image.(3)._（分数：1.00）填空项 1:_ （正确答案：A）解析：听力原文Wo